SPF and Weddings: Myth or Reality?


Myth... partially busted

by Maddie Eisenhart, Managing Editor

SPF and Weddings: Myth or Reality? | A Practical Wedding

Every time we post a tutorial on how to do your own wedding makeup, the question invariably arises: does this have SPF? Is it going to ruin my wedding pictures? The short answer is—if you’re getting married outside during the daytime, it won’t. SPF is only a problem with flash photography. But beyond that general takeaway, there doesn’t seem to be a whole lot of understanding how the problem with SPF and flash really shakes out. Save for some conflicting YouTube videos, I have yet to find a conclusive test of this phenomenon. (I mean, I guess most of the time you’re probably not that worried about how you’re to be photographed when you leave the house? Go figure.)

A few weeks ago, we set out to demystify the connection between SPF foundation and wedding photography. We bought a handful of foundations with varying levels of SPF (from none, all the way to SPF 55), at varying price points (from drugstore stuff to the more pricey Sephora goods). And Jillian West, former APW sponsor turned vintage shop owner, agreed to be our gracious guinea pig.

So what’s the big problem with SPF that everybody keeps talking about, anyway? (Because “it’s bad” isn’t exactly… helpful.) Basically, all the fancy makeup technology that protects your face from the sun is stuff that’s built to reflect light. So when a flash fires directly at your face, the result is known as “flashback.” It’s literally your face reflecting the flash back at the camera. It can make you look ghosty, or like you’re wearing a lot of baby powder on your face.

But the blanket statement that SPF makeup shouldn’t be used for weddings is pointedly false. So let’s just break it down for you in terms that aren’t confusing or misleading:

What Makeup To Use

  • If you’re getting married outside, during the day, or in another well-lit setting where flash won’t be used, wear all the SPF you want. It’s fine.
  • If you’re getting married inside, you can obviously skip SPF all together, and not worry.
  • If you’re in a mixed lighting situation (say, a ceremony outside where you need SPF, and having photos taken inside with flash), never fear, you have options. Most makeup with SPF photographs just fine with indirect (bounced) flash, which is what professional photographers use in ninety-five percent of cases. And if that doesn’t cover it, we found that using moisturizer with SPF, and covering it with SPF-free foundation solved flash related problems.
  • And finally, just because a makeup sells itself as being “great for photos,” doesn’t mean it is. Revlon’s Photoready line was among the worst we tried (on all fronts). And while Makeup Forever’s HD foundation was the single best foundation we tried, their HD powder was the single worst product we tried, in terms of flashback from cameras. Go figure.

SPF and Weddings: Myth or Reality? | A Practical Wedding

What’s Up with direct flash

If you’re getting married, you might want to skip this section, and just ask your photographer if you’re worried about flash issues. (And feel free to send them to this post, so they can review it and give you a better answer. Chances are they haven’t tested tons of foundation either, because… why would they?) But if you want more detail what exactly the flash problem is, this is for you.

  • Direct flash is the work of the devil. Regardless of whether your foundation has SPF in it or not, direct flash (a.k.a. anything that points a flash straight at your face, like the point and shoot cameras of yore, or your iPhone with the flash on) just isn’t flattering. But we all knew that already. Most professional photographers avoid using direct flash for this very reason, but some lighting situations call for it. Plus, sometimes direct flash is used as an artistic tool to create the kind of gorgeous photo you see above, shot by Jonas Seaman. So it may be worth asking your photographer if they use direct flash ever and if they’ve ever had issues with makeup reacting weirdly to it.
  • Instead of direct flash, many photographers use what’s known as indirect or bounce flash, meaning that photographers bounce it off a wall or ceiling. In our tests, we found we only had minimal problems with SPF makeup and indirect flash. (For the photographers in the crowd, these were shot at a forty-five degree angle bounced off low, white ceilings.) In fact, the problems were so small that they would largely be corrected when your photographer did a photo edit. So, if like most photographers, yours will be working with bounced flash, you’re good to go.

It’s not the SPF, exactly, that we know of

The common assumption is that flashback is a result of using SPF foundations, but in our experiment, the direct flash test failed just about all of our foundation samples, even the ones without SPF (though some were decidedly worse than others.) There are a few resources online that try to break down what elements in makeup cause flashback (is it the titanium dioxide? Is it silica? Talc?), but the fact of the matter is you have better things to do with your time than research endlessly to figure out what’s safe.

