I have started to notice that I use the phrase WIC quite a bit on this blog as a shortcut, and I've never discussed it at length. I think that shortcuts lead to lazy thought, which leads to dangerously sloppy thinking. So. Time to discuss.
What do I mean when I say WIC? In short: I mean the Wedding Industrial Complex. In long form, it's a lot more complicated.
I wish I could tell you the genesis of the term Wedding Industrial Complex, but I can't. I wish I could tell you the first time I heard the term WIC, but I can't, at least not precisely. I do know it was in the 1990's, a time when we spent a whole lot more time talking about the Military Industrial Complex, and I also know that I thought it was hilarious. It was funny in the way a New Yorker cartoon is funny. It was true and ridiculous at the same time. It was layered. It was evocative. The first time I heard the term I imaged factories churning out wedding dresses and massive diamond rings the same way they might churn out missiles or M-16's. I thought that it was correct in that the wedding industry can be destructive and enormous, but it was silly because the Military Industrial Complex was about making war and the Wedding Industrial Complex was (at least overtly) about making love. It was complicated, and I like complicated. It made me snicker, and I like snickering. It made me think, which as you might guess, I like.
All of this is a long way of saying, I use the term WIC because it makes me laugh. I use the term WIC with my tongue rather firmly in cheek, and I think at some point we lost track of the fact that the term is satirical.
So, you're wondering, *who* do I mean when I say WIC? Well, I mean two groups of people. The first thing is the most obvious: The Wedding Industry, all caps. The people that make money when we get married and are employed to figure out ways to maximize that profit: wedding magazines, bridal fashion conglomerates, the diamond industry, etc, etc, etc. To be perfectly clear: I am not anti-consumer, and I am not anti-profit. I don't think that there is an inherent problem with business or making money. That said, I think that the ways in which The Wedding Industry tries to sell us products are manipulative. I dislike the way that the wedding industry has changed our societal perceptions of a ritual that is designed to unite two people in a sacred or secular rite, into something resembling a massive theatrical production.
Which brings me to the second thing that I mean when I use the short-hand of WIC: I'm talking about Societal Expectations Of A Wedding. I'm talking about how when you tell people, "Oh, yeah, I'm just letting my bridesmaids wear what they want," mouths drop open. I'm talking about how when people ask to look at your engagement ring, if it doesn't meet their expectations they will voice their disapproval to your face. I'm talking about how, within a generation, we moved from parents throwing wedding receptions at home to parents throwing receptions in castles.
But finally, finally, I think blaming the wedding industry is way too easy. I use the term WIC because I need to keep posts short, and because I think every couple getting married in any even slightly non-traditional way knows what I mean on a gut level when I say "Wedding Industry." But I think the reason that the Wedding Industry is successful is because it taps in to things that many of us like: expensive shoes, fancy jewelry, pretty dresses, fantastic stationary, feeling like the star of the show for a day, or - say - castles. It's easy to mock, but in the end for many of us, there is a part of us that wants these things (at least a little bit).
If I was totally un-enamored of all things wedding, I'd be a boring wedding writer. If we had just run off to the courthouse when David proposed, I never would have needed to write this blog. But in the minutes after the proposal when I was sitting on a bench in a daze, David asked me, "Are you ready to plan a wedding?" and I whispered, "Yesssssss." I just didn't know how hard it was going to be to plan it on our own terms.
And that, my friends, is why I talk about the WIC. Tongue rather firmly in cheek.
Thoughts on your relationship with the wedding industry are welcomed (even relished) in the comments. But a for-warning: I expect all of us to keep it civil and smart, even when talking about a part of wedding planning that sometimes makes us want to gouge out our own eyes, or the eyes of others.
So Meg, you mean WIC when I tell you the following snippet of a story….
I went to a bridal dress shop with a girlfriend to try on dresses. I was newly engaged (February) and it was now early March. We walked into the store and after some pretty rough manners finally got to business. The woman asked my wedding date, July 18 and got very very still. Her mouth dropped open and she slowly said, “THIS year?” She was further displeased when I told her there were no official bridesmaids (they will wear whatever they want).
When I confirmed this she ranted that I would have to buy off the rack (as if that were a shameful thing). Later we left the store very unhappy with her shouting at our backs after we complained about her manners and the general attitude of the store. On our way to another store, my girlfriend told me the woman had taken her aside to ask if this was a wedding under pressure.
I don’t think it is unreasonable to plan a wedding to take place the same year. I resent the industry and people treating my special day as something shabby or shameful. I am NOT pregnant and I am not spending a lot for my wedding. We are having a small intimate wedding with many folks we know pitching in and helping out.
I have my dress by the way. I went somewhere off the beaten track and found the experience every bride should have when selecting her dress.
Under pressure indeed.
April 23, 2009 5:02 am
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(In your third to last paragraph, you used the wrong their. I pointed it out to you because I would want somebody to point it out to me.)
We went to look at two castles yesterday…and yeah, we totally liked them.
