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Why Brideside is the Lazygirl’s Answer to Bridesmaid Dresses

Meet the fairy godmothers of bridesmaid dress shopping


The struggle of being a #lazygirl and planning a wedding is wanting things to be awesome… with minimal effort…and not let it devour all of your free time and disposable income. Take bridesmaid dresses. First, you’re supposed to figure out what sort of dresses you like and whether the fabric/color/style is going to look good on everyone. Then you need to gather up all your friends (even the ones who live in different states) in a mutually convenient location to try on dresses. And finally, you’re tasked with choosing something they can all afford and hopefully wear again. For most of us with jobs and friends scattered all over the country, it’s a pipe dream. Enter: Brideside.

Brideside is the #lazygirl (and #workingwoman) solution to stylish bridesmaid dresses (and suits). Think of them a personal assistant whose only job is to make your wedding party attire go off without a hitch. Here’s how they do it:


1. Personal style consultants help fill in the blanks: Ok, so let’s say you have an idea of what you want for bridesmaid dresses. But beyond that, you have no idea what’s going to look good on everyone. Or hell, maybe the people in your wedding party don’t know what will look good on themselves. Not a problem. Brideside has a team of style consultants who can help your wedding party find dresses that are flattering and stylish, all while keeping your preferences in mind. Their only job is to help you out and keep your best people feeling fabulous, so you won’t find any hard sales tactics or body shaming from these guys. More like…fairy godmothers of bridesmaid dresses.


2. They’ll also keep your squad organized: If you have a friend like me, then you have a friend who will definitely wait until the last minute to order their dress. And you have better things to do with your time than deal with said friend, and our inability to measure time properly. Brideside will keep track of who has ordered their dress, and send out reminders to the folks who haven’t. Your style consultant will call/text/email whenever your bridesmaids need her and will keep you up to date the whole time. Did we mention this comes at no cost to you?


3. At-home dress try on is a godsend: My favorite Brideside feature is the fact that you get to try on dresses in the comfort of your own home. No trip to the bridal salon. No changing behind an awkward curtain or fake lighting. Plus at your house, there’s whisky (or champagne; your choice). Brideside has over a thousand sample dresses available to try on, including plus sizes, and ships anywhere in the states so every bridesmaid can be included regardless of where they live.


4. Even more options, coming soon: Right now, Brideside has one of the most comprehensive bridesmaid dress offerings you can find online. Most of which are available in sizes 00-30, in a bevvy of colors, all with prices spelled out in plain black and white. Huzzah! And coming in January, they’re adding even more variety to the mix with a selection of convertible dresses under their new line #AltarEgo that allows you to mix and match short dresses with long skirts. (Check out the concept above and read more about them right here.)

Pink Line

So if you’re questioning how to make bridesmaid dress shopping easier, then Brideside is the answer to your problems. Sign up to meet your free personal style consultant here. Invite your bridesmaids and save your favorite dresses (or suit, as it were) to your account. Then relax and let them handle all the questions, from “how does this fit” to “how long before I actually have to order this thing?” and continue doing your #lazygirl wedding planning thing. Which hopefully involves less wedding party stress and more Netflix and wine.


This post was sponsored by Brideside, the online dress boutique that takes bridesmaid dress shopping out of the salon and into the comfort of your own home. With a selection of hundreds of dresses, in size 00–30, Brideside hopes to make the dress shopping experience a more positive one for all your wedding party members. Click here to explore Brideside’s bridesmaid dress collection today.

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