Instead, you can save yourself hours of research by doing a simple photo test with the foundation you plan on using at your wedding. Just apply it the way you would normally, then take a photo with your cell phone flash (the worst flashback culprit of them all). If your picture looks like the one below on the right, you might have trouble if your photographer is using direct flash. If it looks like the one on the left, you’re fine. (It’s direct flash, it’s never going to be flattering. You just want to not look like a ghost.) Most drugstores and big box makeup stores like Sephora gladly take returns, so don’t worry about wasting money on something you might not use.

SPF and Weddings: Myth or Reality? | A Practical Wedding

The APW Test

In order to learn about SPF and flashback, we tested a bunch of different foundations, each one in natural light, then with direct flash, then with bounced flash. We tried to cover a range of products, from drugstore to professional, from high SPF to low SPF. Here are our results, product by product.

SPF and Weddings: Myth or Reality? | A Practical Wedding

Drugstore, No SPF ($11.99): Our first test was with Revlon’s Colorstay Whipped foundation. It was actually really hard to find a drugstore makeup that didn’t have some SPF in it, but even without the culprit, this foundation gave us a little bit of flashback when we used direct flash.

Verdict: Fine, not perfect.

SPF and Weddings: Myth or Reality? | A Practical Wedding

Drugstore, No SPF ($10.99): We saw the label on Revlon’s Photoready Airbrush Foundation label and figured, “Well this should look good in photos!” It gave us less flashback when used with direct flash than our whipped mousse foundation above, but the smell and texture of this foundation was pretty disgusting. Do not recommend. For… anything.

Verdict: Disgusting.

SPF and Weddings: Myth or Reality? | A Practical Wedding

Pro Quality, No SPF ($42): Make Up For Ever’s HD foundation is THE foundation recommended by the Sephora associates when you mention weddings. In fact, Meg used it at her wedding. The good news is it was easily the best looking foundation we photographed. If you’re willing to splurge a bit on your wedding foundation, or if you want buildable coverage, this is the ticket. The downsides are you probably will never use this foundation after your wedding (it’s heavy-duty stuff), and it might be too much if you’re used to sheer foundation or no foundation at all.

Verdict: The winner, but definitely heavy-duty foundation.

SPF and Weddings: Myth or Reality? | A Practical Wedding

PRO QUALITY, NO SPF, with hd POWDER ($42 + $34): A funny thing happened when we paired the winning foundation with its matching powder. It became the worst product we tested, period. Makeup Forever HD foundation paired with their HD Microfinish Powder, has the worst flashback of all the products we tried. Don’t buy this powder for you wedding.

Verdict: DO NOT USE THIS POWDER if being photographed with direct flash.

SPF and Weddings: Myth or Reality? | A Practical Wedding

Pro Quality, No SPF ($55): Even without any SPF, we got some flashback from this foundation. This may be because the NARS Sheer Matte foundation is formulated for oily skin—who knows. This is also much more noticeable in person than it is in photos, which we did not love. If you want a ton of coverage, however, you might like this, but overall, we wouldn’t recommend it.

Verdict: Wouldn’t recommend.

SPF and Weddings: Myth or Reality? | A Practical Wedding

Drugstore, SPF 17 ($11.49): This SPF 17 L’Oreal True Match foundation gave us some trouble in our direct flash test, though it looked and felt pretty good in person.

Verdict: If you’re not dealing with a lot of direct flash, and you want an affordable foundation with SPF, this is a good bet.

SPF and Weddings: Myth or Reality? | A Practical Wedding

Pro Quality, SPF 35 ($39): This Smashbox Camera Ready BB Cream fared pretty well in the flashback test, even though it has SPF 35. It didn’t flashback nearly as much as the drugstore SPF 17, and felt much better on Jillian’s skin than a lot of the other foundations we tried. Overall, this was one of our top choices for SPF level, how it felt, and how it photographed.

Verdict: If you don’t mind a little flashback with direct flash and want foundation with good SPF built in, this is a really solid choice.

SPF and Weddings: Myth or Reality? | A Practical Wedding

Drugstore, SPF 55 ($12.49): For a foundation that calls itself Healthy Skin, Jillian’s first reaction to putting Neutrogena’s Healthy Skin SPF 55 foundation on after washing her face half a dozen times between other tests was, “Oh my god, this is burning my face, please take the picture fast!” So if you’ve got sensitive or broken skin, the level of SPF in this might irritate your skin. Otherwise, it doesn’t appear that the level of SPF has any bearing on flashback. So if you have extra fair skin and need a high SPF, this is an affordable option that photographed almost as well as the pro level foundations.