So far my worst WIC experience was at Filene’s Running of the Brides when we got in line and all of the local wedding vendors hang out and bug you while you’re in line and you can’t go anywhere! No matter how much we said no, they kept pushing! It was awful.
April 23, 2009 5:44 am
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3 months planning of a wedding used to be the norm in New Zealand when my parents married in the late 60s. That was plenty of time for the mother of the bride to arrange catering, and for a dressmaker or the bride to make a dress.
In my teens a friend got engaged at 21 and they had what was considered a very long engagment of 18 months.
April 3, 2012 1:25 pm
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My parents are British and every bit as proper as you would imagine. Nevertheless, I was surprised how much they bought into WIC standards. They actually said to me “If you want a nice wedding it comes with a big price tag.” I think they have slowly come around to the idea of having a more economical but every bit as lovely wedding in a funky peach community building in a town that I just adore. I think it’s really hard for some people to shake off the WIC mentality because that’s all you ever really see and hear.
April 23, 2009 5:47 am
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I seem to have avoided the WIC almost entirely during our planning. Having self catering, choosing a dress online and most other items from Etsy, I feel very sheltered from it.
Which makes me completely shocked if I get even a taster of the pressure. A bridal shop rang me yesterday as I’d enquired about a dress there months ago. The woman was pushy and to the point of rude when I said I’d decided to go with a tea length gown from an online shop instead. Her question “and why is that?” was so loaded with disapprovement and horror I can’t describe it! Then she said “well I think you should have our dress” again loaded and almost a demand rather than a suggestion, as if she had a say in our wedding, I mean I hadn’t even tried the dress on there! Craziness, I’m glad I’ve managed to stay sheltered.
April 23, 2009 5:47 am
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I just want to say that I am so stinkin’ happy I found your blog!
That.is.all…for the time being. :)
April 23, 2009 6:01 am
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In some ways, I think you are being too diplomatic about this post–you might have your tongue in your cheek when you say WIC, but the very popularity of your blog and the ethos espoused by it implies that lots of people ARE struggling with the damn monster. Because yeah, while we may all be “opting in”, it’s just like you say–even though us of who want floofy dresses and a fancy day still, still, get an enormous amount of flack over not doing everything just. so. To exact standards. And that is, at the end of the day, supremely fucked up. And I think a lot of us are hanging out here, saying “hey, I want to ‘opt in’ but how do I do that without losing myself?” and it kills me that this industry is basically designed to make one lose oneself.
And sure, I’m not anti-business in general, and I like blogging about shoes and dresses, but I still think that the commodification of the sacred and of love is a really problematic thing. I think if we look at how riled up women can get over minute details on wedding websites around the internet, the success of that commodification is obvious, and it has made something very special very vulgar.
But you are right that we have agency when we “opt in”. Absolutely. And I’ve been thinking a lot lately about how even those of us who talk about doing things our way, being indie or alternative or offbeat, we’re part of the machine as well. It’s easy for us to pretend like we are above it all, but the truth is that, a) it’s a matter of scale (we just don’t go AS nuts about weddings as the Industry asks us to), and b) our aesthetic is often a bit different. And I agree that that’s not necessarily a “huge problem” in that we just need to be thoughtful about our choices and, again, not lose ourselves in it. But I don’t think that most of us are nearly as subversive as we think we are sometimes. As “indie” as it may be, my wedding will still be a massively more elaborate affair than my mother’s, who planned hers in three weeks. And the interesting thing is that my mother has fully opted into it too (and thinks our wedding isn’t fancy enough!).
April 23, 2009 6:05 am
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Meg, what I love about your site is it’s even-handedness. I have a friend who is eloping to the NYC courthouse tomorrow with a big wedding to follow in Texas next year. I am getting married in 5 weeks in a small ceremony (also in New York). Both of us have chosen small, simple events with non-traditional dresses and an emphasis on involving the people that we care about.
The one thing that has been incredibly difficult in the planning process has been the feeling that it’s necessary to choose sides, to be entirely independent and DIY, or to subscribe to the WIC idea of what a wedding should be in full.
I have loved the posts you’ve featured that allow for some of both, that celebrate the idea of including the details and traditions that are important to you, no matter which model they reflect.
Thank you.
April 23, 2009 6:09 am
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I did the same thing as Rosalie, especially because I simply couldn’t face anyone telling me what I should and should not do. Not just for weddings, in general.
I think the reason why the WIC is so successful is that (just like for the baby industry) it caters to a lot of women’s (and parents etc.) very deep, core-build dreams and emotions, and in this case it’s really easy to let your reason aside.
If you were shopping for a couch, you wouldn’t be willing to accept that it’s grossly overpriced and that its value is out of whack, or a salesperson who would totally pressure you and made you feel completely inadequate if you decided to do things your way. But then, you probably didn’t grow up being told that getting a new couch is the single most important thing you’ll ever do, part of the “greatest day of your life”, etc.
Even if I mostly stayed sane and clear-minded about this, I was always a bit taken aback by all of these little bursts of WIC-attacks (even from the people I love) that hit me when I expected it the least -you must do this…, you’re not doing that?, etc.
