Welcome to the New Site

It’s finally here!

Andddd… we’re back! We’re so delighted to kick off 2018 with a brand new APW. (Byeeeee 2017. 👋 👋👋 Don’t let the door hit you on the way out.) This project took a little over a year, and it included total rebranding and rebuilding the site from scratch. Though if you count all the false starts, it took nearer to two years. And even after all that, I feel a little bit like I did at our housewarming party… everyone was so delighted with our new house, and all I could think about was that all the art wasn’t on the walls yet. (Perfectionist? Guilty.) Which means that while the new site is here (thank God, cue tears, drinking, confetti, more tears), we have tons of small changes that we’ll be making over the coming months. But thanks to tireless work, we finally have a whole suite of publishing tools that we’re only starting to figure out how to use.

Whatever, translation, this is us right now:

But in the meantime, let me point out some of my favorite things. There is our new logo, which we spent endless hours on with our designer, Star St.Germain, and I love it so much we plan to never change it again. Let’s look at a whole bunch of pretty versions of it, because I HAVE BEEN WAITING FOR THIS DAY:

I’m also in love with our new, big, and shiny menus. As part of relaunching we did a ton of work re-dividing content, so you can hopefully find exactly what you’re looking for with the click of a button. (Our Advice and Love & Marriage sections are a particular delight.)

We also created a bunch of pages on all of those wedding and marriage planning topics you might want to know more about, and they are pretty and about to get way prettier. One of my favorite new pages is the About page, if you want to check it out.

And though it launched a little earlier than the full site, we’re super proud of our rebuilt vendor directory. We now offer free listings, so send over all your favorite wedding vendors. (And if you’re a vendor and don’t have a listing yet, by all means get on that! We have free listings and beautiful deluxe listings, depending on what you’re looking for.)

In the meantime, please poke around the site. Tell us what you love and want more of, tell us if you spot bugs or if there are fixes you’d suggest. Many of them we already know—for example, our sidebar is way too big, and it will be fixed in the next day or so. But we’re happy to add any issues you see to the list!

Related Post

APW’s Year in Review: 2017

And no project of this scope would be complete without heartfelt thank yous to the many, many folks that made this happen. HUGE thanks go to our development agency WebDev, who took on migration and rebuilding of a site that has been publishing for nearly ten years, and handled a content migration that turned out to be so much more complex than we’d hoped. Our whole team has so much love and respect for their absolute professionalism that when we found out it was our project manager’s last day, I completely lost my shit and sobbed. (You cannot overvalue the importance of kind, thoughtful, deeply professional, dedicated people.) We also have to send love and endless sparkles to our amazing designer Star. She is gifted and whip smart, and she has made every meeting a delight. And beyond that I cannot thank my own team enough. Maddie, who has envisioned this new site with me for years, Najva, who tirelessly dedicated a year to making it happen, and everyone else who offered suggestions and just generally put up with us while we struggled through it.

And finally, a huge thank you to all of you. For reading, for commenting, for putting up with a design we didn’t like but were stuck with for a year, and for everything you do to make our work possible. Doing this for ten years has been one of the great joys of my life, and I have each and every one of you to thank for it.

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  • Lisa

    Congratulations, APW team!! I noticed the updated site last week and immediately fell in love. That new logo with the gold and flowers is swoon-worthy, and the about page is awesome and delightful.

    • PAJane

      Srsly, I love that gold and floral logo to bits and bits.

      • Jessica


      • Kaitlyn

        Same same, I’m 100% here for it

  • Anna

    The new site is SO BEAUTIFUL. The logo is everything, the menus are lovely, it’s just wonderful. And as a software engineer who absolutely hates doing frontend work, largely because it’s so finicky, I can only imagine how much effort went into this. Congratulations to you all <3

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  • I absolutely adore the new site! I know it was painful, but the payoff was worth it! Congrats team!

  • Looks fab! Congrats! 🥂🎉

  • PAJane

    OMG YAY YOU ARE BACK AND EVERYTHING IS SO PRETTY YAAAAAAAAAAY!One small-ish concern: The top story on the front page doesn’t have a title. It’s aesthetically lovely and clean, but I read this website a lot a work, and avoid opening posts about, say, how often married couples have sex or whatever.

  • L.

    I’m loving the new site, APW team! It looks really great! I was so excited back in December when it first debuted and have been looking forward to your new posts starting back up again this month. :) Congratulations!

  • penguin

    Yay APW is back! I may or may not have been constantly coming back and refreshing the home page looking for new content. The new site looks great!

    One thing – where do we go to report bugs/things we find?

  • Emily

    The ads in the middle of stories are distracting- there seem to be a lot of ads in each article, and because they have a white background they blend right into the pictures alreadybin the article and it makes it quite annoying to read. Also, there are multiple pages of blank space appearing at the end of this article before the comment section. I’m on an iPhone 6+ iOS 10.3.2. Pic of ad layout below.

    • Anon

      Agreed. Love the new theme, but scrolling through posts is giving me the overwhelming impression of more ads than content and it’s visually hard to distinguish between the two. Makes it more difficult to engage with the content.

    • CMT

      I agree that a visual distinction would be nice. I don’t mind ads; I know it’s how you guys make your money.

    • K.K.

      I am slowly using APW more on my PC versus my phone, and it’s so much better, but I do wish it could be more usable on my phone, ad-wise. APW team, have you considered a freemium option? How much would I have to kick in per month to be ad-free here to my wedding? $5 I would do no questions, and $15 I would consider.

      • K.K.

