reclaiming wife

Posts Tagged ‘Cynical Exploitation’

APW Book: The Pages

I haven't talked much about the process of writing the APW Book since I finished it in early June, and I wanted to catch you up. This summer has been a slow back and forth of edits between me, my editor, and the proofreaders. When I finished the book, I was borderline terrified of the editorial process. First off, I'd found writing the book to be relatively painless, so I figured the other shoe had to drop sooner or later. And secondly, I generally operate in an industry where everything I write is viewed as "problematic," so I figured it would be just the same with book writing. Let me explain...

As much as the wedding industry and I are not buddy-buddy, I still operate generally within the wedding industry. I've built a little bubble of safe space here at APW, but I still know that by saying over and over that you don't have to buy All The Things, I'm not necessarily making friends. There is a whole industry perpetuating upon you buying All The Things, and who am I to f*ck up that system? Every so often, the wedding industry decides to try to make a friend of me, asks me to do something that seems reasonable... and then inevitable mayhem ensues. Because it quickly becomes clear that my message is not, in fact, the traditional message of, "You really should be sad that you cannot afford All The Things, so here is a plan for you to beg, borrow, or steal cheap replicas of The Things, which will still make you feel terrible because you know that All The Things is the standard. But hey! It's better than nothing." Instead my message is, "You don't need All The Things in the first damn place. Why don't you have just The Things you actually care about? Or  you can have none of The Things if you don't care about any of them! Just be happy." Because apparently you can't sell happiness, so people get very uncomfortable.

So, it was with this re-occurring experience that I went into receiving edits on the book, and I was trepidatious. When I got my first round of edits back in July, I saw a little note from my editor next to my section on "Calling Off Your Wedding," and I started hyperventilating. They were going to make me cut it, I was sure, because if you call off your wedding, you won't buy All The Things. But then I read the note and it said, "Great! Maybe we should put this section in a box to highlight it?" And I realized A) That the wedding industry was crazy, and I had post-traumatic stress, and B) I had the best editors in the world. Perseus Books my friends, the largest independent publisher in the US, is full of talented and delightful people who do not care about you purchasing All The Things.

So after my initial fears proved unfounded, the summer's edits went along swimmingly well. And then suddenly it was September, and I was in Istanbul, and I was receiving the full inside page layouts. It was no longer a manuscript; it was a book. I got the file, and we had to run around Istanbul, in between a baklava outing and the airport, and find a copy center to print the book. At first there was the normal copy center wait, and I sighed to David, "Copy centers... the same the world over." At which point someone appeared with some tea for each of us while we were waiting, and I drank my words. Never has Kinkos offered me tea with sugar. Then the one man who spoke any English at all was ready to help us. After some gesturing and pointing, we had it worked out, and he cheerfully said, "A4 paper?" and we both sort of stammered and blushed and said, "8.5 X 11? American paper?" You've never seen such confused looks. Why is it that we do everything differently than the rest of the world, but in seemingly arbitrary ways? "Right. Well. A4 paper is fine."

And then we were off to the airport, where I got to look at my book as a book for the very first time. I couldn't remember what the heck I'd written in it, but half way through the intro I turned to David delighted and said, "This author is funny, and seems so nice. Do you think she'd be friends with me?" He seemed to think she would.

Soon I'll have book galleys in hand, and we'll be ready to do this thing. Stay tuned, as I plan a small (self-financed... that's the way the world works now) book tour, and we get ready to buy the book* all at once in December. Because if you're not planning a wedding, you always have gifts to give, right? And besides, the book might or might not be dedicated to you. I couldn't possibly say.

* Funny. Customers who bought my book also bought Caitlin Moran's How To Be A Woman. Always a sign you're doing something right. More details on that book club coming later this week.