April 23, 2009 6:16 am
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I find it extremely interesting that while planning my wedding (the way I want) the most opposition I’ve gotten was from my own mother. Who had not 1 but 2 very low key weddings of her own. The one to my father being in her parents backyard!
I don’t understand how if they were nice weddings for her at the time, how mine is suddenly going to be white trash or heaven forbid-”TACKY” because we wont be having a ballroom wedding with filet mignon and lobster, while I’m sporting a tiara and ballgown.
I feel like the WIC has brainwashed my mom into thinking that she missed out on something and that she herself was inadequate for not having a lavish wedding. So she’s trying to live vicariously through me, and I’m not having it. She doesn’t want me to “regret” any of my choices when its all said and done. I’ve tried to tell her that I’m not going to regret anything because I’m already doing what I want to, but she isn’t getting it.
So my only option is to pull off the best wedding EVER without the favors, the castles, or ballgown, or DJ, or top shelf open bar, or lobster, or stretch limo, or bridal party–
and prove them MF’s all WRONG.
April 23, 2009 6:51 am
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As always, insightful, and perfectly written! I am the first to admit that when I see pictures of out-of-my-league weddings with brides wearing louboutins, I feel, at least for a moment, hard done by. BUT, so far, I have managed to take a step back, realize the implications of spending $$ on a single day, and think twice. I think that is why the internet is such an amazing tool… it indeed exposes these countless over-the-top weddings that most of us will probably never attend as a guest, but it also lets us swoon, get over it, and move on… kinda like reading an over the top sexy novel!!
I have purchased most everything so far over the internet (including my ebay dress), and the rest I am borrowing from my sister, who had one of those fabulous weddings a lot of us can’t afford… and NO, I really don’t think anyone will notice that the candle holders were used at her wedding before mine!!
Finding personal style in a wedding world demanding compliance can be tricky, and when the pressure of the dollar hangs over your head, it just becomes more complex. Having the support of your fiance, and the other brides out there who don’t judge if you make your own stationary and don’t do pocketfold invites is invaluable!!
April 23, 2009 7:08 am
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Here, here! It ain’t called a “complex” for nothing.
April 23, 2009 7:13 am
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I love this blog. This post says it all.
I feel like I am in a bubble b/c like the other reader, I shop etsy, read the blogs and stay away from the knot and most bridal magazines (I love Martha Stewart!). Then when I talk to most people, I realize most people believe that weddings are SUPPOSED to be a certain way. WTF?
This woman I work with was asking me about my wedding and I told her that I was going to wear flats. She said, “oh no you can’t do that, it’s your wedding! You HAVE to wear heels.”
Really? I didn’t know I HAD to do anything.
And when I say, I’m going to do my hair myself… the horror!!!
I laugh, b/c well it makes me laugh.
Thank you Meg!
April 23, 2009 7:40 am
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This brings to mind the time when I was walking around my venue with the venue coordinator talking about lighting. I was planning on using the house lights and a hazardous amount of candles. But of course I got sucked in by beautiful wall-washes and lighting in the trees. Then she told me they could do all the lighting I wanted for $1500 and asked what my “lighting” budget was. I promptly answered $0! I started to get stressed thinking, I’m supposed to have a lighting budget? They always say lighting is very important because it creates ambience blah blah. Then I remembered that just like everything else, it doesn’t matter! I don’t need fancy lighting and I don’t need to stress how to pay for something I wasn’t planning on having. Oh that evil WIC!
April 23, 2009 7:59 am
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Meg,
This post reminds me to ask you if you’re going to write more about weddings of our parents’ and grandparents’ generation, you know, pre-WIC. I know you’ve featured home weddings, backyard weddings, courthouse weddings, and written snippets about weddings of earlier generations. I for one would love to see these weddings of earlier generations featured here as a kind of WIC-antidote (which of course the practical weddings you feature are as well).
April 23, 2009 8:12 am
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Awesome. I too have tried to avoid it, but with friends having married before me, it tends to be “well, this is how you do it”…so, in other words, we cannot, must not, register for camping gear *sigh*.
Also, to Erika’s point, if you’re interested in writing about pre-WIC weddings, I have an excellent article from the 1960s about my aunt’s wedding. She made her dress herself, as well as her bridesmaids’ and the whole event took place in the home. But it has a wonderfully charming and feminist feel to it. This is the same aunt that has helped to keep me grounded while planning my own wedding.
April 23, 2009 8:18 am
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I will be getting married exactly 364 days after my little brother (there are 4 of us, it was bound to happen at some point). And admittedly, I’ve been largely “sheltered” from the WIC, but that was no accident, either. My brother’s wedding had EVERYTHING, and though it was beautiful, E and I decided right off the bat that that just wasn’t “us.” And, while it’s unfortunate that the proximity of our weddings lends itself to me comparing “our wedding” to “their wedding,” it has helped us make some decisions, and figure out our priorities. And I’m lucky to have a very supportive mother/ family, who expect something a little more relaxed from me in the first place. The hardest part has been convincing them that I truly don’t WANT a train. I truly don’t WANT an aisle runner. It’s not that I’m trying to make any sort of loaded statement, but it is really, truly, just not me. A statement that some people find hard to believe.
