A Practical Wedding is a women’s media company that focuses on weddings and relationships.  It’s made by, and for, smart feminist women. Bold and unapologetic, APW has spent the last decade as a pioneer in the wedding space, constantly pushing for inclusive, authentic, accessible stories of love and relationships.

Started by the newly-engaged Meg Keene in 2008, APW was founded with a mission to make the wedding industry a more feminist and diverse place. A decade later, that change has taken root in much of the industry, and APW has grown to be the largest independently owned wedding site online, with one of the most engaged communities on the internet. We host a million readers a month, and are one of the top 500 most commented on sites on the internet. APW is currently run by our founder Meg Keene, along with a diverse staff of (mostly) women, out of our studio in East Oakland.

Our content is a mix of real wedding stories, how-to’s, and personal essays, but our approach is anything but industry standard.  Our comment section is full of active (and respectful) discussion, our most viral real weddings were a Navajo couple, a same sex black pop-up wedding, and a seven year old girl who was her mom’s ring bearer. We highlight the plus size wedding experience and work to publish Muslim, Jewish, Hindu and other non-Christian weddings. We publish reader’s actual wedding budgets and we shy away from overly gendered language. Our essays encourage conversations around egalitarian households, and we talk a lot about sex and relationships. At APW, we aren’t attempting to be the coolest, the most radical, the quirkiest, or the most perfectly manicured. Our motto is “you do you”… and we’ll help you make it happen.

As for what we don’t do, that list has stayed the same for the last decade. On APW you won’t see the word Bridezilla, any reference to the wedding as the perfect day/best day of your life, or pronouns assuming the gender of your partner.

But you will find a whole lot of love and connection. Life is messy, relationships are messy, and APW is dedicated to celebrating the messy reality of wedding planning, and well, life.

But wait, there’s more…

On top of all the complimentary wedding resources we publish, our EIC also penned two must-have best-selling wedding planning books: A Practical Wedding, and A Practical Wedding Planner. Plus, our team runs The Compact, a badass community of women that’s starting with an inaugural feminist summer camp in summer 2018.

Our Team

  • Meg Keene

    Founder & Editor-In-Chief

    Meg Keene is the Founder and Editor-in-chief of A Practical Wedding, which started as a blogspot account on her kitchen table, and is now the largest independently held wedding publication in the world. Meg has published two (creatively named) books: A Practical Wedding, and A Practical Wedding Planner, both top sellers on the wedding bookshelf. Meg's work has been referenced in The New York Times, The Wall Street Journal, and NPR. It's also showed up on sites like Jezebel, Feministing, Refinery 29, and The Hairpin. She's proud of her roots in California's Inland Empire, though she's also done her time in Brooklyn. Though you're never supposed to say you converted to Judaism (you're just Jewish), she always says it anyway. Meg works and lives in East Oakland with her husband and two tiny kids. For more: For more than you ever wanted to know about Meg, you can visit MegKeene.com.

  • Maddie Eisenhart

    Chief Revenue Officer

    In the eighth grade, Maddie wrote a personal essay about making out with her boyfriend for the first time, and read it out loud in front of the whole class, thus jumpstarting an early career in Exploring Your Feelings in Public. Maddie graduated from NYU in 2008 with a degree in Mass Media and intentions of becoming Tina Fey, but quickly realized that she looks terrible in glasses. After a brief and traumatizing stint in the entertainment industry, she jumped ship and sailed off into the sunset on the S.S. APW. As APW's Chief Revenue Officer, she spends a significant part of her day thinking about trends on the internet, feminist pop stars, and whether unicorn everything will be out of style this year. A Maine native, she currently lives on a pony farm in the San Francisco Bay Area with her husband Michael, their son Lincoln, and an obnoxious mastiff named Gaia. Current hair color: Natural (gasp!)

  • Chelsea Hanepen

    Director Of Operations

    Chelsea Hanepen is a floral designer and all around creative from the San Francisco Bay Area. When Chelsea isn’t at APW or playing with flowers, she spends her time wandering Northern California looking for the best camping spots (with the best wild flowers and swimming holes) and tasting all the food and craft beer that the area has to offer.

Content

  • Keriann Kohler

    Director of Brand Partnerships

    After spending her formative years in a monastic pursuit to become a professional ballet dancer, Keriann embarked on a mission to make up for lost time by doing All The Things. Highlights include: an undergrad honors thesis on set design and starlets during the golden age of MGM; working front of house for Suge Knight, Yo Yo Ma, and Democratic Presidential Debates; studying art history in situ in Italy; set construction for everything from grad theses to Tyra Banks to the Oscars; a decade of working for a nonprofit multidisciplinary arts magazine; acting in an award-winning short film; and—of course—getting to connect amazing small businesses with awesome APW clients. A reader since way back, the APW community taught her wanderlusting, commitment-phobic self that while exploration is good for life experience, marriage isn’t so bad for a relationship, and she’s been happily married since 2011.

  • Kate Bolen

    Managing Editor

    Kate’s English BA from the University of San Francisco solidified her love of words, grammar, punctuation, and all things lit nerd. She resides Sonoma, California, with her cuddly husband Kevin, her supportive cat Nori, and one very adorable toddler. Privileged to be APW’s first reader, Kate had long dreamed of copy editing Meg’s work before it became a reality, and she is constantly in awe of and grateful for the amazing community that is APW. This crafty world-traveling native-Texan foodie anglophile Netflix-addict has more interests than she has time, so when not editing or creating, she contents herself to defend The Earth with her amazing powers of recycling and composting. She thinks bow ties are cool.

