For the last month, I’ve been hinting around at an APW project in the works, and today I finally get to announce the first half of that project (the second half might even be more exciting and is being announced next week). After a lot of thought, and a fair bit of hard work, we’re proud to announce an all new APW vendor directory, launching at the end of September.
The directory is built around the brand new APW Sanity Pledge. All vendors have pledged that they shoot LGBTQ weddings, don’t have hidden fees, and support your wedding however it looks (big, small, funky, traditional, etc.). We screen all applicants to make sure they fit with the APW ethos, and then you can shop for your wedding to your heart’s delight. If it sounds like we’re trying to change the wedding industry a little bit at a time… we totally are.
Having a Vendor Directory allows us to promote more vendors than we can on the front page, including teeny-tiny new businesses and businesses selling items at a super-low price point. You’ll see caterers, musicians, and florists, not to mention photographers, jewelers, officiants, and more… all of whom want to work with Team Practical in particular.
I’m not going to give away *too* much about the way the directory is built yet, but I will say that it’s built as an amazing search tool, thanks to Super Runaway. Think Macy’s website good (not blog good), but for sane weddings.
So, what can you do with this rather excellent piece of news?
- If you’re a vendor who reads the site (and we know there are tons of you, quietly building your businesses while you read), you can apply to be part of the directory here, or email advertising at apracticalwedding dot com for more information. Get in now, while rates are extra low.
- If you just got married and loved your vendors, you can send them this post (have them tell us you sent them).
- Or… you can just wait until the directory launches at the end of September and enjoy happy, easy, pretty, and sane shopping.
Now tune in next week for part two of the surprise… (seriously, it’s even better).