The other thing I’m struggling with is the WIC of tradition. We’ve talked a lot about the WIC in terms of tangible attire that goes toward someone else’s bottom line, but what about the quieter version of it, the one that tells you to throw your bouquet (so, must have a bouquet) and dance with your father and smash cake in your husband’s face. That’s the other place I’m struggling, mainly because our families come from very different cultures, and my family is divorced and blended, which tends to complicate things like father-daughter dances and who’s-walking-who-down-the-aisle. Are you guys feeling any of that?
April 23, 2009 8:24 am
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I was just on a long flight, and my fiance grabbed me an In Style Weddings mag (because she knows how I like to gush and mock horror over them in equal turns when I’m bored). I read the advice that one of us should be the “CFO” and one of us should be the “CCO” for our wedding. I get that keeping track of a budget, and come up with creative ideas are key to the planning, but using this business language makes everything seem a great deal larger than life. It reaffirms the game plan of the WIC. Obsessed with wedding planning? GOOD! Feel like it’s your full-time job? It is! You need a branding strategy! You need a launch party!
I also want to chime in on a theme I noticed in the comments, which is that our mom’s have different expectations for us than they had for themselves. We are planning to have our ceremony at my parent’s house, and my mom and I were chatting about what vendors we would need. I said that I was thinking of DIYing simple flower arrangements, and she said she wanted a florist. I reminded her that her wedding flowers were handmade from fabric by my grandpa and I thought that was really special. And my feminist, practical mom was still hung up on having a florist. It was like DIY flowers were ok then, but now you have one option, and its to fork over big cash for flowers and forgo family DIY time. Another moment brought to me by the WIC.
April 23, 2009 8:26 am
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The idea of the WIC made me laugh, although it is very true. There certainly are lots and lots of people capitalizing on the need for perfectly engraved place cards.
April 23, 2009 8:33 am
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So well written :-)
I happily didn’t have a really bad experience with WIC…
The only one I can think of is the reaction of a florist on a forum : “you’re getting married in a castle and you’re doing your flowered centerpieces ? You should get a florist to do them, that’s not your job !”.
Well, getting married in a castle (there are heaps in France, remember… not such a big deal ;-)) doesn’t mean I want to spend more than necessary on my centerpieces. The florist’s quote was 35€ each (orchids), I’ll do them for 10€ each… (thanks IKEA and their 8€ 2 branchs orchids). A 300€ saving… a drop in our budget yes, but I saved many drops doing things myself and if I made the total I guess it would fill quite a glass ;-).
April 23, 2009 8:35 am
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Although I’ve been engaged for nearly a year now(!), Tim and I are just starting to plan our wedding for next summer. We’ve decided to do things our own way, incorporating those traditions that make us feel close to the people most important to us and that truly reflect our values and who we are as a couple. It’s going to be tough, but I have found so much support and inspiration in this blog and others like it. Thank you!
April 23, 2009 8:41 am
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Well put – When I started reading wedding blogs, I had no idea what WIC meant until I finally put it together through context. This would’ve been the perfect post to read back then!
April 23, 2009 9:07 am
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Amen.
To.
That.
I have nothing to add. As always, you summed it all up perfectly.
Thank you!
April 23, 2009 9:19 am
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I <3 nuance! (Who knew you could find it on the interwebs?) Thank you so much for always standing so resolutely in between the extremes of "This is the Most Perfect Day of Your Life" and "Weddings Suck, Let's Stick It to the Man and Have an Anti-Wedding."
My WIC observation, from a year-plus of engagement (with a year to go!) and now trying to spend less time with mainstream wedding media, is that once someone has done something for their wedding, the attitude seems to be that it must be a conscious choice for you to not do it for yours. How can you not have out-of-town bags? You must not care about your guests! Because the question is as often phrased, what are you doing for your out-of-town bags? (for they must surely exist) How can you not have bathroom baskets? You don't care about details! Bad bride! Ditto this for all of the favors, post-wedding brunches, matching bridesmaids, videographers, letterpress invites, letterpress menus, letterpress coasters… all of which are lovely extras, and there's nothing wrong with choosing to spend your money/time on them. But they are all _optional_ parts of a day that only has to include "Do you?" and "I do" times two. < / rant>
Thank you for your thoughtful blog. Did I say that already? You deserve it again. Thank you for your thoughtful blog.
April 23, 2009 9:42 am
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Possibly the main reason I find myself ranting about the WIC is because I had no idea it existed before starting to plan a wedding. I mean, yeah, I had a vague idea that there were magazines, and people had to buy dresses from somewhere… but I had no idea of how vast it was, how interconnected it was (if you get this you must get that which requires this other thing…), and how freaking expensive it was!
I think most of my current conception of the WIC as, you know, a complex industry, comes from the book One Perfect Day.
