*This is a paid post from an APW Sponsor*
by Maddie Eisenhart, Managing Editor
If there’s one thing the internet has done well for weddings, it’s making the bridesmaid dress shopping experience a little less painless. As little as three or four years ago, before the blogs and Pinterest, bridesmaid dresses were long satin things you bought at David’s Bridal and they all matched, except one probably had a special sash. And while this setup is totally fine, not having many other options if that wasn’t your bag, well, kind of sucked. So when the internet re-introduced the idea of mismatched wedding dresses or letting bridesmaids choose their own dresses, it seemed like we’d stumbled on the perfect, lazy, laid-back answer to the overly fraught process of dressing our friends. And yet, what I’ve learned from observing your wedding planning process these past few years, is that too much freedom, strangely, can make a large group of people feel very anxious (who else is always the person worried they didn’t read the memo right?)
Enter Little Borrowed Dress, the happy medium. Longtime APW sponsor Little Borrowed Dress specializes in rented bridesmaid dresses. Which means that for as low as $50, you can get a bridesmaid dress that fits, that matches everyone else, and that you don’t have to hang in your closet for years pretending you’re going to wear again. And because LBD’s styles can be mixed and matched within the same fabric and color, you can even do mismatched bridesmaid dresses, but with a little more reassurance than “Wear what you want” would permit.
But the real magic of Little Borrowed Dress (other than the price, and the selection of dresses, and everything else about them) is that the process of actually renting a dress from Little Borrowed Dress might just be the easiest part of wedding planning outside of deciding you love your partner forever. Here’s how it goes:
- First, choose your dresses. Since Little Borrowed Dress isn’t one of those sites that requires you to sign up before browsing (because, no thank you), you can tweet or pin your favorite dresses and crowdsource your wedding party for opinions. In the meantime, feel free to order a free fabric swatch to make sure you’re getting the color you want.
- Next, try it on! (Or don’t!) Little Borrowed Dress has a showroom in NYC if you want to try on their dresses. But if you’re not local, don’t worry, because Little Borrowed Dress includes a backup size in every order they send out.
- Then place your reservation online and wait for your dresses to arrive. They’ll be there two weeks before the wedding, professionally cleaned and ready to go!
- Dance the night away.
- Drop your dress in the mail using the prepaid envelope provided by Little Borrow Dress and never think about it again.
See? Too easy. Plus, Little Borrowed Dress designs are created with the express purpose of fittings lots of shapes and sizes, so if you’re worried that your diverse group of ladies aren’t going to look good in these styles, rest assured (I actually just photographed a wedding a few weeks ago and was really impressed with how one dress looked totally different and totally awesome on two very different women. Ladies with boobs? These dresses have a boob panel. All I’m saying.) And because of the way that the dresses are made (to be a little more flexible in fit) Little Borrowed Dress is a great option for bridesmaids who are pregnant or might become pregnant during the planning process (a circumstance the ladies at LBD told me they hear about all the time.)
Little Borrowed Dress founder Corie let me in on a the secret that if you’re thinking of doing your bridesmaids dresses through Little Borrowed Dress for your fall wedding, be sure to book now because their calendar is filling up fast. So get to it!
All photos by Elizabeth Messina