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Laurel Dress, by Watters ($236)
When we went on our great wedding dress shopping expedition last year, the hands-down winner of most flattering and affordable gown went to a champagne colored bridesmaid dress from Watters Bridesmaids. (That’s me wearing it up there. WITH NO BRA, GUYS. Magic.) It’s $236, made of crinkle chiffon, and fits like a flowy, ethereal glove. Ivory and white bridesmaid dresses are the unsung heroes of wedding fashion: they are gorgeous, affordable, and usually available in sizes beyond what you’ll find at your standard wedding dress store. And since you’re lucky, longtime APW sponsor and online bridesmaid dress retailer Shop Joielle has one of the best selections of bridesmaid dresses that you can wear as wedding dresses in just about anywhere.
Like wedding dresses, bridesmaid dresses have an air of mystery about them. Go into a normal bridesmaid dress salon and it’s not always clear how much the dresses cost, what colors they come in, and what sizes are available. Shop Joielle fixes all that by offering a huge selection of bridesmaid dresses (and not just in white and ivory, but in every other color imaginable), at varying price points, and in sizes up to 30. Oh, and they also tell you right on the page how much each one costs. I know, they rock. So today we’ve rounded up a few of our favorite bridesmaid dresses available at Joielle that you can also wear as a wedding dress. The magic of wearing a bridesmaid dress as a wedding dress is that you can really do anything with it. Since bridesmaid dresses tend to be simpler in nature than wedding dresses, you’re not tied to a particular style by beading and adornments. So you can keep things as simple as you want, or go all out and add an appliqué or really cool statement jewelry or a kickass sequin coverup, or all of the above. And all for less than $300.
So why Shop Joielle? For starters:
ONE Harlequin Dress, Watters ($260) TWO Off Shoulder V-Neck Chiffon Gown, After Six by Dessy ($215) THREE Sheer One Shoulder Chiffon Dress, Lela Rose ($260) FOUR One Shoulder Bobbinet Gown, Wtoo ($238) FIVE Cowl Neck Chiffon Blouson Dress with Thin Straps, After Six by Dessy ($190)
THEY MAKE IT EASY: So let’s say you have five bridesmaids and they all live in different states. You want to make things easy for your besties by giving them direction on color and fabric, but you still want them to be able to pick out a style that fits their body type best. Simply tell them to head over to Shop Joielle, where they can search by designer, fabric type, color or style and pick the dress that suits them best. Not sure it’ll fit? Joielle carries mostly major bridesmaid dress brands, so your ladies can head to a big box store and try on the styles they like best before ordering, or even request a sample dress from Joielle themselves (though sample sizes are limited). And if you want to be extra sure, you can also order a fabric swatch from Joielle (you never even have to set foot in a store if you don’t want to).
THEY MAKE IT AFFORDABLE: The best thing bout Shop Joielle is that they list all of their prices, in plain English, right there on the page. Most of their dresses fall between $100 and $300, and they work really hard to make sure you’re getting exactly what you want by offering sample sizes and fabric swatches. Have a wedding party of more than four people? You get a 10% discount! Go you!
ONE Blouson Chiffon Gown with Pleated Detail, Dessy Collection ($190) TWO One Shoulder Dress with Gathered Fold Detail, Lela Rose ($230) THREE Pleated Sweetheart Dress with Sash, After Six by Dessy ($210) FOUR Sweetheart Chiffon Dress with Gathered Waist, Dessy Collection ($220) FIVE Twist Bodice Bobbinet Gown, Wtoo ($196)
They Make Something For Everyone: The dresses sold at Shop Joielle are the kind of bridesmaid dresses you actually want to wear. And with sizes ranging from 0–30 in styles that flatter all kinds of body types, Joielle makes it practically impossible for you to not feel like your hottest self. And in case I didn’t use enough caps the first time, YOU MIGHT NOT EVEN NEED A BRA.
Their Clients Love Them: Take it from Tara and Monique:
Joielle was a great experience all around and I recommend it to everyone. Tammy and Julie were very quick and thorough in responding to my emails and questions. The dresses were the exact shade of grey that I wanted and couldn’t find anywhere else. They even waited until all of my bridesmaids had ordered before they dyed the dresses to ensure all of the dresses were in the same dye lot! Excellent customer service and great quality dresses!
Communication with the ladies at Joielle was easy from start to finish. …The dresses were just perfect! The girls all felt so beautiful in their dresses, which made not only my day, but theirs.
Whether you’re looking for a white bridesmaid dress or trying to outfit farflung wedding party members, Shop Joielle gets it right. In fact, as soon as this post goes live it’s getting sent out to all my friends who got engaged over the holidays. Because if there’s even the slightest chance I might be a bridesmaid this year, I want one of these babies hanging in my closet.
Top photo by Christina Richards (APW Sponsor)