April 23, 2009 9:52 am
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Something that I’ve noticed in my planning is how the artificially inflated prices of the WIC can make certain discounts look like “good deals”. Just because we got certain vendors at a lower rate than normal does not mean that the prices are a bargain. I’ve seen myself fall prey to this idea several times. The other trick that I have to caution myself against is the idea that when you are paying big bucks for certain things (like venues and catering) that the smaller (but still very significant) fees don’t matter so much. $500 doesn’t look like much next to your $2000 bill for something else, but it is still quite a chunk of change! It’s easy to brush off exorbitant prices by saying “that’s what you pay for a wedding.” And that’s why the WIC thrives.
April 23, 2009 10:42 am
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::HEART::: this post. Well done, Meg.
The WIC annoys… oh, does it annoy. From the pushy, overly fussy staff at the dress shops, to the sneers I got from *gasp* friends at my lovely, gorgeous but small engagement ring, to the people who think I need towering florals and a cake big enough to hold a New York Rockette… Some days, it is too much.
But then we did choose a few items that seem a bit “WIC-y”: a hotel wedding, a dress purchased at David’s; a popular local DJ. Just worked out that way, ya know?
It’s kind of impossible to NOT use some facets of the WIC. For us, the trick is to not get swept up into the bridal hysteria it tends to induce.
I’ve rambled far too long… ;)
April 23, 2009 11:20 am
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You may have your tongue in your cheek but it certainly doesn’t impede your eloquence.
April 23, 2009 11:22 am
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thank goodness this blog exists. and i needed to see this post. i have been engaged exactly 21 days and i’m already overwhelmed by the WIC. why didn’t anyone warm me that theknot.com was an evil plot to make you feel less than a real woman?
we have set a date in 2010 and i will be 40 years old on my wedding day; my FH will be 44. it’s a first marriage for both of us. i don’t want bridesmaids or a pouffy white dress or a veil. nor do i feel obligated to provide an overpriced sit down dinner or do any of the other “stuff” (bridal showers give me hives). we just want our closest family and friends to witness our soul-deep commitment in the sight of our chosen deity (OK, but with a little cake and booze to top it off).
my FH put it best. when i asked him what kind of wedding he envisioned, meaning small vs. large or formal vs. informal, he said, “one where at the end i get to have you as my wife”. umm, yeah he got some that night. wink.
but that’s real. i am thankful i found real love. that’s what a wedding day and ultimately a marriage should be about. the “stuff” is just that, stuff. please lord, give me strength to spend the next year focusing on the real. thanks for listening.
April 23, 2009 12:10 pm
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I just got engaged and checked out Martha Stewart Weddings, knowing that I should take everything with a grain of salt. I registered and was immediately told that I had 115 more tasks to complete. !!!!
This site is my resource for dealing with that mini-panic induced by the idea of 115 tasks left to complete :) Thanks for these posts about keeping WIC in perspective!
April 23, 2009 12:27 pm
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I LOVE this blog! I have read every single post you have written…and I only found you a month ago! It has been so refreshing to hear so many people reaffirm that it’s okay to have a wedding that reflects the interests/personalities of my boy and me! I love details and planning and as a result could easily be sucked into the hysteria…luckily this blog keeps me grounded!
I have had much contact with WIC because I have spent many years making custom bridal gowns, but I was unprepared for the onslaught in a whole different dimension when it was me in the hot seat! Oddly enough, the biggest push back I have gotten is reactions to my December wedding in the NY Hudson River Valley. Who died and appointed summer the only acceptable time to get married?
I thank you Meg for creating this blog!!!
April 23, 2009 12:42 pm
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Ah, a topic after my own heart. I was actually just asked to define WIC yesterday when I posted a rant about it on my blog… your description is a great break-down!
April 23, 2009 12:43 pm
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“Oh, yeah, I’m just letting my bridesmaids wear what they want,” mouths drop open.
LOL.
My grandma called me the other day when she found of I let my girls choose black dresses (and the pattern) and was SO UPSET. “are you sure they don’t want something pastel…that would be so much better for spring” She’s absolutely precious and it sorta made my day. :)
April 23, 2009 1:25 pm
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My amazing tool in avoiding the WIC…the internet. I bought my dress online, we ordered my partner’s suit online, booked a location, found a photographer…etc. In large part that was required because we are planning a wedding long-distance. I’m sure it’s not for everyone, but you really can do everything online these days. No annoying sales people to be found.
April 23, 2009 1:52 pm
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I forgot to say that I also work really hard to avoid wedding-related-media besides this blog. Honestly. We have not bought a single wedding magazine, Indiebride.com and OffBeatBride.com seem too mainstream for me, and we do not have a wedding book. Actually, maybe that’s been more important than the internet. Because I know that underneath I’ve got some insecurities and am not totally free of mainstream pressures, so I just avoid media that could make me feel bad. Because I love my blue cotton dress, but I know that if I look at enough photos of poofy, white gowns I’m going to start wondering if I need one. Or if I’ll regret not having one later.
Which reminds me, I HATE that in every freaking interview she does Sarah Jessica Parker talks about regretting wearing a non-white wedding dress. =) She makes it sound like it was the biggest mistake she’s ever made in her life. Move on!
