Founder & Editor-In-Chief
Meg Keene is the Founder and Editor-in-chief of A Practical Wedding, which started as a blogspot account on her kitchen table, and is now the largest independently held wedding publication in the world. Meg has published two (creatively named) books: A Practical Wedding, and A Practical Wedding Planner, both top sellers on the wedding bookshelf. Meg's work has been referenced in The New York Times, The Wall Street Journal, and NPR. It's also showed up on sites like Jezebel, Feministing, Refinery 29, and The Hairpin. She's proud of her roots in California's Inland Empire, though she's also done her time in Brooklyn. Though you're never supposed to say you converted to Judaism (you're just Jewish), she always says it anyway. Meg works and lives in East Oakland with her husband and two tiny kids. For more: For more than you ever wanted to know about Meg, you can visit MegKeene.com.
Chief Revenue Officer
In the eighth grade, Maddie wrote a personal essay about making out with her boyfriend for the first time, and read it out loud in front of the whole class, thus jumpstarting an early career in Exploring Your Feelings in Public. Maddie graduated from NYU in 2008 with a degree in Mass Media and intentions of becoming Tina Fey, but quickly realized that she looks terrible in glasses. After a brief and traumatizing stint in the entertainment industry, she jumped ship and sailed off into the sunset on the S.S. APW. As APW's Chief Revenue Officer, she spends a significant part of her day thinking about trends on the internet, feminist pop stars, and whether unicorn everything will be out of style this year. A Maine native, she currently lives on a pony farm in the San Francisco Bay Area with her husband Michael, their son Lincoln, and an obnoxious mastiff named Gaia. Current hair color: Natural (gasp!)
Director Of Operations
Chelsea Hanepen is a floral designer and all around creative from the San Francisco Bay Area. When Chelsea isn’t at APW or playing with flowers, she spends her time wandering Northern California looking for the best camping spots (with the best wild flowers and swimming holes) and tasting all the food and craft beer that the area has to offer.
The bible of all wedding reason
Keene’s site offers almost-engaged girlfriends, brides-to-be, and new wives something like what Sassy magazine, in its early-90s heyday, offered pre-teen girls terrified by Seventeen: a space where messy reality is normalized and confronted.