  • Mark Tioxon

    Associate Editor

    A dedicated business analyst, and all around numbers guy - Mark spent his youth in the jungles of the Philippines, fending off Yautja with his gang of 4 year old friends. Currently based in Atlanta, Ga. where he eats french fries, and photographs weddings, Mark spends half his time in hiding, half in seclusion, and the rest of his time dreaming about sleep. His favorite movies include Hellraiser II, Princess Mononoke, She's All That, and Empire Records. Still working on perfecting his YouTube Channel, Mark feels eternally lost but is most happy when he's on month long roadtrips. He thinks life is music, it should be played, or at the very least, danced to with lots of partners. You can view his wedding work at this spot here. Mark is forever grateful for this opportunity and thanks Meg and Maddie, lots.

  • Liz Moorhead

    Staff Writer

    Liz grew up knowing that being an artist was not a sensible career choice. So, she tried everything from waitressing to telemarketing to teaching, and she completed three degrees including a Master’s of Education. Then, her son was born and she realized art was one of the few things she could do from home. While wearing sweatpants. Now, she paints custom stationery, screenprints tea towels, designs logos and websites, and blogs about the whole shebang. She somehow finds time in her day to type up impassioned opinions about weddings, etiquette and feminism, usually while shaking a fist and mumbling expletives around mouthfuls of cheese fries. Whatever other spare time Liz has, she spends sipping bourbon with her husband and playing Don’t Throw That in the Toilet with her three sons.

  • Jareesa Tucker McClure

    Staff Writer

    Jareesa Tucker McClure is a thirty-something in the Twin Cities, with the world's cutest baby daughter. She’s a chemist turned supply chain project manager (and part-time writer) who spends her time knitting and running a Twin Cities Black professionals organization. Follow her rants on Twitter at @Jubilance1922 or on her blog, Black Girl Unlost.

  • Amy March

    Staff Writer

    Amy has loved weddings at least since the second grade when she made an epic diorama of Charles and Diana's wedding for "important historical event" day. She has purchased every issue of Martha Stewart Weddings ever published and will happily talk to you for an hour about the relative merits of blush and bashful. Her happy place is poolside with a glass of rosé and a good book. Amy March is not the name on her passport.

  • Allison Davis

    Contributor

    Allison Davis is the founder of Davis Row, a creative wedding and event planning company. Allison approaches everything with a friendly-yet-calm demeanor, quick sense of humor, and sometimes-overwhelming empathy. She lives in New York City.

  • Kelly Redmond

    Contributor

    Kelly is a recent college grad passionate about all things pretty: pretty pictures, pretty places, pretty words, and especially pretty weddings. She has been writing since grade school and as Carrie Bradshaw wannabe and a Say Yes to the Dress fanatic, it was only a matter of time before she found her way to APW. Kelly is a proud Dallasite and when she’s not writing she spends her time exploring her city, listening to podcasts, and putting makeup on all her friends. To follow along with her shenanigans, check her out on Instagram!

  • Natalie Schack

    Staff Writer

    Natalie Schack is an Oahu-based brunch enthusiast, full-time glutton, and freelance writer on the side, who's constantly pumping out pages on topics ranging from all the pretty things, to some of the not-so-pretty ones. If she's not in bed daydreaming about birthday party themes or biking through Honolulu with her untamable, impossibly lovable, rascal of a husband, you'll find her locked in a heated debate about this or that science fiction film, hiking *all* the mountains, or drooling over a new, sexy slice of design that found its way over to her cozy corner of the Internet."

  • Manya Dotson

    Contributor

    Since leaving NYC’s glossy magazine editorial world in 1999, Manya has been living in Sub-Saharan Africa trying to be useful raising money for, designing, and managing public health projects. Manya (who is an American) currently lives and works in Nairobi, Kenya with her beloved husband, Brian, and two daughters, aged 14 and 9.

  • Eve Sturges

    Contributor

    Eve Sturges lives in Los Angeles and spends her time as a writer, and a Licensed Marriage & Family Therapist (no.103942).
    Her writing can be found at places like Cosmopolitan.com, Rookie, Huffington Post, Refinery29, Trop Magazine, and more. She's working on her first book, and would love representation.
    Follow her on Instagram @magpielife, or if tweeting is your thing, @magpielfeLA

  • Sarah Tiffin

    Junior Sales Assistant

    Sarah is a twenty-something with a loud enthusiasm for weddings and all pretty things that go with them. An Oakland, California–native Sarah, is currently studying Psychology at Bennington College and listening to way too much Hamilton. When Sarah isn’t eating Annie’s Mac ’n’ Cheese, you can find her at a home goods store looking at pretty dishware and furniture or at a thrift store buying big ugly sweaters. Sarah is also a veteran circus performer. She has spent eight years on stage doing a variety of aerial arts, acrobatics, and clowning. Since age twelve she has tried defying the gender norms on stage, and working for APW is a perfect way to combine her love for weddings and feminism.