Big Juicy Events
Why do you want to work with APW Couples?
One of my favorite things about weddings is that when you say the word “Wedding” to a hundred different people, a hundred different interpretations come to mind. I am a fan of APW because it reflects my idea that each couple has a unique vision of their day and that they should get what they want. I am deeply committed to the idea that a wedding is meant to be a joyful celebration. When stress is running particularly high, I stop everything and remind my couples that no matter what else happens, at the end of their wedding day, they will be married to their best friend in the world, and that is what it really is about. APW reflects the balance of joyful individuality, healthy sense of humor, reverence for the significance of commitment, and the love of a great party!
Describe your artistic approach to weddings?
The couples that contact me are resourceful, creative folks who want their personal stamp and input and handiwork included. But, they are also people with busy lives and jobs and responsibilities. I see my role as a partnership—I provide the organization and guidance and resources of a pro and give my clients the space to express themselves. Early on in working together, I focus on developing a common vocabulary by asking a lot of questions and looking at lots of images. People get stuck worrying about getting it “right”. Each choice seems super significant and overwhelming. But, really, there is no such thing as “right”. You trust your gut and pick what speaks to you and then you move on to the next decision! I advise couples to choose their media intake very carefully. Find the stuff that inspires, stay away from that which causes stress— especially anything will tell you that your wedding HAS to have anything in particular. The only must is the love!
What are your non-work-related hobbies?
Nothing makes me happier than hanging out at home in Brooklyn with my husband and our dog. One awesome thing about what I
do, is being constantly reminded about the beauty and the meaning of marriage. When we see each other at the end of our separate workdays, I am so glad to see him, so glad we chose each other!
What’s your favorite book?
The Old Man and The Sea, Hemmingway. 120 pages, not one wasted word.
What’s your favorite movie?
Woody Allen’s Manhattan. It is such a love letter to New York City. Sometimes its good to be reminded of how much I love my
If you could have a one minute dance party at your desk, what song would you pick?
I LOVE this question! I love my dance breaks-keeps the creativity flowing and reminds me that what I do is all about celebrating!
“Emotional Rescue” by The Rolling Stones. Its groovy, sexy, fantastic! I physically can’t stop myself from getting out of my seat
and getting down when I hear it!