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For eleven years, A Practical Wedding has been the go-to resource for progressive weddings. Long before the other big names proclaimed “love is love” we were publishing LGBTQ+ weddings alongside straight CIS weddings. Our pages are full of diverse couples who represent reality. Our real weddings feature tall people, short people, thin people, fat people, queer people, straight people, non-binary people, people of color, trans people, religious people, secular people, and oftentimes a mix of the above. To us, our readers aren’t just statistics in a sales deck or potential clients for your business. We see our ultimate goal as being wedding matchmakers. Because we only do our jobs well when our couples have good people in their corner, and when our vendors have thriving businesses with kickass couples.

APW is run by real people you can interact with, who genuinely want to help your business grow, and our audience feels the same!

We work hard to win our reader’s trust, and that is why all the vendors in our directory must sign our Inclusivity Pledge. In order to advertise with us, you must be committed to treating your clients like people (not walking wallets), celebrating LGBTQ+ and POC couples, and to understanding that weddings look a lot of ways.

In return, you get the best clients. While most wedding websites are all style and no substance, with APW it’s the reverse: folx come from the pretty pictures on social media and stay for the helpful content, community, and conversation. They take our editors’ advice and trust our recommendations. Especially when it comes to making the actual wedding magic happen.

It’s not just how many readers we have. It’s the kind of readers we have. Our audience is made up of smart, educated, mindful couples who embrace the mission of our site and understand the value of your business. They are progressive, laidback, fun, and creative (AKA the kind of clients who are tons of fun to work with and help to build a portfolio of killer weddings.) We’re consistently told that APW readers are our vendors’ favorite clients.

So where do you want your advertising dollars to go? A publicly traded company or a women-owned small business that’s been committed to intersectional feminism, inclusivity, and progressive values for eleven years who genuinely cares if your business succeeds?


We’re not going to bullshit you. There isn’t a single silver bullet for growing your business. But we’ve been in this industry for over a decade and we’ve helped launched countless wedding businesses from the ground up (is it a coincidence that our vendors are often featured as best-of picks in publications like The Huffington Post? We don’t think so.) Which is why our advertising program is based on the three things we know are essential to all successful businesses:

  • Exposure: Getting in front of the right clients. Real weddings, Instagram features, sponsored posts, and of course, your vendor directory listing.
  • Education: Helping you figure out what’s getting in the way of connecting with those clients, and teaching you how you can fix it.
  • Community: Connecting with wedding professionals who share your values, so you can bolster each other’s businesses and share your hard-earned wisdom.

We’ve developed our advertising program so that you have top notch industry experts in your corner at all times. (Our editor-in-chief literally wrote the book on planning weddings.) So when you sign up for a listing on our site, you’re not just signing up for a vendor directory listing. You’re signing up for expert mentoring, community support, targeted business advice, and exposure to the most dedicated wedding planning community around. Basically, it’s like having 1-800-WhyHaven’tIBookedAnyoneForNextYearYet on speed dial.


When you join the APW Vendor Directory you’ll receive:

Vendor Listing A standalone page in the APW Vendor Directory with a 30 picture portfolio (plus the option to include video), a profile describing what makes you and your business unique, your travel policy, a client testimonial, customer reviews, your contact info, and links to featured work of yours on the site.
– Appears immediately after front page sponsor listings in search results.
– See an example of a listing here.
$425 and renews annually
Group Coaching Calls  with the APW team
Quarterly group video calls with our team of wedding industry experts to answer your marketing questions and offer laser focused coaching, website and directory listing critiques. For example, not sure if you’re selecting your strongest images? Wondering why your response emails aren’t converting better? Our eleven years of experience working with and as wedding vendors  makes us uniquely suited to help your business thrive. FREE
APW Vendor Community
Free membership in a dedicated APW Vendor Community, where you can talk shop and share referrals. Because we know you’d rather be getting word-of-mouth referrals with businesses who share your values, not just your zip code. FREE
Sponsored Posts
and Social Boosts

(new for vendors!)
Get a super focused post that showcases the magic of your business in front of our 700K readers, or our nearly 200K social media followers. 50% of sponsors say that sponsored posts deliver the greatest return on their advertising dollars. $695 (Homepage) or $495 (Social)
1 per year,
limited availability
Brand/website/portfolio critiques and coaching sessions
Add on private coaching to receive in-depth brand/website/portfolio/marketing critique and business advice from eleven-year industry veterans. $150 for one hour,
limited availability
Quarterly Round-up Post
Get organic exposure in quarterly round-ups like our annual year-end Favorite Weddings Round-UpEven though they don’t look like sponsored post, advertisers have told us they’ve booked weddings directly from our roundups. $150,
1 per year


In 2008, newly-engaged Meg Keene proclaimed the weddings could be fun, feminist, and laid-back, and that the wedding industry could be an inclusive place—and these revolutionary ideas sparked a movement. For the past decade, the blog that she started at her kitchen table has been helping to change the face of wedding media with its focus on intersectional feminism and diverse stories of love and relationships (with a side of glitter). In that time, change has taken root in much of the industry, and APW has grown to be the largest independently owned wedding site online, with one of the most engaged communities on the internet.

We have 700,000 readers a month, and are one of the top 500 most commented on sites on the internet.

Our motto is “you do you”… and we’ll help you make it happen. As for what we don’t do, that has stayed the same for the last eleven years. On APW we don’t call people Bridezillas, we don’t call weddings the perfect day/best day of your life, or use pronouns assuming the gender of your partner. All of our small business advertisers must sign our Inclusivity Pledge, and we particularly endeavor to promote womxn, LGBTQ+, and POC-owned businesses.

join the apw vendor directory

Just $35/month (billed annually) for a 12-month membership