Verdict: Ok, but harsh on the skin. Funny, for something called “Healthy Skin.”

SPF and Weddings: Myth or Reality? | A Practical Wedding

Sheer Foundation, SPF 40: If all of the above foundations seem like way too damn much makeup, both Jillian and Meg love Clinique Super City Block sheer foundation. It’s got SPF 40 and no flashback. Bam.

Verdict: If you’re looking for something super sheer with some SPF, this is a clear winner.

SPF and Weddings: Myth or Reality? | A Practical Wedding

SPF Under Foundation: If you like your current foundation and it doesn’t have SPF in it, or you want to use one of the no SPF foundations from above, but will need SPF on your wedding day (because really, you want SPF every day), we put Neutrogena SPF 15 moisturizer under the Make Up For Ever HD foundation and found no issue with flashback. You win!

Verdict: A clear winner. Also, easy.

The Takeaway

For those of you following along at home, here are the basic takeaways.

  • No, flash is not the enemy.
  • Yes, direct flash is.
  • You can test your makeup using your cell phone flash. If it looks like you’re wearing white powder on your face, you might have issues with direct flash.
  • Ask your photographer if they use direct flash ever. If they don’t, you should have nothing to worry about!

Consider this myth partially busted. Yes, flashback exists. But flash itself is not the enemy. It’s all in how you use it. Unless your photographer plans on using direct flash all day, your makeup situation is probably going to be just fine. So go ahead and move on to more important topics, like what you’re wearing on our lips, or your feet (priorities). Also, under no circumstances should you let anyone near your face with a cell phone flash. But that goes without saying even on days that aren’t your wedding day.

Maddie Eisenhart

Maddie is the Managing Editor of A Practical Wedding. She’s been writing stories about boys and crushes since she was old enough to form shapes into words, but received her formal training (and a BS) in the art of talking from NYU in 2008. In her spare time, she takes pictures of people in love. Maddie lives on a pony farm in the Bay Area with her husband Michael, her Mastiff named Juno, and her roommate named Joe.

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  • moonlitfractal

    Where was this when I was getting married? I wound up hiring a professional makeup artist in part because I have all SPF makeup and wouldn’t have know where to get started with anything else. I ended up having some anxiety about getting sun burned during the wedding!

    Also, I use Loreal True Match and can agree that it’s great for daily use. I do sometimes look like I’m glowing in casual photos. Admittedly, this might be because of my complexion.

    • Meg Keene

      I was really impressed with it, just as a good drugstore foundation. It wasn’t PERFECT with direct flash, but it was pretty ok (and you know, not a lot of direct flash hopefully at your wedding). But from a price to quality perspective I thought it was a TOTAL winner.

  • anonpsu

    Thank you! I use that moisturizer on a daily basis and have for years, so I was worried I would have to find something new for the wedding. I like Philosophy’s Hope in a Jar, but I didn’t want to buy an expensive moisturizer for one day (although I will be splurging on foundation).

    • Jess

      I got a tiny size (I think 2.5oz for $15) from Sephora of Hope in a Jar and it lasted me about 4-5 months. It did so much good to control my oil and tiny sweat-pimples that I bit the bullet and just ordered their mid-size jar. I don’t use a whole lot, so it will probably last a while.

      I have weird combination skin where without a moisturizer, my cheeks and chin get really flaky but no matter what my forehead is coated in oil.

      Just wanted to let you know that for me the investment was worth it.

  • Dian Xiao

    It’s not just SPF that can cause flashback, other illuminating powders such as silica white powders can cause flashback as well. The MUFE HD mentioned in the post is notorious for it!

    NY mag did an interesting article about real life contouring: http://nymag.com/thecut/2014/06/why-red-carpet-makeup-looks-bad-in-real-life.html A wedding is mostly controlled but like you said you’ll have to stop people from taking direct flash pics of your face ;)

    • Meg Keene

      Random people will always take direct flash photos of your face. And they will NEVER be flattering.

      But yes, anything “illuminating” is probably going to have a direct flash flashback problem to some extent. If there are products there to reflect light, it’s going to… reflect light.

  • nikki

    On behalf of all gingers, I thank you all for your diligent work on this post!

  • Becca

    “Verdict: Disgusting.” I laughed!

