*This is a paid post from an APW Sponsor*
Back when I was first building APW into a teeny tiny business, Blooms By The Box, a wholesale flower retailing company that ships all over the US, was one of my very first advertisers. Then, just like now, I thought they were the perfect fit for the site. I did my own wedding flowers (you can read about my dry runs, and about how the project worked out). While tons of you have used florists and loved it, for us, doing our own flowers was the clear choice. It allowed us to conserve money to put into other parts of our budget (food!) and our flowers turned out to be gorgeous, which was a double win.
But what I didn’t know then, and I do know now is, doing your own wedding flowers is actually an amazing chance to girl bond before a wedding (yes, it could be gender neutral bonding too, but somehow I like a little all girl time). So this fall, when I was a bridesmaid, my friend Lacey and I were discussing what she wanted to do with her wedding flowers. We talked about flower markets, but in the end, my suggestion was that since she’s the kind of person who knows what she wants, the very best idea was to order her flowers from Blooms By The Box, have their excellent customer service talk her through her in-season options and how she could best make what she wanted, and then have all the flowers shipped to her door the day before the wedding (yup, you guessed it, in a box).
So she did that, and the day before the wedding we all gathered to put the flowers together. It was such a joy, hanging out with people I’d known for most of my life but hadn’t seen in years, putting together flowers for a wedding. And as always, Blooms By The Box knocked it out of the park. The flowers were pretty, on time, fresh, and the customer service was impeccable… by which I mean they actually called us while were arranging to check that everything was fine. (Hint: the one thing we learned is that the Blooms By The Box team was working so hard to make sure we didn’t waste money, that we should have ordered slightly more than they recommended. They were actually too worried about us, which is pretty adorable. And it all worked out just fine in the end.)
So we made the flowers arrangements and bouquets. And ladies? They turned out to be super adorable. I actually loved my bouquet so much that I took it on the plane with me back to San Francisco because I didn’t want to let it go.
Blooms By The Box, all in, is an awesome company to work with. Every single person on staff is working overtime to make sure you have what you want (and they are cool people… Diana, one of their customer services team is a Women & Gender Studies minor, and presented some APW content on marriage equality in one of her classes. So obviously, say hi to her when you call. And if you talk to Larry, the owner, and tell him you’re an APW-er, he’ll be thrilled. He’s making me sign his copy of the APW book). Which brings me to the calling part. They have a customer service number (which they actually answer!), where you can just call and chat about when you’re getting married, what kind of flowers you want, what you’re budget is, and what they suggest. Plus, if you join their mailing list, they’ll send you a free copy of their DIY wedding flower guide, which is jam packed with useful stuff.
Which brings me to the Blooms By The Box blog. A few years ago, when they were starting the blog, I had a chat with a staffer who told me how dedicated they were to making the blog relevant and useful. And they have totally delivered on that. If you’re doing your own flowers, check it out ASAP, as it’s filled with tutorials. Some of my current favorite posts include: wedding flowers sorted by color, picking shape and form for your centerpiece arrangements, simple baby’s breath bouquets (if you remember from Monday’s wedding, it may not get hipper or easier than this), and lilly of the valley bouquets (love). And then of course, there is my perennial favorite Blooms By The Box information the flower color wheel.
Earlier this year, Blooms By The Box put together an APW tutorial on how to make a wedding bouquet. And I think we can argue that I learned well. Look at this. Round, colors from opposite sides of the color wheel making the whole thing pop, sassy (ok, that part was all me). Success!
So go browse Blooms By The Box and check out their awesome flower prices, and then give them a call for a chat. They might just save your wedding flowers. And they ship all over the US… no city too small.
Photos: flower prep shots by friends & family, wedding shots by Rory Gordon Photo out of LA. She’s awesome!