Describe your business in 1-3 short sentences.
Our motto is “love your wedding; ditch the crazy,” because we recognize that the important things about weddings - i.e. the actual wedding/love/forever part - can sometimes get lost in the complexities of planning a big event. We’re about creating authentic, joyous celebrations by crafting coherent event plans, handling last minute stresses, and working within a budget. We offer a variety of services, from by-the-hour consultation, to DIY floral and crafts, to full-service wedding planning, because we recognize that there is no one-size-fits-all when it comes to weddings.
Why do you want to work with APW Couples?
APW couples are always my favorites, because we already have a shared language of sorts (THE W.I.C. IS REAL!), and we have the same priorities for what makes a great wedding. They’re always ready to get right to work on creating a sane, affordable event that runs smoothly and is also a kick-ass time for all involved. From the first email I can always tell that an APW couple is going to bring the fun.
Describe your artistic approach to weddings?
My approach is always client driven; we don’t do cookie-cutter here. I'm here to Make Things Happen, but what those things are is always up to the couple and reflects their voice, not mine. I love coming up with a custom DIY project, or helping streamline a disjointed Pinterest board and a bunch of magazine clippings into realizable elements. From a design standpoint, hearing “that’s so them” is the greatest compliment I can receive.
And the thing is, I just really love me a wedding. (Seriously. I wrote my Master’s thesis on wedding traditions.) If you’re looking for somebody who will climb a 15-foot ladder in heels to hang décor or bust out the pliers to zip up a stubborn dress, I am your girl. I am passionate about creating events for my clients that showcase the best parts of their love, keeping things fun, creative, and most importantly sane and budget-friendly.
What are your non-work-related hobbies?
When I’m not toddler wrangling (my Intern is a year old; in retrospect maybe not my best hiring decision, but she’s super cute.) I'm probably at my sewing machine and/or singing at inappropriate volume.
What’s your favorite book?
“Stardust” by Neil Gaiman - the Charles Vess illustrated version. So gorgeous.
What’s your favorite movie?
“A Philadelphia Story” because Katherine Hepburn being sassy in pants is always a delight.
If you could have a one minute dance party at your desk, what song would you pick?
Like the rest of the nation right now, probably the Hamilton soundtrack.