    • Lauren

      Me, too. And my boyfriend looked over questioningly, saw bloglovin’ open to some makeup then turned away without asking. haha.

  • http://cafeaubride.blogspot.com/ Catherine

    How about some make up that doesn’t test on animals and isn’t chock full of toxic chemicals? I stumbled upon Alchemy Mineral Blends when planning our wedding in Boulder. The make up is all organic, totally natural, no animal testing whatsoever, and the girl that started the company, Bre Ortola, is a goddess. I had *never* found a make up I actually liked, that felt good, and that worked in my whole life- her make up changed my life. I felt like I had nothing on – literally, and the coverage is so good it creeps me out. After the wedding I ordered her powder (with built in brush on a stick thingy) from her website and have been using it ever since. Not to get all cheesy, but it’s brought me so much confidence. I don’t want to shrink or not be noticed because of my zits anymore. As someone who has never really worn make up (unless someone else did it for me), this changed my life! I HIGHLY recommend it. Oh and it has a little SPF so it’s great for everyday wear.

    • Meg Keene

      I will say, some of the chemicals in the drug store makeup brands in particular were… horrific. I’ve been using Bare Minerals for every day, and love it. Also love the lack of horrible chemicals.

    • genevathene

      Yeah, as someone with an autoimmune condition + sensitive skin, I definitely can’t use the above recommendations. I’ll check out Alchemy Mineral Blends, though! Thanks! My normal makeup (really, I just use the tinted moisturizer to even out tone and lightly cover acne scars) is made by a company called 100% Pure. They use fruit pigments for all of their makeup! And my skin has no issues with it whatsoever (which is shocking). But I’m looking for something with more coverage for the wedding…

      • KC

        Just a note that I have gotten rashes from natural fruit extract products, on the “just because it’s not a polysyllabic specific chemical doesn’t mean your skin won’t have an opinion on it” side.

        Otherwise, I definitely lean towards preferring things-found-in-nature to not… but I’d rather have a refined chemical that doesn’t make my skin or body unhappy over something natural but that my body finds problematic. I guess, just: if you have sensitive skin, test ahead of time no matter whether a product is “all natural” or not.

        • genevathene

          Oh definitely! I always avoid anything with tomatoes in it because I’ll almost always get a rash (just like I will if my skin touches the leaves of a tomato plant). Testing is important for sure!

          • KC

            Yeah. I had just been laboring under the delusion that if something was a natural product and it was deliberately included in a cosmetic, then it’d be “safe”… and no dice. :-) You live, you learn (and, in my case, fortunately we figured out what I was busily being allergic to and stopped it early enough that the hives went away in time for my sister’s wedding…).

            Fascinating on the tomato plant thing – do you also react to potato, eggplant, and peppers? (I react to strawberry leaves but not the fruit. Immune systems throw some weird, weird curveballs.)

  • Pingback: Best SPF and Weddings: Myth or Reality?, DJ Prices, DJ Reviews

  • laurasmash

    This post is fantastic! Thank you for doing this!

  • Grace

    For anyone interested in further reading on SPF (turns out there is two kinds, and only one of them causes flashback), here is a really great reddit post on it: http://www.reddit.com/r/MakeupAddiction/comments/2avfp7/rant_spreading_misinformation_about_spf_in_makeup/
    Also, as a super pale and oily skinned girl, I can definitely vouch for the Smashbox BB Cream (although for more than like, 4 hours, I definitely need a touch up powder or something – damn you oil slick face). Also the Revlon ColorStay for oily skin is my current go to foundation for daily wear

    • Meg Keene

      Though what we did learn is that you can get flashback even without SPF. And, mostly, that flashback isn’t a huge issue with pro photography.

      It’s a interesting article though! Again, I think the best thing to do is test… unless you’re someone who’s really into what is in products (which, maybe we all should be…)

  • KC

    I’m sad BareMinerals wasn’t included in the lineup, since I’m increasingly curious about them. But, can’t test Absolutely Everything out there – thanks for the range you did include!

    And another question which is a “can’t test everything” thing, but maybe you happen to know: is this problem aggravated by darker skin or lighter skin or equally an issue for everyone?

    • Meg Keene

      I think it’s an equal issue for everyone. It has to do with reflective properties in the makeup, so I can’t imagine skin color would make a real difference. It reflects before it hits your skin, essentially.

