*This is a paid post from an APW Sponsor*
One of the mistakes I made while planning my own wedding was attempting to do my own wedding flowers. I had no idea how to take care of my flowers, no clue what kind of prep work went into it (you keep flowers alive for two whole days? Trim the stems? What?), and as a result, all of my $300 worth of ranunculus (which to my dismay, is not an equally sized, but cheaper peony) died. That’s right. They died. On the morning of my wedding, my stepmother frantically ran around to every grocery store and Costco-equivalent, buying up all the roses she could find to put together seven bouquets for my bridesmaids and me. Lesson learned: DIY flowers are not for #lazygirls who can’t (cough, can’t be bothered with) reading directions.
Could I have just bought flowers for my wedding? Yup. The thing is, I didn’t want someone else’s vision for my wedding flowers. I wanted mine. And I couldn’t have afforded professional help anyway. I just wanted it to be… easier. Enter: Bloominous, the online flower boutique of your Lazy Girl pie-in-the-sky floral dreams. Unlike most online flower shops, Bloominous has done a lot of the heavy lifting for you. So if you want to do your own flowers, and fall somewhere on the “crafty, but not that crafty” spectrum, Bloominous is probably the answer you’ve been looking for.
1. The Paradox of Choice
I meant it when I said Bloominous is for #lazygirls. But maybe I should have added that Bloominous is for #lazygirls with taste. Have you ever tried to buy flowers for someone you love, only to go one of those big box floral websites, and everything feels a little… 1995? Bloominous is the opposite of that. Instead of giving you a ton of options for DIY flowers and dated pre-made arrangements, the folks at Bloominous have scoured Pinterest and picked out a selection of truly beautiful floral combinations. (My personal favorite is the Bohemian Desert collection. So much color!) They give you everything you need to put it together (including ribbon, vases, pins, and tape), and they even prep the stems for you so that when the flowers arrive, all you have to do is put them together.
2. But with options!
I like to have my cake and eat it too. I appreciate that Bloominous has put together modern, gorgeous arrangements, but I also want to be able to do things my way. Which is why I was thrilled when Bloominous told me that they are opening up a brand new online flower mart called the Farmer’s Market, which features seasonal flowers that complement their existing collections. The Farmer’s Market just launched this week (today, actually! And you get the official APW scoop), so they’ll be adding more farms and seasonal flowers as they continue to build this feature. So let’s say you love the Bohemian Desert collection offered on Bloominous, but succulents aren’t going to go with your Nantucket beach wedding. Order a box of peonies and garden roses from their flower mart and substitute them right in. Unlike a lot of other flower websites, Bloominous lets you order smaller quantities of flowers. So grab a handful of your favorites and make a Bloominous collection all your own.
3. So Easy, Even I Could Do It
Bloominous makes it dead easy to make beautiful and modern bouquets, centerpieces and boutonnieres, even if you’re flower-dumb like me. They send you all the materials you need to replicate their arrangements, with STEP-BY-STEP GUIDES Y’ALL. Assembly takes only ten to twenty minutes per piece. Plus, when I asked Bloominous about keeping flowers alive, they told me they send flower care products, in addition to all the accessories, and design tips included with your order. And if you’re worried you might screw it up, despite all that help, you can order a trial kit from Bloominous. Right now they are offering 30% off plus free shipping on all trial kits when you use the code TRIAL30 (normally priced at $100, but on sale for $70 for a limited time.)
4. The Price is Right
There are lots of ways to do DIY flowers affordably. But if you live or are getting married somewhere that doesn’t have access to a flower market, it’s pretty impossible to do the kind of floral arrangements Bloominous offers at the prices they offer them. Bloominous bouquets run from $25–$80 (including prepped flowers, ribbon, tape, pins, and instructions) and centerpieces are between $40 and $70 each. Basically, Bloominous is the Ikea of wedding flowers: good design, affordably priced, some assembly required. (Though thankfully, no tiny L-shaped wrench to lose.)
Here at APW, we’re big fans of the semi-DIY. We like pretty things, but it’s been our longtime philosophy that no pretty thing is worth hours of turmoil and tears to put together. (Especially when it comes to weddings, where those things are multiplied by how many tables you have at your reception.) Bloominous is the perfect Lazy Girl solution for people who like the idea of DIY, but not the effort and for people who like the look of professional flowers, but not the cost. Or as I like to call her: me.
Coming up soon: Bloominous is thinking about letting us play with some of their arrangements, to see if their service can survive my black thumb. Stay tuned!