Winston & Main Will DIY So You Don’t Have To

Southern California, rejoice.

Winston & Main DTLA Wedding Design

I often wish that I could get Tabitha Johnson of Winston & Main to just show up wherever I am and make things more awesome. Unfortunately she lives in LA, and I have no parties to plan. If her name sounds familiar, it might be because you’ve seen it plastered all over your favorite DIY projects on APW (that DIY neon sign didn’t just make its self). Or maybe you recognize her from that time she used to be the key costumer on Parks and Rec. But it doesn’t matter how you know Tabitha, because the important part comes next: Tabitha just launched her very own wedding design business called Winston & Main and now you can actually hire Tabitha for your own wedding for full wedding design, or just crafts on demand. Which, launch the confetti cannons, LA. Because for some folks, the best wedding money spent is in outsourcing the “Y” part of DIY to someone who does this for a living.

Winston & Main Wedding Design

But let’s back up, because Tabitha has actually been around these parts for a long, long time:

I first discovered APW a million years ago, or in 2008, when I was planning my own first wedding. (Boom. Got that out of the way.) I was new to wedding blogs and planning a same-sex wedding, and was thrilled to find such a smart, diverse, stylish, and inclusive bunch of people on the interwebs. Especially at a time when there were very, very few same-sex weddings in wedding blog world (literally, I could count them all on one hand).

I had a real conviction that the people you choose to surround yourself with on your wedding day (and in the months leading up to that day) really matter. I wanted to be surrounded by creative, supportive, flexible, happy, and relaxed people on our wedding day, and now as a wedding vendor myself, I try to surround my clients with those very same qualities. I am not a wedding factory—I approach every wedding as both an artist and a storyteller. My goal is to design and create a whole world around the love you’re celebrating. Not what the blogs are celebrating. So I will never try to sell you on expensive flowers you hate or some “must-have” favor or piece of decor you don’t really care about. That wouldn’t be authentic to you and your story, and your unique story is what fascinates me!

Winston & Main DTLA Wedding Designer and StylistWinston & Main DTLA Wedding Designer and Stylist

Having worked with Tabitha over and over again, what I’ve learned is that girlfriend can take any idea and make it a knockout. She is particularly skilled at taking half-formed concepts and executing them in ways that are a thousand times cooler than what you’d even imagined. Which might come from the fact that Tabitha has been at this game for a while now, she was just making TV shows awesome instead of weddings:

I design modern weddings and parties full of bold colors, handcrafted decor, and amazing flowers. I love to mix up color and texture with simple natural materials for cheery, yet sophisticated modern design. I have over a decade of experience as a professional designer and stylist for film and television. Burt Macklin’s FBI jacket on Parks and Recreation? I made that with my own two hands and some yellow tape. Visual storytelling is my jam and I have loads of experience and the skill set to create high impact pieces that will scream you, and be memorable as hell.

Together, we can toss perfect round bouquets and sky-high centerpieces right out the window along with any traditions that don’t resonate with you. I can also tell you what your guests (and the camera) will likely overlook (save your $$; save your tears) and I have a unique understanding of what will photograph well. (Yep, stuff looks different on camera. Sometimes waaaay different.) My goal for your wedding is to have everything look beautiful, feel comfortable and personal, and still look amazing fifty years from now when you’re looking back at your wedding photos.

Winston & Main DTLA Wedding Design

But Tabitha isn’t all about the pretty. She gets that wedding design isn’t something everyone can afford, or even wants, so she’s made it a point to be clear about that with her business philosophy:

I will give you my 110 percent to create meaningful details and surround you with your own particular brand of magic on your wedding day. I will bleed glitter for you (if that’s what you want). I will make your wedding look absolutely amazing, BUT I can’t stress enough my belief that your wedding will be absolutely amazing without me too. Or any of the other fantastically talented and amazing vendors you’ve decided to hire for that matter. I know, way to sell myself, but I truly believe weddings are a special type of magic. You bring the magic. I’ll bring the glitter. And much more.

Winston & Main Wedding Design

So how does wedding design work? Well, it starts with figuring out what you want. Do you just need some help with a few DIY projects? Or were you hoping to throw your hands in the air on decor and let someone else do the thinking for you? In any case, Winston & Main offers everything from full-scale event design, to flower design and styling, all the way down to à la craft options. Here’s how the pricing breakdown works:

Event Design: You’re looking for a party FULL of cheery modern decor, designed and created just for you.

  • Includes a meeting to discuss your design ideas, followed by custom concepts, themes, palettes, etc., to get the vision to come alive!
  • Finished handcrafted details could be table numbers, centerpieces, escort cards, ceremony/photobooth backdrops, aisle decor, and favors.
  • Fee starts at $3500 and is based on the scope of your event, then each piece of custom decor is individually crafted and priced.

Styling: You’ve done all the DIY, now let Tabitha layer together the details to create a cohesive party full of heart and style. Includes:

  • Finding rentals or procuring other decor objects before the event.
  • Tabitha at your wedding with bells on (and over a decade of styling experience) to make sure all of your purchases and crafty creations look beautiful in person (and in pictures too, because, well that’s just what she does).
  • Styling fee starts at $2000 and is based on the scope of your event, then any additional props are individually priced.

Flowers: Wild and whimsical arrangements with serious sparkle are Tabitha’s specialty.

  • Winston & Main arrangements are bright, bold, and filled with unique flowers and greenery (and sometimes a little gold leaf) to complement and complete your party design.
  • A wedding full of flowers for a hundred people usually starts around $4000, and an elopement starts around $300, but custom quotes are flexible.

À la craft: Maybe you just need one amazing custom piece of decor?

  • Ceremony backdrops, greenery installations, hand-painted signs, ribbon wands, and hundreds of silk-screened flags are just a few of the custom crafts Tabitha has created especially for her clients.
  • Custom pricing usually starts at $150.

And because Tabitha loves you guys, Winston & Main is offering new APW clients $200 off of 2015 bookings (for all services except à la craft), plus one awesome (non wedding) flower arrangement at some point during your engagement—to brighten your home or office, or give away to whomever you choose. Freebies and talent: that’s an unbeatable combo.

Winston & Main Wedding Design

There’s a reason APW keeps going back to hiring Tabitha project after project: She’s damn good. She’ll work with you at whatever level of service you want, is wonderful to collaborate with, and will gladly DIY so you don’t have to. In short, Winston & Main is on the APW A++++ list (or she would be, if one existed). And now she can be on yours too.

Winston & Main is offering $200* and a free (non-wedding) flower arrangement for APW bookings in 2015. Contact tabitha for a custom quote today!

*Discount applied to all services except à la craft.

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