10 Stunning Bridesmaid Dresses You’ll Want to Wear Again


Plus maternity and flower girl dresses

Bridesmaid in purple wtoo dressesBridesmaid dress shopping is notoriously not fun, even for those among us who usually love an excuse to go shopping. There’s nothing like facing down a Pinterest board with hundreds of pins from dozens of stores and designers in twenty-five different shades of eggplant to kill the joy of the search. Enter longtime APW sponsor Joielle. If you have a bridesmaid dress problem (and you probably do), they have a solution. Let’s review!

Lela Rose fuchsia bridesmaid dress with wrap skirt

Lela Rose LR206 ($228)

Alfred Sung long floral dress

Alfred Sung D722FP ($198)

THE Problem: Seeking out legitimately stylish bridesmaid dresses and then narrowing it down to only one (or two, three, six, twelve) is downright overwhelming, and you have a day job.

Joielle’s solution: Joielle’s site lets you search and sort dresses by designer, fabric, price, and style, so you can set parameters like shades of purple, floor length, Watters, and chiffon to narrow down the options. You can also go straight to Joielle’s curated picks and best sellers for inspiration.

Watters long black bridesmaid dress with open back and lace sleevesWatters 3218 ($390)

Lily Bridesmaids long purple chiffon dress

Lily Bridesmaids LM225 ($148)

THE PROBLEM: You need cute bridesmaid dresses in a whole variety of styles and sizes, because your ladies are, well, different from each other!

Joielle’s Solution: Joielle has, oh, close to a thousand styles you can choose from, and most of them are available in sizes 00 through 20W. Score!

Lily Bridesmaids taupe chiffon dress

Lily Bridesmaids LM106 $148

Lela Rose mauve sparkle dress with chiffon overlay

Lela Rose LR224 ($214)

THE PROBLEM: You have a budget, and you’d prefer not to fall in love with a dress only to develop severe sticker shock.

JOIELLE’S SOLUTION: Not only does Joielle make it easy to find the dresses you’re looking for, but, bless, they list the prices right up front, unlike the black hole that is most of the bridesmaid dress industry. Plus, most of the gowns they carry are in the $150-300 range, aka, possible for a human person with a regular job, not a made-of-gold person.

Watters nude lace dress with black belt

Watters 2255 ($274)

teal short bridesmaid dress

Lela Rose LR193 ($210)

THE PROBLEM: Online shopping for bigger ticket items can be scary.

JOIELLE’S SOLUTION: Double down on customer service. Far from being an impersonal online store, Joielle is a woman-owned small business run by real people who actually care about your wedding. Founder Tammy says:

We really go the extra mile to take care of our brides and bridesmaids, and I think that is reflected in what people say about us. Since we are a small business, we can pay closer attention to all of our clients. We get a lot of comments from customers who said they were turned off by stores who were rude or never responded to them or said something couldn’t be done. I think our best strength is the personal and friendly service we provide. We make every effort to ship dresses early to our customers if the designers are ahead of schedule, which is always a pleasant surprise for our girls.

That emphasis on customer service at Joielle is true for the whole process, from choosing dresses to getting said dresses in your hands. In addition to communicating with the great team there, you can also log in to the site to see which bridesmaids have placed orders, plus get notifications when the designer has confirmed your order, if the dresses are going to arrive on time or early, and when they’ve shipped.

Lela Rose long navy bridesmaid dress

Lela Rose LR200 ($300)

Dessy long fuchsia bridesmaid dress

Dessy Collection LM225 ($228)

Numerous reviewers confirm that Joielle’s customer service—and prices—can’t be beat:

The team at Joielle is amazing! My favorite part was how responsive and seamless it was! We found our dresses for $100 less than in a retail boutique and I was so happy to help my bridesmaids save so much money on their dresses. Everything was easy and the team at Joielle were easy to work with and really want to accommodate and give us the best customer service and price. Our dresses came earlier than expected and were exactly what we saw on their website and in stores. We are very grateful for the team at Joielle!

BONUS! Maternity and Flower Girl Dresses:

Dessy navy blue long maternity bridesmaid dress

Dessy Collection M424 ($228)

Dessy mauve maternity bridesmaid dress with lace top

Dessy Collection M428 ($228)

Dessy white tulle flower girl dress

Dessy FL4020 ($160)

Watters pink tulle flower girl dress

Watters 43312 ($178)

Now that you know Joielle will take away the logistical headaches that come with coordinating bridesmaid dresses, hopefully shopping for them can become fun again. Because, yay! Shopping! Head on over to Joielle for tons more info and options: real weddings (check out what the dresses look like on non-model bodies), deals on in-stock dresses, step-by-step info on the ordering process, and samples you can try before you buy.

And if this post is making you think, “Yikes, we’ve really got to get on that bridesmaid dress thing,” never fear, because Joielle also has Quick Delivery styles from Dessy and Watters in select colors and sizes that ship much faster than regular production times (1-2 weeks for Dessy styles and 6-7 weeks for Watters styles).

USE CODE APWSITE10 FOR 10% OFF SITE-WIDE, PLUS JOIELLE HAS UPPED THE USUAL 10% BRIDAL PARTY DISCOUNT TO 15%. BOTH DEALS EXPIRE ON JULY 31, 2016, SO GET ON THAT!

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  • Jess

    My pregnant bridesmaids are wearing that dark blue Dessy maternity dress! I love it so much and wish it came in non-maternity as well, because I would put everyone into it.

    Also, I’m strongly considering buying the floral Alfred Sung dress for lounging purposes. Sitting in a comfortable chair with wine and a book and very red lipstick a good reason to spend almost $200 on a dress, right?

  • CharlotteJ

    These are all stunning! I especially love the Alfred Sung dress. Those florals! *swoon*

  • brakell-basicinvite

    All of these dresses are seriously stunning!

  • Sarah

    I don’t need to be a bridesmaid for one of these dresses right?

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