Why DIY Wedding Flowers are Different with Bloominous

For lazy girls who are big on style and short on time

by Maddie Eisenhart, Chief Revenue Officer

One of the mistakes I made while planning my own wedding was attempting to do my own wedding flowers. I had no idea how to take care of my flowers, no clue what kind of prep work went into it (you keep flowers alive for two whole days? Trim the stems? What?), and as a result, all of my $300 worth of ranunculus (which to my dismay, is not an equally sized, but cheaper peony) died. That’s right. They died. On the morning of my wedding, my stepmother frantically ran around to every grocery store and Costco-equivalent, buying up all the roses she could find to put together seven bouquets for my bridesmaids and me. Lesson learned: DIY flowers are not for #lazygirls who can’t (cough, can’t be bothered with) reading directions.

Could I have just bought flowers for my wedding? Yup. The thing is, I didn’t want someone else’s vision for my wedding flowers. I wanted mine. And I couldn’t have afforded professional help anyway. I just wanted it to be… easier. Enter: Bloominous, the online flower boutique of your Lazy Girl pie-in-the-sky floral dreams. Unlike most online flower shops, Bloominous has done a lot of the heavy lifting for you. So if you want to do your own flowers, and fall somewhere on the “crafty, but not that crafty” spectrum, Bloominous is probably the answer you’ve been looking for.

1. The Paradox of Choice

I meant it when I said Bloominous is for #lazygirls. But maybe I should have added that Bloominous is for #lazygirls with taste. Have you ever tried to buy flowers for someone you love, only to go one of those big box floral websites, and everything feels a little… 1995? Bloominous is the opposite of that. Instead of giving you a ton of options for DIY flowers and dated pre-made arrangements, the folks at Bloominous have scoured Pinterest and picked out a selection of truly beautiful floral combinations. (My personal favorite is the Bohemian Desert collection. So much color!) They give you everything you need to put it together (including ribbon, vases, pins, and tape), and they even prep the stems for you so that when the flowers arrive, all you have to do is put them together.

2. But with options!

I like to have my cake and eat it too. I appreciate that Bloominous has put together modern, gorgeous arrangements, but I also want to be able to do things my way. Which is why I was thrilled when Bloominous told me that they are opening up a brand new online flower mart called the Farmer’s Market, which features seasonal flowers that complement their existing collections. The Farmer’s Market just launched this week (today, actually! And you get the official APW scoop), so they’ll be adding more farms and seasonal flowers as they continue to build this feature. So let’s say you love the Bohemian Desert collection offered on Bloominous, but succulents aren’t going to go with your Nantucket beach wedding. Order a box of peonies and garden roses from their flower mart and substitute them right in. Unlike a lot of other flower websites, Bloominous lets you order smaller quantities of flowers. So grab a handful of your favorites and make a Bloominous collection all your own.

3. So Easy, Even I Could Do It

Bloominous makes it dead easy to make beautiful and modern bouquets, centerpieces and boutonnieres, even if you’re flower-dumb like me. They send you all the materials you need to replicate their arrangements, with STEP-BY-STEP GUIDES Y’ALL. Assembly takes only ten to twenty minutes per piece. Plus, when I asked Bloominous about keeping flowers alive, they told me they send flower care products, in addition to all the accessories, and design tips included with your order. And if you’re worried you might screw it up, despite all that help, you can order a trial kit from Bloominous. Right now they are offering 30% off plus free shipping on all trial kits when you use the code TRIAL30 (normally priced at $100, but on sale for $70 for a limited time.)

4. The Price is Right

There are lots of ways to do DIY flowers affordably. But if you live or are getting married somewhere that doesn’t have access to a flower market, it’s pretty impossible to do the kind of floral arrangements Bloominous offers at the prices they offer them. Bloominous bouquets run from $25–$80 (including prepped flowers, ribbon, tape, pins, and instructions) and centerpieces are between $40 and $70 each. Basically, Bloominous is the Ikea of wedding flowers: good design, affordably priced, some assembly required. (Though thankfully, no tiny L-shaped wrench to lose.)

Here at APW, we’re big fans of the semi-DIY. We like pretty things, but it’s been our longtime philosophy that no pretty thing is worth hours of turmoil and tears to put together. (Especially when it comes to weddings, where those things are multiplied by how many tables you have at your reception.) Bloominous is the perfect Lazy Girl solution for people who like the idea of DIY, but not the effort and for people who like the look of professional flowers, but not the cost. Or as I like to call her: me.

