Well. It’s turned into husbands and grooms and partners week here at APW, which is good, I think. We don’t talk about the other side of the gender coin anywhere near enough. So it seemed fitting to end it with this tiny Save-The-Date video that Eliina sent in.
When I saw the words “animated Save-The-Date video” in my eye box, I admit, I indulged in a wee sigh (you should see some of the PR emails I get), but then I opened it, and I LOVE YOU GUYS. From Eliina:
My fiance Josh and I realized that we’d probably be a lot happier if we tapped into the talents that we do have, even if they aren’t skills traditionally used at weddings. He has an MFA in experimental animation, though he’s only been doing commercial stuff in his marketing job at a bank in recent years. He downloaded a free trial copy of CS4 on his home laptop, and created a Save the Date animation to send to our families and friends. Although fancy letterpress makes me drool, his work makes me swoon. It’s been fun to see him really take ownership over a creative part of the wedding planning process, and I love the end product.
Me too. And I love that it’s NOT letterpress this time, and that it IS his. And no, pleeeaaaaassssseeeee do not freak out that you can’t do experimental animation. That’s not the point. The point is making something that’s, well, yours.