April 23, 2009 2:00 pm
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Let me try to speak from your parents’ generation. The reason your mothers are so concerned (desperate?) about your not having a WIC wedding is that they are terrified of the snide comments, both to their faces and behind their backs, of their friends and relations. To their friends and relations, the gold standard is a WIC wedding, and anything else will not measure up.
When, for example, your parents help and seem to enjoy your wedding, but insist that a younger sibling have a WIC wedding, they actually do enjoy your wedding. But two Practical Weddings could destroy their social standing, and possibly make their position within their extended family more difficult.
April 23, 2009 3:16 pm
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I get the mother thing too… but for me i don’t think it’s social standing. It’s that my mother – like lots of mothers I guess – couldn’t afford the dream wedding thing when she was 19, in the Philippines, in a family of 8. Part of her has dreamed for years about her daughter having the perfect wedding, the WIC, or more generally, hyper-consumerism, has led her to believe that the perfect wedding should be perfectly glamorous. All this happens on a gut level and when we talk it out she realises – eventually! – that the perfect wedding is any one that begins a solid marriage and that’s a thousand times more important than veils and what not.
It’s kind of like how my mum dreamed I’d be a journalist and took some time to come around the youth worker thing… she gets there eventually.
January 7, 2011 7:34 am
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Hear ye, hear ye. I'm with A. I have gleaned much inspiration here, both site & comments. I am trying to "keep it real," as it were both financially & what I want/do not want. My lovely mother who is helping out very much asked for a nice picture of us. "Why?" She said to blow it up to, oh, size 20×24 & set it up by the door. "Why?" "I don't know, I saw it at the last wedding." *sigh*
However, I am jumping on the photobooth wagon, found my dress at David's Bridal (after an unacceptable choice:) & yes, looking for a local DJ. The latter two I realized (for me) are in part due to convenience. I think that could be part of it too – like fast food – so convenient it has become a part of our social fabric. So, even when most of us are like "eh" with the choices, we still take advantage of it because it's there & we can.
April 23, 2009 3:44 pm
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I misread your comment initially and thought you were going to blow up poster which said “Why? I don’t know, I saw it at the last wedding!” and stick it by your door during wedding planning!
April 3, 2012 1:33 pm
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“I think that the ways in which The Wedding Industry tries to sell us products are manipulative.” as opposed to.. what other industry?
I’m asking that in honesty – i mean don’t get me wrong, i LOVE this blog, that there are sane brides out there! As a vendor, i wish very much that there were more of you!
But i don’t see the difference between how the wedding industry differs in that way from any other area of fashion, or really any industry that caters to women in general? I don’t deny that it is manipulative. I just don’t see how its different than any other advertising…
I really am asking, in an effort to better myself. please?
April 23, 2009 6:42 pm
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You make a good point; I think every industry out there does become manipulative. It’s unfair to state that it’s only weddings. Perhaps the easiest way to explain is that most engaged people are not prepared for the “sticker shock.”
Mostly people don’t expect to have to pay so much for, “the best day of your life!” When we are told, over and over, that this is required, that we must have this, or that, and a personalized, monogrammed cake-cutter, we get overwhelmed. We expect over-inflated prices when we buy houses and silliness when we purchase shoes, but for some reason no one really mentions the cost of everything that’s involved in weddings, and it comes as a shock to the majority of us. When you add to that our parents expectations and the fact that, especially in movies, weddings have everything and are gorgeous. For some reason, people don’t expect romance or true life to be like the movies – but weddings are supposed to be as incredible as they look in movies.
It’s lovely to hear that vendors are out there reading this blog, and I realize this must be a tense bit of the blog for vendors. It’s your job, and there is clearly a market for it. I’m sure you work very hard on your product, to make sure it makes people happy, and the fact that you’re even asking is a wonderful, thoughtful sign — thank you.
I’m not sure how to make it easier on us, or you. Perhaps someone else here has some ideas?
Perhaps a class for our friends, coworkers, and parents, to let them know that reality has to have a part in weddings? Perhaps to let wedding/bridal magazines know that we’d appreciate a little more attention on the marriage aspect of a wedding, not just the part where we spend money. Sometimes it feels like so much attention is placed on the wedding that no one remembers what a wedding really means. A wedding is simply to celebrate two people who fell in love promising to love and cherish each other for all of time — and to celebrate that promise with friends and family.
I realize that it’s your job as a vendor to sell something, so please don’t think I’m trying to blame you for the whole industry. Individual people who are part of the wedding process are usually lovely people; it’s when you all get together that we look at our bills and go “AAaaarrrghhh! It’s just one day! How did it get so expensive?!”
…and then our step-Great-Aunt asks where we want the confetti cannons with our monogrammed confetti placed for the last dance.
September 12, 2011 7:10 pm
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This post is reaffirming and absolutely the right thing for me to read at this moment. Thank you! I’m getting married in 20 days, and have been reading your blog for a loooong time. It has definitely been the first thing I go to after feeling the ‘haze’ of too-much-WIC start to cloud my head.
