Alyssa is the Media Sales Manager at APW, which means she connects smart, innovative brands with APW’s audience. Before joining the team at A Practical Wedding, Alyssa worked as a wedding planner throughout the San Francisco Bay Area for over five years. She’s planned and executed weddings for many dozens of couples, been a bridesmaid at least six times, and even holds a certification in wedding planning. In addition to her on-the-ground experience in the wedding industry, Alyssa also helped Meg research her second book, and has contributed her expertise to numerous articles and events at APW. Alyssa now lives in Sacramento with her partner, the cutest six-year-old, and two fuzzy pups. When she’s not planning epic events, you can probably find her eating ramen, buying plants, or in the mountains somewhere sipping coffee (or a glass of wine, let’s be honest).