      You can test anything with a quick cell phone flash shot and a Sephora sample. That said, our REAL takeaway is, with bounced flash (which is what most pros use) it’s really not much of an issue period, though do check with your photographer.

      • KC

        I wish I could put a diagram in a comment box, as I’m having a hard time getting this to be words, but I’m guessing that out of all brides, the brides who are looking at buying and applying their own makeup are slightly less likely to have bounced-flash pro photographers (slightly more likely to be going with student photographers or “beginning” photographers with very basic equipment or crowdsourced photos or their cousin who takes photos sometimes) than those who will be paying for pro makeup, so I’d expect it to be a potential issue.

        Anyway, even if you’re getting your “nice photos” from a fantastic pro photographer like the kind who advertise on APW, it’s nice to not look like a ghost even in your uncle’s impromptu on-camera-flash random shots. :-) (or, say, in cell phone photos of non-wedding parties, or whatever) So maybe no HD powder…

        But yes, for one’s pro photos from Professional Photographers with full kit, probably not an issue at all. :-)

        • Meg Keene

          Ha! Good point. But only maybe. I did my own makeup and had very pro photos, and we see a LOT of weddings come through where both of those things are true. APW ladies are pretty big on spending where they care, and skipping the rest, so they don’t tend to fall into simple budget/ lotsa money camps. We’ve seen $100K weddings where they DIYed the flowers and $1K weddings where the $1K was all photos. So! You never know.

          But if you are crowd sourcing your photos, you should go with a REALLY safe option (like SPF moisturizer under your makeup) and then test it first.

          I really could have cared less how I looked in family photos because I… largely ignored them ;) (But we had a daytime wedding, so I both needed SPF and didn’t have to worry about flashback.) But if you’re having a indoor wedding at night and you do care, again, go really safe on flashback options.

          • http://www.devabydefinition.com/ Deva C.

            We did pro photos and I did my own makeup – my small town MUA options were limited. And my BFFs and the APW tutorials made it super easy and I looked AMAZING. Like me, but.. glowier.

      • Alyssa M

        Seriously curious about the skin color question, cause my face tends to look ghostlike in direct flash pictures even without makeup. So I’m not sure if I would even notice if I had flashback issues…

        • Meg Keene

          OH. As one super pale girl to another, you’ll notice. It’s a different thing, and it’s not pretty when it happens. That said, bounced flash yadda yadda.

          • Alyssa M

            Hmmm. Perhaps I should consider doing some tests then. I’m no photographer, but I feel like my outdoors at night reception may be hard to do without some direct flash. Was going to try out bare minerals, maybe I’ll try that smashbox bb cream too…

          • Meg Keene

            Check with your photographer. (Also a general note here, it’s important to make sure you’re hiring a photographer who’s used to the light conditions you’re having. Night outdoors is hard.) But they should be using off camera flash, NOT direct flash. (AKA, they have lighting.)

          • Maddie Eisenhart

            Seconding Meg on checking with your photographer. There are a few different ways to deal with outdoors at night receptions, including off-camera flash like Meg listed below, and sometimes not even using flash at all (if you have lots of string lights, for example.) But your photographer will know, and probably be able to show you examples of past weddings like yours.

    • ElisabethJoanne

      Heads-up if you’re buying BareMinerals: I recently spent an afternoon at a large mall with both a Sephora and a BareMinerals-only store. I think the prices were about 10% less at the dedicated store. I don’t know about their return policy for used products, though.

      • Alyssa M

        Thankyou for that info! Mall by my parents has a bare minerals store, but they’re four hours away and the closest sephora is only two hours away. Was wondering if it was worth it to venture that far.

        • ElisabethJoanne

          I got mascara+primer+concealer for $70, with sales tax pushing 10%. So, at an extra 200 miles of travel there and back, it’ll be a close call in terms of gas prices, mileage, etc.

          • Alyssa M

            I’ll just have to find a way to tie it in to a trip I’m already taking down there… And considering the only option that isn’t at least two hours away is Sally’s beauty supply, I’m going to be making a drive regardless.

      • Sarah McClelland

        Hmm… Might be making a return to Sephora in favor of the Bare minerals store next week… Did my trial with the bare minerals serum and it took like 3 drops and felt pretty fantastic.

  • Nell

    Has anyone tried MAC products? I had a really lovely free makeover there (no huge product push, and the woman who did it genuinely made my face look natural but slightly amplified). I’m just not sure how I’ll do on a super sweaty hot outdoor wedding day.