My experience has been mostly the WIC of tradition, like Tris commented about.
My mother is very anti anything poofy or grand or overly-decadent. And that’s been a good thing. But on the other hand, she almost threw a fit when we told her we weren’t going to have champagne at the reception. Or how about when I showed her the collections of readings we are considering? “What? But they are all colloquialisms and not at all religious! Where’s the Corinthians one?”
Sigh.
The worst has actually come from my coworkers, not my mother. They all sat in stunned silence when I casually said we weren’t registering anywhere. And then I had to endure an eruption of “Oh you have to! Trust me. You have to register!’ etc. etc.
In the end, we’ll be married. And that’s all I ask for. So, thank you for this. Thank you.
April 23, 2009 7:13 pm
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Your Blog is great! WIC is great shorthand. I also call it the wedding machine, the wedding crazy, etc. I am constantly amazed at stories like Mandy’s and the ill treatment she received at the store. That salesperson lost a sale! I almost feel sorry for her. She just subscribes to the most prevalent discourse running through society. There are certain “rules” that everyone just assumes you follow once you become engaged. I think, though, if enough of us break a rule here or there…eventually it might make a dent in the WIC! – Andrea
April 23, 2009 7:39 pm
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The most useful thing anyone told me was to make sure we did what was right for us. I came across many manipulative and crazy people who tried to make me part with my cash for things I didn’t want (I remember wanting to shoot myself to get away from a caterer who was convinced we needed swans wrapped in purple tulle and a baker who told me she wouldn’t make a wedding cake with cream cheese icing because “that isn’t what you really want”). However, the worst were other brides who bought into the WIC – “you aren’t wearing a tiara? that’s not much of a wedding” or “you can’t have a reception without a DJ, that’s just cruel to your guests” or “what do you mean you don’t care how the cake looks?”. I appreciate your tongue in your cheek, and it really helps to know there are others out there who just want to get hitched and have the people they love there when they exchange vows.
April 23, 2009 7:56 pm
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April 23, 2009 7:13 PM
Blogger Andrea and Arthur said…
I am constantly amazed at stories like Mandy’s and the ill treatment she received at the store. That salesperson lost a sale!
—–
Not only did she lose a sale – they also have earned negative word of mouth. After getting engaged a few of my acquaintances and colleagues also got in engaged. They all asked me where I went to shop for a dress and guess where I told them NOT to go. Word has spread and now some of the people that have touched my wedding (seamstress, etc)also know the story.
It was such and upsetting experience that I blogged about it and talked about it with others. Apparently I am not the only one that has had this time of experience with the store.
April 24, 2009 6:17 am
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WICs are everywhere – people, companies, media. But as long as we keep true to our visions (and it’s our wedding), that’s all that matters! If I had a ton of money, would I spend more? Maybe on the dress. But a wedding is a celebration and a union of love and dedication (and maybe lots of creativity); let’s be practical!
April 24, 2009 7:02 am
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This is in response to Holly’s comment:
I agree that this is similar to other industries. The big difference is that most brides are not repeat customers so there is no incentive to try to keep you coming back. The WIC’s prerogative is to get you spend a LOT of money only once. They don’t need to treat you well so that you’ll come back next month.
April 24, 2009 7:38 am
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There seems to be a little of a preaching to the choir theme in the comments. I’ve been reading this blog for the past few months and I relate to some posts but not all.
I think there’s a danger in lumping any professional associated with the wedding industry into the WIC. Aren’t the Etsy people selling products too? When you buy stuff on ebay to use at your wedding, how is it much different from buying it from the knot? I understand that certain segments of the industry definitely sell the “This is the most important day of your life so you HAVE to get this” more than others, but where do you draw the line? Who gets lumped into the evil WIC and who gets to be your friendly professional elves?
And as for the 2nd interpretation of the WIC, perhaps I’m more traditional than other readers of this blog, but I get almost the same type of pressure from the anti-WIC. And I know that this blog tries to be a happy medium between the two camps but at times, after reading a post, I think “Gosh, is our wedding “us” enough? Are we doing enough things to reflect our values and who we are as people?” Then, before I drive myself crazy, I just accept/embrace the fact that some parts of our wedding will be cookie-cutter versions of others but that’s OK because I marrying that man I love in front of all our closest family and friends.
April 24, 2009 9:37 am
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KC said: “at times [...] I think “[...] Are we doing enough things to reflect our values and who we are as people?”"
That’s the question I want to be asking myself every day, wedding day not excepted. :)
More thoughts on the WIC in general, thinking about Holly’s and KC’s comments… I see a sort of dual thing going on with why the WIC is more “evil” than, say, Etsy sellers, or the fashion world in general.
1) Most people are more emotionally invested in weddings than fashion; it’s easier for people in the wedding industry to sell the idea that this one day will make or break your future happiness, and I think we as customers also hold elves/vendors to a higher standard. I mean, if someone in a department store is rude, most people roll their eyes, brush it off, and don’t go back. If a wedding dress vendor is rude, oh my god, it’s traumetizing.
