Describe your business in 1-3 short sentences.
I'm not interested in photographing some idealized version of your love. For me, it is so much more important to create something honest, something with raw edges and all the feels. I'm interested in the in between, the little bit messy, and perhaps the unexpected. I hope you are more interested in authentic images of your love story than some watered down and homogenized robot poses from the rest of the wedding industrial complex.
Why do you want to work with APW Couples?
Because you are all about the love, and less about the details. Because you love wholly and honestly and value healthy relationships where partners support each other and their dreams. Because you are big hearted and open minded and willfully stray from the pack to do your own thing because it's what you want and not what the masses said your wedding is supposed to look like. Because you are more about the marriage than the wedding. Because you trust me to document you in an honest way.
Describe your artistic approach to weddings?
I want to make photographs that prove the very existence of a love story. Photos that become artifacts and heirlooms, that get found in the future by someone whose breath gets taken away by the heavy and palpable love in them. Photos of people's shoes rarely do this. Intimate, quiet moments, the wind catching loose hair, nervous glances, and raucous laughter usually do the trick. I make those images instead. For most of the day I'm hands off, no redos or set ups, just following a photojournalistic style of catching things in the moment. During portraits I'll see how you two interact, and if it's awkward and you giggle- unsure of what to do with your hands, I'll take some photos of that, but then I'll step in and offer direction. Not posing. Never crazy robot poses. Just ideas and games and jokes really, to help you shake off photo nerves and focus on the person you love most in the world who is in front of you. I'm available for help figuring out timelines, or suggestions on pretty light to get ready in, but I don't want your day to be a photo shoot, I want it to be about bear hugs, and sweet dance moves, and of course, the love.
What are your non-work-related hobbies?
Urban gardening + food justice, herbalism, ashtanga + rocket yoga, fermenting things, making up songs about my dog, Apple (Key fact: I am NOT a talented singer), turning our 1906 row house into a jungle/ greenhouse, travel, travel, travel.
What’s your favorite book?
The ones Wendell Berry writes.
If you could have a one minute dance party at your desk, what song would you pick?
I've been editing to Lobo Marino's new album, The Mulberry House as of late.
One review on “Ash Carr”
Alex & KieronPros
Ash was brilliant from the start, she was super communicative via email and we chatted via WhatsApp a few times prior to make sure we were all on the same page in terms of wants, style, expectations, etc. Once the day arrived she was a really calming presence - we didn't have engagement photos done, so that was our first time with a professional photographer and she made it all so natural and easy. During the day there was a good balance between photo moments and private moments, and she even managed to put up with all my mums demands (wind + hair is apparently a sore spot for my mum!). Once the day was over, Ash sent some preview images almost immediately- which were so so beautiful. And then when they all arrived I was just blown away by how great they all were. Ash's style is so true to the day, you really get a sense of all the great moments, both big and small. Such beautiful images and just such a nice person. Thanks Ash!Cons