Bridesmaid Dress Shopping so Easy You Can Do It from Your Phone

It's 2016 and Joielle is changing the bridesmaid dress game

Bridal party group photo on beach

Longtime readers know how we feel about Joielle at this point (aka: we totally love them)—but in case the name is new to you, they’re the best #lazygirl approved way to bridesmaid dress shop. And now it’s even easier to do it from your phone.

For some absurd reason, shopping for bridesmaid’s dresses everyone will actually like remains of the most tedious aspects of wedding planning, because… well, nobody is sure why—some mixture of obscured prices, having to visit stores hours away, unflattering cuts, and the impossible feat of getting everything the exact same shade. Now enter Joielle: you get top-notch customer service, transparency, and consistently gorgeous dresses with the experience, and we won’t be surprised if you love the team so much you end up telling your granddaughter to check them out (because they’ll totally still be around).

Bridesmaids in lavender dresses with bride

It’s understandable if buying a bunch of bridesmaids dresses online makes you a little nervous, but it’s important to realize that buying from Joielle is intentionally as easy as possible, because the bottom line is they want you and your crew to be as thrilled. They even recently made their site mobile friendly, so you can browse for dresses while waiting in line for your morning coffee (or green tea).

In the interest of being transparent (meaning you get the best customer service you can), the shop has laid out exactly what you need to know—and you can read it before you ever look at a dress. Our favorite tidbit? When you want matching bridesmaids dresses, they hold the production until everyone gets an order in—that way your dresses can be made from the same fabric dye lot! Smart, right? Bonus: bridal parties of four or more get a 10% discount on their gowns.

Still have questions? Joielle is incredibly responsive, and their customers love it. As they told us:

Even though we are online only, our customers feel like they are being taken care of by a person and appreciate our friendly and prompt demeanor. Many customers have told us that they have been frustrated by other places by non-responsive service or not being kept in the loop when something happened to their order

Bridesmaids in pink dresses and bridal party on beachBridesmaids wearing teal bridesmaids dresses by DessyBridal party standing in front of wedding site

Did we mention Joielle’s affordability factor? Most of their gowns are $150–300. As customer Courtney put it:

I fell in love with a Dessy bridesmaid dress pretty early on in my wedding planning process, but all of the typical bridal stores were charging over $300 for them. I just couldn’t ask my friends and family to spend that much, so I searched and searched, hoping to find something else that I loved just as much. I never did find anything in just the right style and color to beat out that original Dessy dress, but fortunately, I DID find Joielle. They had the Dessy style I was looking for and, with the 10% discount for more than four bridesmaids, the dress was more than $100 cheaper than in other stores.

Even better: their online ordering system made coordinating all of my out-of-town bridesmaids a total breeze. I had a lot of bridesmaids and more than half of them live out of state, so getting everyone together to get measured, to pay deposits, to get alterations, etc., would have been a nightmare at a traditional store where they make you do everything in person and all in one place. But the staff at Joielle were unbelievably helpful—they coordinated my whole order, helped my bridesmaids figure out exactly what size they would need, and shipped the dresses directly to their doors with plenty of time to get alterations done at places that were local to them.

Bridal party in lavender wedding dresses and holding flowers

The best way to get to know more about Joielle is to turn to the source itself: the site is filled with real weddings (so you can see how those dresses really fall), and you can score deep deals on in-stock dresses. With plenty of dresses available (including the new Spring 2016 line that’s stellar) for less than 0, flower girl gowns, and samples you can try before you buy, the real question is why aren’t you there already?

Are you in love? Let’s make it even sweeter: use code APWSITE10 for 10% off site-wide and  Joielle has upped the usual 10% bridal party discount to 15%. FYI, Both deals expire on February 29, 2016, so get shopping!

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