APW is focused on creating a culture that supports laid-back, feminist weddings. All that stuff wedding media tells you that you have to have? We think you don’t have to have it (unless you actually want it). And we don’t believe that all those things people tell you are traditions actually are traditional. Our wedding content is a mix of real wedding stories sharing what couples learned, how-to’s, and personal essays normalizing the messy reality of wedding planning.
In addition, we are working to build a cultural conversation about what it means to be young(ish) and married right now, in this cultural moment. We’re working to collectively build a positive egalitarian idea of what marriage can be in society, and what it can mean in our lives. Our marriage content is a mix of personal essays from both staff writers and readers on a whole variety of subjects around relationships.
Keene’s site offers almost-engaged girlfriends, brides-to-be, and new wives something like what Sassy magazine, in its early-90s heyday, offered pre-teen girls terrified by Seventeen: a space where messy reality is normalized and confronted. Most of the site is devoted to real-world wedding stories, with budget advice and how-to’s included…. But the most striking posts delve into complicated and touchy issues like coping with toxic family relationships, planning second weddings, dealing with infertility—all things that are routinely airbrushed out of the glossier wedding media. —Tablet Mag