Coming up soon: Bloominous is thinking about letting us play with some of their arrangements, to see if their service can survive my black thumb. Stay tuned!

Maddie Eisenhart

Maddie is APW’s Chief Revenue Officer. She’s been writing stories about boys, crushes, and relationships since she was old enough to form shapes into words, but received her formal training (and a BS) from NYU in Entertainment and Mass Media in 2008. She now spends a significant amount of time thinking about trends on the internet and whether flower crowns will be out next year. A Maine native, Maddie currently lives on a pony farm in the Bay Area with her husband, Michael and their mastiff puppy. Current hair color: Purple(ish).

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  • addie

    yesyesyes! this is exactly the thing i’ve been looking for. i’m crafty but definitely not martha stewart status yet. can’t wait for the follow-up post!

    • If you have anything specific you’d like to learn about Bloominous or just questions about DIY florals in general, please let us know! http://bloominous.com/blogs/news

      • Katie

        Are you going to have more collections soon? Or collections that are “use your own container”? I love the concept but your current designs don’t work for me — we are using a mix of antique mason jars, milk glass and mirror-finish containers.

        • Yes, Katie! We will have more collections soon. Planning for three more by end of the year, but I don’t have the exact dates yet. Collections to come: Purple collection–think downton abbey classic and vintage, Orange and blue collection–think summer breeze and citrus, and white collection.

  • emilyg25

    Dammit, where was this last year? I found the online flower options too overwhelming, so we ended up hiring a florist, but I would have bought pretty much the entire Desert Blooms collection!

    • You still can! Dinner centerpiece ;) Anyway, thank you for the kind words! xo

  • Kelsey

    OMG- I was doing a dry run from the flower mart this week and now I am so inspired!!

  • Lawyerette510

    They have a flower crown! I love that it’s an option for only $40 as they are intimidating to DIY from scratch and expensive from florists, etsy sellers, etc

    • Lauren from NH

      Ah where?!

      • Lawyerette510

        Under the Bohemian collection

        • Lauren from NH

          Ooooh! Beautiful!

    • Thank you! The flower crown was one of my fav projects too! We will have a blog post on how to DIY your own crown using other flowers soon. Be sure to check back in :) http://bloominous.com/blogs/news

  • Jules

    The IKEA of flowers = love it.

  • LNC

    Ohwowohwow! I think I’m going to cry from happiness! Those flowers are almost exactly what I wanted and couldn’t figure out how to do with fifty flowers!

    • I’m so happy to hear that! Let me know if you have any questions :) I’m here to help along with the whole Bloominous team!

  • tripthelight

    LOVE this! I have been thinking about DIYing my flowers and the Vintage Cottage collection is just what I’ve been picturing. Just wish their language wasn’t so gendered. (Simply “boutonnieres” instead of “groom boutonnieres”)

    • tripthelight

      OH MY GOSH they come with the vases! This is amazing.

      • Meg Keene

        I love that you were like “Lets ungender the language OH WAIT VASES TOO. Wait. What was I saying?” Because, girl, I feel you.

        • tripthelight

          Ha :) I’m glad you get it.

    • You know what? Good point! Next time we do our web update, I’m bringing that up with the copywriter! Thanks for the tip ;) and hope you move forward with our Vintage Cottage!

  • lindsay

    This is brilliant! I hope they develop more kits, styles, color variation (Let’s say you wanted Party Pop but with yellow roses for example)

    • Lily

      agreed – love the concept and price but the styles aren’t quite right for me

    • Thank you, lindsay! We are definitely planning to put out more collections. We’re hoping for 3 more by end of the year. They will trickle out throughout the next few months :)

  • sara g

    I love this! We are still DIYing our flowers since we have oodles of farmer’s markets and grocery stores with great flower selections, BUT, this site is great for inspiration. And I might get that floral crown…

  • ktan

    Perfect, thank you! I have long imagined that we would have DIT flowers, but I’m realizing that I’m a little more #lazygirl about wedding planning than I thought I would be. This looks like a great compromise, can’t wait to share this with my fiance!

    • So glad to hear you’re interested! Let me know if you have any questions! Happy planning :)

  • Danielle

    Love the idea, but def. out of my price range. Beautiful, though. Love the Bohemian Desert collection!