2) That said, I think a lot of wedding vendors do take advantage of customers’ emotional investment and up-sell way too hard. I have never seen any community trade horror stories about vendors the way brides do, and I think that is at least partially because way too many wedding vendors really are nasty about it. I think this would be the case in any industry where customers have little to no experience with the industry, are unlikely to be repeat customers, and are heavily emotionally invested, but there just aren’t that many industries where that’s the case. (Construction maybe? Home remodeling…?)
I do also think of the WIC as not just vendors, but also the cultural elements other people have mentioned, just the expectations everyone has for What A Wedding Is. I think a lot of that is from deliberate advertising, but not all, of course. Take back the wedding! ;)
April 24, 2009 10:39 am
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I am happy to read this post, as I just clicked on this site after visiting another wedding blog and thinking, “oh Jesus, not another ostentatious ‘we’re gonna spend money ‘cos we got money’ wedding!” I needed some relief, and you delivered. Cheers to affordable, PRACTICAL, beautiful weddings!
April 24, 2009 11:39 am
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Ha ha ha–especially when you consider that diamonds sort of ARE part of the military industrial complex. Here I am, back from S.A., much changed as you predicted. Can you do a piece on humane wedding rings? xoxo
April 24, 2009 11:59 am
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Hi KC-
Your concerns are exactly why I did a post to *define* what I mean when I use the term WIC. I think you’ll find a lot of your questions answered in my post if you read carefully.
But more to the point, I’ve said it many times, and I’ll say it again. If this blog makes you feel badly about your wedding YOU SHOULD STOP READING IT. No ifs, ands, or buts. I can’t be all things to all people, and I wouldn’t want to be. I have a specific perspective, which I try to be very clear about, so there is no hidden agenda. This is also, in the end my blog not a corporate site with a brand. I also write about my wedding, and I pick my content based on what I love. There are a million wedding blogs out there, you should read ones that make you feel good about your wedding and your choices, because life is to short (really).
Meg
April 24, 2009 3:38 pm
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I find this post really, really interesting. I definitely began wedding planning with the idea of, “We’ll keep it small- we’ll have it pot-luck.Traditionally, that’s what people used to do.” (My family is Congolese and Haitian)But the reality of people flying in from all over the country and the world to attend our wedding has completely changed that. We have cut and cut as far as we feel is comfortable and our wedding is still over the top- mostly, because, as it turns out, we are hosting a family reunion that we are footing the bill for.
Yes, I know that standards have changed and certain items have become a must-have but the reality is, is that our lives have changed drastically from the 1960′s. People weren’t hopping into airplanes to criscoss the globe so casually and people’s social circles tended to be smaller. Also, people get married 10 years older than they used to. This means that they probably didn’t have work friends + college friends+ high school friends. Maybe many of us are trying to hard to thread together the disparate parts of our lives. Or maybe one day we will get back to the idea that a wedding had more to do with building a home for the couple, rather than pretending as though we’re richer than we really are.
Honestly, after taking a long hard look at my wedding bill I have no one to blame but myself. My biggest expense is feeding all these damn people I invited but at the same time, I don’t regret it.
April 24, 2009 5:20 pm
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Dalilou-
You do realize I agree with you, right? We’re not spartan saints, we’re spending… plenty. PLENTY (said with a sigh) from my point of view, though still, oddly, much much less than our area average.
We have people coming in from as far away from Italy. We are almost 30, so we have piles of friends. My fiance has an enormous and very close family, so we have lots of guests. We’re not only feeding them, we’re feeding them twice so we can spend more time with them. But, that said, we (like you it sounds like) have found a way to do it on our own terms. We’re spending money on what matters to us (food and people) and less on what seems less important for us personally.
I think you’ve nailed it though when you say that weddings have become a bit about appearing rich. I think there is a way to embrace the complexity of our modern lives, and still make the wedding about building a life and home for the couple. I think, it fact, you sort of crystallized what I really believe about weddings for me right there, so thank you. That is exactly what this blog is about.
Meg
April 24, 2009 6:54 pm
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I have to agree. The one time I mentioned to a rich relative about my wedding and how we’re budgeting for certain things, mostly that our venues were chosen for their zero cost loveliness, the response was this:
“If you can’t afford to pay for a classy wedding venue, how will you ever afford to be married?”
As if poor people aren’t allowed to get married. A lot of DIY falls into this particular WIC (in the social expectation sense) trapping as well. How to make it look like you spent 20 times as much. And even though I want a pool party wedding, I still can’t shake the image of candlelit poolside evening event with tan models all in black and white, pulling sour faces and looking faaaabulous, like a photoshoot for W. The problem with that, while it may make me look spendidly chic and wealthy, is that a) I’m not, and b) NOBODY HAS FUN AT A POOL PARTY WHERE YOU CAN’T EVEN GET IN THE POOL OR YOU’LL RUIN YOUR $80 UPDO!
Which reminds me: Why should I pay $80 for an updo, if I’m just gonna jump in the pool, and then have to pay $80 again to have it fixed before reception: part deux?
Sorry for the rant…
June 1, 2011 8:37 am
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