    • http://www.wrightremedy.blogspot.com/ Addie

      Well, I wear their concealer and Studio FIX line. Since I live in Miami Beach, every day is a super sweaty hot outdoor day. It does fine. I just toss a little MakeUp Forever Mist & Fix if it’s a real humid day for extra hold.

    • Meg Keene

      You know, hot and sweaty outdoors is sort of the opposite problem! I used makeup forever for my hot and sweaty outdoor day, and it’s the heavy-duty-est of the foundations we tried, and it did great. I suspect that cheaper thick foundations (or just poorly formulated ones) might be where you have problems.

  • ElisabethJoanne

    My experiences, maybe they’ll be helpful to someone:

    For my wedding, I think I used an older version of the Make Up Forever HD powder that reviewed so poorly here. What I have is about 6 years old and doesn’t match the product pictures online, except for the lid, so maybe it’s a different formula. We had an all-indoors wedding, and I didn’t have any make-up-related issues with our photos. In fact, I was amazed at how un-shiny my usually very oily skin looked in the photos, despite being unusually warm on our wedding day and never bothering to blot with rice paper. I’m a redhead, and my dress was white-white satin.

    In pre-wedding trials with the same products, I found that my make-up lasted much longer when I did not use moisturizer or benzoyl peroxide before applying primer.

    I used the foundation recommended by the Sephora consultant: Givenchy Photo Perfexion, which has SPF 20. Reading all this, it’s interesting to me that the consultant never asked about flash photo concerns. I’m guessing our region has fewer all-indoors weddings than most, and most American weddings are outside.

    • Jess

      Thanks for the tip on not using a moisturizer for longer lasting make-up! I have super oily skin and am trying to figure out how to get make-up to stick around.

  • Yet another Meg

    I just have to say that I bough MakeUp Forever for my wedding last year, and it was the best purchase I have ever made. And I say this as someone who’s daily routine normally involves nothing but some lip balm most days.

    • Jess

      I use MakeUp Forever as my weekend foundation – I love it. I don’t really wear make-up during the week, so I felt pretty justified. I’ve had my bottle for about a year and a half, so it’s not like I’m burning through it.

  • LK

    What if you use an SPF moisturizer with powder on top instead of foundation? Does that work the same way as SPF under foundation?

  • ediblesprysky

    Wow, I’d never even heard of this or thought to worry about it! That first fail picture convinced me though. Definitely do not want. I’m pale enough as it is. So thanks!

  • MTM

    I just wanted to second that Neutrogena Healthy Skin (even in powder) feels awful. True Match is my cheap go-to.

  • macaroni

    Ok, do the foundations that are typically used in airbrush makeup have SPF? Could I buy the Makeup For Ever or Smashbox and have her use that? (I should probably just email my makeup artist.) I’m getting married in (exactly!) 2 months and the makeup question is stressing. Me. Out. I LOVE makeup but day-to-day I’m a powder-mascara-eyebrow pencil-blush girl. When we did my trial it felt like I was about to go on stage. Everyone said it looked amazing (including my super honest MOH), but I want to look like me, you know?

  • artfulword

    I have no idea what i’m doing for my wedding make up so thank you for this!

  • Emily

    Thank you so much for this post. Getting married in just over two months and it’s definitely time to start experimenting! Not only did you assuage my fears about SPF makeup, but you also let me in on a little secret that will make the makeup experimentation phase of planning *much* less painful… drugstores/makeup stores accept returns of used makeup?!?!

    Seriously, this is a game changer. I’ve always assumed that once I took off the packaging, I had to keep it – meaning I’ve always gone for super cheap makeup. Thank you!!

  • August

    Hey, just wanted to clarify: HD make-up is called HD (or at least it was originally before all the consumer-marketed brands jumped on board and make HD a buzzword) because it’s formulated to work with HD television/film MOTION cameras— properly applied, it looks amazing on camera, just not in still photography!

    I feel like people vilify HD powders/foundations for not performing as advertised, when they actually are doing a great job at what they were designed for– they’re just not being used in the proper situation.

    I wasn’t at all surprised that HD powers gave you flashback; the goal of HD make-up is to soften the hyper-realistic image the camera captures (because we don’t like our movie stars with pores), and one of the best ways to ‘fool’ a motion camera is by manipulating light, in this case with light-deflecting properties.

    So don’t hate on the HD stuff! It’s just doing its job :)