    • Danielle, shopping in our Farmer’s Market might be a good choice for you since you can pick the blooms in your budget :) We’re looking to do some tutorials on DIY arrangement 101, so you can create your own bouquet or centerpieces by using our general template and tips–coming soon!

      • Katie

        Um, right now I’m only seeing roses and one other flower in the Farmer’s Market, which I can get at costco. What am I missing?

        • We will be putting up more flowers as we grow. This is the initial launch that will only get bigger. Thanks for your patience, and hopefully we’ll have something you’re looking for soon!

  • A

    Can anyone see if they say where they ship to? Is it US only? It would really help if that was written somewhere, rather than hunting through the order form to see if Canada is listed…

    • Sorry, A! Unfortunately, we’re only shipping in the US nationwide. But we’re looking to expand to Canada in the near future!

  • Jade

    Another option for semi-DIY bouquets is to go to Whole Foods and ask the floral department to put them together. You have to provide the ribbon/thing to tie it with but they did it for us for the cost of the flowers!

    • Cee

      My Whole Foods florist even gave us the ribbon! The flowers were dreamy and we got gorgeous centerpieces for $36 each, bouquets for $80. I would never do anything else.

  • T

    I love the Bohemian Desert collection! Are any bridesmaid bouquets coming out for this collection? Otherwise I’m thinking of getting a centerpiece and dividing it up for their bouquets. Are trial kits just as likely to arrive on time if I only need these for the wedding?

  • Shauna

    I see that Bloominous isn’t shipping to Canada yet. Does anybody have a suggestion for a similar company that does?

  • I feel privileged to have loads of such flowers. They look amazing. I’m dying to share this with my fiance as soon as possible. Keep up the good work!

  • I love the idea of DIY floral and would love to have at my wedding. They are just amazing!

  • Alyssa

    I used Bloominous to supply my wedding bouquet and boutonnieres (Desert Bloom collection)- can’t say enough how wonderful the service is! I asked for a slight alteration, and they were extremely accommodating and helpful. My flowers arrived on time and in perfect condition. I loved being able to have control over what the final product looked like, while also having the guidance of the how-to instruction booklet. I was so happy with my bouquet – it brought so much color and character to my wedding. Thank you, Bloominous!!

  • Kimmy

    Where do I begin with Bloominous? How about: I FRICKIN LOVE THEM! Before I go on, I may be a bit biased. I’m kind of a DIY freak. I especially like making my own bags and wind chimes. I guess with that in mind, you can understand why I just loved the Bloominous concept of putting together your own flowers. I already intended to do them on my own, but doing it through them made it a thousand times easier. I didn’t know where to start and I searched for inspiration for several days several websites came across their vintage cottage collection. It was just what I wanted. Very clean and simple. The best part was I didn’t have to go searching through my usual craft stores for tools or supplies because everything came included. I just thought that in particular was amazing. My wedding was pretty small so I didn’t order much from them. Still, my husband and I had a great time putting them together. If you’re a crafty down-to-earth girl like me looking for something unique, I would definitely recommend Bloominous.

  • Rachel

    I’m a botanist and I must say I’m very impressed with the work Bloominous does. I got married late August and their Eco Chic collection really complemented my beach wedding (the greens of the bouquets just went so well with all the sand and the white lanterns we hung up). Anyway, you’re short on time (probably more wedding research/planning to do – I’ve been there), so I’ll give you 5 simple reasons why I chose Bloominous so you can get on your way.

    1- THEY SELL QUALITY PRODUCTS – What you see is really what you get. I even called them to inquire about their operations and their plants really are cut-to-order (aka your flowers are still happily attached to the ground when you make your order, not resting in cool storage somewhere).

    2- I SAVED MONEY – I did my research, and all the florists I count find in the DC area were out of my budget. Bloominous was an affordable alternative.

    3- GREAT CUSTOMER SERVICE – I won’t lie, being a botanist, I can get a bit nit-picky when it comes to plants. When I contacted them, they were completely open with me and answered all of my questions. It helps to have someone on the other end of the phone who is patient enough to help a confused and stressed soon-to-be bride.

    4- EASY ASSEMBLY – The flowers were organized and prepped when they were delivered, and came with very clear instructions. No extra hassle if you’re looking to avoid it. It’s easier to do than you might think.

    5- I HAD FUN – I called over some friends when the flowers arrived, and we made an afternoon of it. I got to put in my own creativity and handle plants directly, but in a non-work kind of way. The fact that they looked good when we were done put the cherry on top of the experience.

    Hope this helps and good luck!