APW is focused on creating a culture that supports laid-back, feminist weddings. All that stuff wedding media tells you that you have to have? We think you don’t have to have it (unless you actually want it). And we don’t believe that all those things people tell you are traditions actually are traditional. Our wedding content is a mix of real wedding stories sharing what couples learned, how-to’s, and personal essays normalizing the messy reality of wedding planning.
Women In The C-Suite
Founder & Editor-In-Chief
Meg Keene is the Founder and Editor-in-chief of A Practical Wedding, which started as a blogspot account on her kitchen table, and is now the largest independently held wedding publication in the world. Meg has published two (creatively named) books: A Practical Wedding, and A Practical Wedding Planner, both top sellers on the wedding bookshelf. Meg's work has been referenced in The New York Times, The Wall Street Journal, and NPR. It's also showed up on sites like Jezebel, Feministing, Refinery 29, and The Hairpin. She's proud of her roots in California's Inland Empire, though she's also done her time in Brooklyn. Though you're never supposed to say you converted to Judaism (you're just Jewish), she always says it anyway. Meg works and lives in East Oakland with her husband and two tiny kids. For more: For more than you ever wanted to know about Meg, you can visit MegKeene.com.
Chief Revenue Officer
In the eighth grade, Maddie wrote a personal essay about making out with her boyfriend for the first time, and read it out loud in front of the whole class, thus jumpstarting an early career in Exploring Your Feelings in Public. Maddie graduated from NYU in 2008 with a degree in Mass Media and intentions of becoming Tina Fey, but quickly realized that she looks terrible in glasses. After a brief and traumatizing stint in the entertainment industry, she jumped ship and sailed off into the sunset on the S.S. APW. As APW's Chief Revenue Officer, she spends a significant part of her day thinking about trends on the internet, feminist pop stars, and whether unicorn everything will be out of style this year. A Maine native, she currently lives on a pony farm in the San Francisco Bay Area with her husband Michael, their son Lincoln, and an obnoxious mastiff named Gaia. Current hair color: Natural (gasp!)
Director of Digital Strategy
Najva Sol is a queer Iranian-American photographer, writer, consultant, and multimedia artist based in Brooklyn, NY. Storytelling is her life. As a photojournalist, she’s shot everything from Art Basel to the Democratic National Convention. Getting hired by Moleskine & sponsored by Lomography in the same year made her low-fi childhood dreams come true. Najva consults on social media, brand strategy, and digital community for select clients, but only uses her powers for good. Her first major published piece was a chapter in “Love Insh’Allah: The Secret Love Lives of Muslim American Women”— but she also writes freelance for a variety of outlets. She’s spoken at lots of fancy places, like Harvard and Columbia, and been featured in The Wall Street Journal, The Washington Post, and Time Out New York.
Kate’s English BA from the University of San Francisco solidified her love of words, grammar, punctuation, and all things lit nerd. She resides Sonoma, CA with her cuddly husband Kevin, her supportive cat Nori, and one very adorable toddler. Privileged to be APW’s first reader, Kate had long dreamed of copy editing Meg’s work before it became a reality, and she is constantly in awe of and grateful for the amazing community that is APW. This crafty world-traveling native-Texan foodie anglophile Netflix-addict has more interests than she has time, so when not editing or creating, she contents herself to defend The Earth with her amazing powers of recycling and composting. She thinks bow ties are cool.
A dedicated business analyst, and all around numbers guy - Mark spent his youth in the jungles of the Philippines, fending off Yautja with his gang of 4 year old friends. Currently based in Atlanta, Ga. where he eats french fries, and photographs weddings, Mark spends half his time in hiding, half in seclusion, and the rest of his time dreaming about sleep. His favorite movies include Hellraiser II, Princess Mononoke, She's All That, and Empire Records. Still working on perfecting his YouTube Channel, Mark feels eternally lost but is most happy when he's on month long roadtrips. He thinks life is music, it should be played, or at the very least, danced to with lots of partners. You can view his wedding work at this spot here. Mark is forever grateful for this opportunity and thanks Meg and Maddie, lots.
Liz grew up knowing that being an artist was not a sensible career choice. So, she tried everything from waitressing to telemarketing to teaching, and she completed three degrees including a Master’s of Education. Then, her son was born and she realized art was one of the few things she could do from home. While wearing sweatpants. Now, she paints custom stationery, screenprints tea towels, designs logos and websites, and blogs about the whole shebang. She somehow finds time in her day to type up impassioned opinions about weddings, etiquette and feminism, usually while shaking a fist and mumbling expletives around mouthfuls of cheese fries. Whatever other spare time Liz has, she spends sipping bourbon with her husband and playing Don’t Throw That in the Toilet with her three sons.
Business & Marketing
Director of Brand Partnerships
After spending her formative years in a monastic pursuit to become a professional ballet dancer, Keriann embarked on a mission to make up for lost time by doing All The Things. Highlights include: an undergrad honors thesis on set design and starlets during the golden age of MGM; working front of house for Suge Knight, Yo Yo Ma, and Democratic Presidential Debates; studying art history in situ in Italy; set construction for everything from grad theses to Tyra Banks to the Oscars; a decade of working for a nonprofit multidisciplinary arts magazine; acting in an award-winning short film; and—of course—getting to connect amazing small businesses with awesome APW clients. A reader since way back, the APW community taught her wanderlusting, commitment-phobic self that while exploration is good for life experience, marriage isn’t so bad for a relationship, and she’s been happily married since 2011.
Chelsea is a floral designer and all around creative from the San Francisco Bay Area. She has been crafting and creating things since childhood. After attending school for graphic design and merchandising and marketing, Chelsea quickly realized that she also needed to incorporate a hobby on the more “natural” side to maintain her sanity. This eventually led to Chelsea designing floral arrangements for weddings and parties. When Chelsea isn’t at APW or playing with flowers, she spends her time wandering Northern California looking for the best camping spots (with the best wild flowers and swimming holes) and tasting all the food and craft beer that the area has to offer.
Diana is a creative & tech consultant / fashion stylist / events designer. When not obsessing about the latest in tech's role in fashion and art, she collaborates with startups in various cities to fulfill her nomadic and creative fantasies. Her past work experience involves stints at Harper’s Bazaar and Tyra Banks Show in New York and more recently, she has embraced the startup life in San Francisco and rolls her sleeves on startup projects involving fashion, environment, and AI. In her downtime, you can find her in her local yoga studio, art museums, hiking trails, and coffee shops, preferably with her daughter in tow.
The bible of all wedding reason
Keene’s site offers almost-engaged girlfriends, brides-to-be, and new wives something like what Sassy magazine, in its early-90s heyday, offered pre-teen girls terrified by Seventeen: a space where messy reality is normalized and confronted.