        Also would freemium help allow say a ‘practical pros and cons of 10 different paper goods options’ type post if you were a little more beholden to us and a little less to your funders/advertisers?

        • CMT

          I don’t know about APW, but I remember when this came up at AAM, she said the traffic from people just stopping by or coming from search engines far outweighed the traffic from regular commenters, so the subscription model wouldn’t really work.

          • Meg Keene

            Oh, 100%. We make a TON of much needed money on display ads, but the vast majority of that is from search engines, etc. If the question is “what would it cost per person to turn off ads?”, in terms of regular commenters, the answer is, “So high you can’t even imagine.”

          • K.K.

            I was imagining a ‘pay to turn off ads for my account’ option, not subsidizing the stoppers-by.

          • Meg Keene

            If/ when we build out a log in feature, we might be able to do that!

        • Meg Keene

          Oh, we’re in no way beholden to advertisers in terms of content. It’s run through two different departm departments. Our editorial is totally independent, always.

      • Meg Keene

        Building a freemium option is actually a pretty large development cost, so, I’m not sure it’s on the table right this second.

        • K.K.

          Totally fair, just want you to know you have at least one potential buyer! The APW content (and comments!) are so very much appreciated.

      • Amy March

        Huh I basically exclusively use my phone and no issues at all usually.

    • Meg Keene

      We’ll look into it. In theory the number of ads shouldn’t have changed at all, but this makes me think that the visual differentiation is a problem, so we’ll work on that. We’re changing ad providers in a few weeks regardless, so it’ll all change again, but I hear you. I’m dyslexic, so differentiation when I’m reading is super important to me as well.

      • Emily

        I think it must be something about the display because I’ve been reading on my phone for five (woah, that’s a long time) years and I’ve never noticed the ads in a distracting way at all before.

  • Congrats on the new site y’all, it looks great! Love the new logo as well :)

  • Kari

    If I wanted to read all the years’ worth of posts on the site from the beginning how would I go about doing that?

    • SS Express

      I have the same question! I tried to read the whole site from the very first post once, but after I got a year or two in there was some kind of change/migration and I couldn’t find my place again or figure out how to keep doing it anymore.

  • K.K.

    I’m so excited to get to know the new site, and especially the vendor directory! Yay!

  • ashleyandleigh

    The site looks great! Just a heads up that I tried to set up a free vendor listing and got a 404 page. I was able to create a login, but when I clicked the button to create a free listing I got the 404.

    • Meg Keene

      Looking into that!

      • ashleyandleigh


  • Violet

    Woohoo, congratulations Meg and team! So happy you’re back, and the site looks great!

  • Sarah

    So does the re-launch mean that you’ll soon be free to work on The Compact? The original post on it was after an older ‘hey look at the new website’ but it sounds like the total re-launch must have interferred with getting that project off the ground. The website still says launching summer 2017!

  • EF

    from one tech worker to another, this is a really nice dev.

    the only thing i’d say is that with no margin on the left side of the screen (chrome/windows/laptop) it’s not as visually clean as I’d come to expect from APW. if I move my cursor all the way to the left (which is where I normally leave it to scroll with keys) it actually blocks the first letter on the left on each line. this may be the full-screen experience you were going for (which is fine! just not my *personal* fav!) but if not, i think the margins are a little bit off.

  • Clare C

    Can I just say how awesome it is that APW now has a search box?
    You may have had one before but I could never find it so I had to use boolean searches in Google to try find all the posts I read years ago and now want to find again (what happens when you start reading a site 5 years before you get engaged)

  • Another Meg

    I may be the only one with this issue, but the header is so huge and the ad strip at the bottom is the same size, so between them I don’t get very much screen real estate for the actual content. The landing page is just your logo, ads, and white space. I get why you need ads, but I can’t even see a whole image without scrolling. I have a 16 inch PC laptop, using Chrome. Screen shots attached. Although I will say, when I can get to my 22-inch second screen, it looks very nice. https://uploads.disquscdn.com/images/76bb7e58fc139dda5ce3f24158720a6cb8ea335cb6bca38f1b6cd2e238cf4a24.jpg https://uploads.disquscdn.com/images/b202a79290245d344500d01782eebea02e7aa5d98e9c22c7b659e6d302d2bc3c.jpg https://uploads.disquscdn.com/images/578a92cb506d8f2b92694e6b432c8e3ec22b1c33d9ed0df87c9c5f5fdcf68af4.jpg

    • Em

      I agree – the header and images are huge. Setting the homepage at 50% fixes this problem in terms of finding what I want, but then the text is tiny.

  • AGCourtney

    Love it! Congratulations.

  • AP

    Love the new site! Not sure where to report issues, so I came over from another post. Got a kerning issue with headings and subtitles, also getting [?] instead of some images. I’m on Safari 11.0.2 on a Macbook Pro OS 10.11.16

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  • Lisa

    Ok, after using the site for a bit over a week, I have a UX issue that I thought I’d bring to your attention. (Let me know if there’s a better place to submit this.)

    Whenever I use Disqus in the comment section to see “X New Comments Above” I end up scrolling over the drop downs at the top, which takes over half of my screen. It’s even more noticeable on my work laptop, where I can’t see anything but the drop down at all and have to try and navigate to the small strip of web-site left so I can get it to disappear. I get that you’ve made it wider to accommodate the images in the links now, but it does interfere with my ability to see and participate in the comments.

    Thanks, all, for the great work on the redesign! Just thought I’d point this one minor thing out since it’s been bugging me a bit.