Up Up Creative
Why do you want to work with APW Couples?
Waaaaay back in 2011, I did this crazy experiment where I had people (mostly from right here on APW) name their price for their wedding invitations. For one month. It was insane and beautiful and bad and good and wonderful and idealistic and silly and fun and most of all, it taught me a TON about what you guys want from me and how I can best provide it.
The number one lesson I learned was that I do two things well: I’m a designer and I’m also a printer. The number two lesson was that some people want to pay me to be a designer, and some people want to pay me to be a printer, but not everyone wants me to be both.
And the thing is, I believe in creativity. I believe that the cool thing that happens between you and me is that we create something together. It doesn’t matter to me if I’m the designer or the printer, I just like to work with awesome people who want to create cool, meaningful, personal stuff.
So I split my business into two parts: there’s Up Up Creative, the design studio (which now offers PRINTABLE designs), and there’s Aper + Pink, the short-run, indie-powered, kick-ass print shop catering to DIYers who don’t want to do quite ALL of it themselves. Maybe I could coin the term “do it mostly yourself.”
So the question is, why do I want to work with APWers? Partly because it’s YOU guys who helped me figure out all this stuff, and YOU guys who inspired me to think outside the box a little bit and figure out a way to unify my purpose but split my purpose. That and the fact that APW didn’t exist when I got married, but I am a thousand percent positive that I’d have been a vocal, loyal member of the APW tribe if it had been here.
Describe your artistic approach to weddings?
Basically, my goal is to make my customers and clients happy by providing them just the thing they always wanted or saying just the thing they wish they could say. Also, I really like to make my clients’ lives easier. They’ll confirm this (you can find testimonials on my website as well as on major wedding sites like theknot.com and wedding wire). One bride I once worked with said that working with me was like working with her best friend, but without the drama. I totally love that.
I practice what I call resentment-free pricing. That means that my prices and fees are set so that I don’t end up resenting you and you don’t end up resenting me. I don’t feel like I’m doing too much work for too little money and you don’t feel like you’re getting ripped off simply because you have the audacity to be getting married. It’s a totally win-win situation.
What are your non-work-related hobbies?
I’m a creative junkie – I like to make make make make things – so most of my hobbies are make-related. I’m learning to do calligraphy right now, and it has become something of an obsession. I’ve also got two little kids so I do a lot of lego-building-hair-salon-pretending-star-wars-watching-teacher-playing in my non-work life.
What’s your favorite movie?
I seem to be the kind of person who doesn’t play favorites because man-oh-man are these “what’s your favorite” questions impossible for me. My favorite film to teach might be Silence of the Lambs because it’s chock-full of awesome film-editing awesomeness. My favorite kids’ movie is probably Toy Story. Or Up. My favorite of the Oceans movies is Ocean’s Twelve (I know – not the popular choice). My favorite Tarantino movie is probably Reservoir Dogs. But my just-favorite-favorite? I have no clue.