It seems like every time I’ve announced big news on APW, I’ve lead with, “Some of you might have noticed that I’ve been writing less lately, and wondering why.” And then everyone always says that they just assumed I was pregnant, and they’re always wrong, except for that one time I was pregnant. Anyway, so, where were we? Oh yes. Some of you might have noticed that I’ve been writing less lately, and wondering why.
The why is that we are a month(ish) away from a huge relaunch of the site. Huge-huge-huge. Not like, new header, prettying the place up. I mean like long-overdue-making-APW-a-functional-website-not-just-a-blog huge. We’ve been around for five and a half years now, and it’s time. I know, right? It makes me feel all nervous too.
So here is the deal. Last year, we realized that the site needed to be redone, and we knew it wasn’t just an aesthetic fix up that we needed. Maddie and I had started joking that, after five years of content, APW’s tagline was becoming, “The best content on the web that you can’t possibly find.” Want to read about wedding planning with divorced parents? Great! We have amazing posts on the subject, and to be frank, it’s a lucky day if I can find them. Planning a city hall wedding? We may well have almost all of the practical information you need, scattered haphazardly all over the place. It’s easier to just get married at city hall than to find our content on the subject.
There were just a couple of hitches. One, I was pregnant and had maternity leave looming. Two, we had to find a team that could pull off this kind of a build without (justifiably) charging us the kind of money you need investors for. While we were working on those problems, Maddie and I spent months brainstorming what the functionality of the site should be like. And also, we decided to go all in with experimenting with content. You might have noticed that we introduced about a zillion features this year, trying some out and retiring them quickly, making others key parts of the site. That’s because our motto this year was, “Fuck it, let’s try it.” We figured that before we built a new site, we might as well just throw everything at the wall to see what sticks. (Side note: It’s turned out to be a very fun year.)
In January, with the hurdles cleared, we began working with Erin at Cooper House to start the long and careful design process. It’s (fittingly) taken nine months, but we’ve cooked up something pretty…great, really. (I can say that, because let’s be honest, I didn’t design it.) So, without further ado, here is a teaser list of some of the things you’ll get with the new site:
- Ability to decide how you want to interact with the content. If you just want to read without interruption, you can click to see full posts. If you’re in browsing mode, you can look at a list, or thumbnails.
- Specific pages for specific topics. Planning a city hall wedding? Well. Now, FINALLY, all of the information will be on one page.
- And, the big one. Finally, finally, you’ll be able to browse through Wedding Graduates and Wordless Weddings by description, so you can find things that are really helpful to you. Want to find weddings where a bride wore a short dress and they got married at city hall? You’ll be able to. RIGHT? I know.
We’ve been working really hard to make this redesign all about you guys and what you need. To get that started, we thought we’d make you all presents. Because everyone likes presents. So, without further ado, the APW mugs, featuring the brand-new APW logo, and quotes. Quotes! (ETA: We replaced the “Ducks Are Wily” mug this afternoon, so it won’t show up in the main store, but you can click this link to get to the product description.)
The mugs are selling for $19.95 through Zazzle, and our (not exactly huge, but still) profits are going straight to Lucy, our amazing graphic design intern who made these happen. She’s been busting her ass around here, and she really deserves it. Oh yeah. And, thanks to the wonders of Zazzle, you can get things like steins too, if that’s your thing. Please, let it be someone’s thing.
In the meantime, stay tuned. We’re running around like crazy people back here, but come (sometime in) October, when we pull back the curtain, it’s gonna be magic.