On Wedding Friendors

This morning, Carrie talked about Friendors, and discovering that her friends were, in fact, capable of awesomeness, even if they were not indie graphic designer composer wedding dress designers. So I had to share this bit of amazingness from reader Jamie, that I found when going through wedding budgets you guys sent in:

I went to a bridal fair and shmarmy wedding planner guy asked "Can you REALLY trust your friends?"

And I said, "Uh, yes, that's why they're my friends."

Fin.

On the most basic level, my problem with mass media wedding marketing tends to be this: it's selling you fear. Instead of us all taking this wedding formula - I'll start with the basics (partner, vows, officiant, family, clothes) and then add on the things that I'm into (pick from: food, photography, cake, flowers, guests, music, attendants, etc) we all get told "OH MY GOD YOU HAVE TO HAVE EVERYTHING OR YOU WON'T BE GOOD ENOUGH AND YOUR WEDDING WON'T BE GOOD ENOUGH AND PEOPLE WILL HATE IT AND YOUR MARRIAGE WILL SUCK" Lovely.

So, along those lines, I had to share this bit of (actually pretty hilarious) wedding marketing that reader Amber passed along:

Imagine that you have just crossed over into the twilight zone; you’re standing in the middle of a big blank white sheet of paper. You need to tell everyone something exceedingly special about your upcoming event…but when you go to shout it out to the world…nothing appears but the echo of bland and colorless…nobody listens… they forget to save the date… and worse, they don’t show up for your special day. Yikeeeeeesss…
Continue reading Cynical Wedding Marketing: The Paper Edition

So. According to the endless bridal publicity emails that I find myself a victim of today is Matrimony Monday. Apparently Matrimony Monday is to weddings what Cyber Monday is to Christmas shopping (eye roll). Since, allegedly, 40% of proposals in the United States happen over Christmas/ New Years (I'm not going to say Hanukkah, because Come The H*ll On) today is the day that all of the newly engaged hop on the interwebs to plan their weddings.

So! Newly engaged among us? Yes? Any takers? Hello and welcome. Please come right in and show yourselves around (if you haven't been hanging around just a little bit already). I know this still looks a bit like my personal wedding blog, but it's really not anymore. You can read about our sassy, joyful, totally imperfect wedding over here, but really you need to introduce yourselves to the wedding graduates, a group of sassy wise ladies with their best wedding advice. Then there are the real weddings, the endless discussing of the always mock-worthy wedding industry, and Team Practical - the amazing group of women (and a few men) who read this blog. And finally, there is the real meat of the thing: the ongoing discussion about how we're each shaping modern feminist marriages.
Continue reading Matrimony Monday (Where Oddly We’re Supposed To Talk Only Of Weddings, Not Of Marriage)

Speechless.

Um. I'm not even sure if I should file this under "f*cked up things about weddings,' or 'reclaiming wife' or 'this is why we still need feminism' or f*cking WHAT. But click through, won't you? Seriously.And this wasn't even in a wedding magazine. There I was paging through a women's magazine, and I literally froze, jaw open. Whhhaaaaaaaa? Really?

Apparently yes. Really.

If you get angry at how totally screwed you feel (rock, hard-place, hard-place, rock) when planning a wedding as in intelligent woman, then people call you the-word-I-won't-even-say-here-because-it's-so-un-feminist. So it's time for a new word:

Engragment - The feeling of rage that so often sweeps over you when trying to plan a wedding within the bounds of reason, while staying true to yourself.

Possible uses:
Honey, I just called that super hip, low-key venue that we saw on the blogs. You know the one's all the budget/DIY couples were using? Yeah. It costs $7K for a Saturday afternoon, and that doesn't include tables, chairs, plates, or the security guard and the venue DOC that we have to hire. I feel so engraged I could rip out my hair.

Oh. That's nice. This wedding magazine said this bride was super-budget-conscious, but the wedding is at that $7K venue, she's wearing two designer dresses, and the photographer is that one who's prices start at $10K. This is BUDGET??? This cr*p makes me engraged!
Continue reading If You’re Not Engraged, You’re Not Paying Attention