Dear Team Practical,
Today is the day! The APW Book Tour officially launches today at 6pm at Green Apple Books in San Francisco! It’s been… more work than I can even comprehend getting here. But here we are! So, in honor of the day, we’re doing a full day of book related content. We have Big News this afternoon (get excited!), but this morning, we thought we’d start with something fun.
When Maddie and I were daydreaming about online advertising for the book last fall, we kept coming up with funny slogans. And then we came up with more funny slogans. And then even more funny slogans. And we wanted to use them all. So, we finally decided to make downloadable book badges with All The Jokes. Because that’s how we roll here. So these ads will now run on the APW site, but we’re also giving them to you. If you loved the book (or just want to support APW), pick your favorite button (there is one for everyone) and share it wherever you want: Facebook! Twitter! Your blog! And link it back to the book. Or, you know, just read them and giggle. Because this was totally the most fun part of planning the book launch.
This is how I sold the book. Right here. Everyone told me, “Blah blah, there are a lot of wedding books.” And I was like, “Right. You totally have a job. Now just take a look-see and tell me if you can afford the wedding they are selling you here.” And, “Oh wait. Why are you sobbing now? Told you I needed to write this book.”
Ok, fine, it’s more of a Marx allusion. But putting it in there was totally a joke. Special commendation goes to the commenter who noticed it, laughed, and can tell me what page it’s on.
The Unity Candle has its origin in a 70s era soap opera. And God only knows who invented the aisle runner. Which doesn’t mean you can’t have them. Just that people can’t keep telling you that you are disrespecting tradition if you don’t. Related: People, man.
I know. Right?
I am annoyed that none of my reviews are mentioning that the whole book is gender neutral. GAH! This is the single best secret feature of the book. It was also a super pain in the ass to write, since The Chicago Manual of Style has not caught up with gender neutrality. (Also, Liz told me I should say that the book “isn’t your Granny’s etiquette book.” And I was like, “But it sort of is.” Your Granny knew a thing or two about weddings.)
You’re getting married. The last thing you need is another G-D list. Or timeline. Or a passive aggressive reminder that real brides have… dressers? Favors? Millions of dollars? No. What you need are some helpful hints about how you’re going to let all the planning go when the wedding day arrives, pass your spreadsheets on to someone else, and bliss out.
Because that’s just a historically documented fact.
Ok. Maybe you think you don’t need this book (though I’d argue you probably do). But let’s say you don’t need the book. I betcha know someone who does…. (cough, cough, cough).
This is possibly the most important message of the book. What I didn’t get before the book was published was how much everyone needed to hear it because almost no one else was saying it. Which makes me want to punch people, but I digress. The tear spattered emails full of relief are the very best part of the book being out there in the world. Hurrah.
Indeed. F*ck em.
Happy APW Book Launch Day you guys. Happy, happy.