The CREAM Event: San Francisco 2017


Holograms, Prince cocktails, and third place in a dance contest

by Meg Keene, CEO & Editor-In-Chief

the CREAM event 2017 florals

The CREAM Event started way back in 2011, as a wedding event put together by the Ladies with Flawless Taste at Bash Please. When it started, it was the only wedding event in the history of time that had ever actually been… cool. (Okay, there was that one time that Martha Stewart Weddings threw a party where the cotton candy glowed, but that was an industry-only event that basically nobody could go to.) And while the wedding industry has improved and gotten cooler in general since 2011 (thanks, Internet!), The CREAM Event still pretty much sets the bar for wedding cool.

So we were thrilled when this year the team at Bash Please brought The CREAM Event up to San Francisco for the first time. And while we’re still determined to get down to The CREAM Event in LA (because LA has the coolest wedding scene around, true facts), it was really fun to get to attend in our own backyard.

San Francisco’s wedding scene has always been a little more formal and traditional, so when you layered The CREAM Event’s theme this year of waking dreams, with a dose of neon white (sigh) and lavender… the results were pretty magical. And by magical, I mean a lot of Prince-themed cocktails and holographic tablescapes (thanks, universe).

Plus, Michael Antonio of The Flashdance DJed, and there was a dance contest, and I, at least, danced myself into oblivion. By which I mean out of a huge crowd, I’m proud to say I took third place. SLAY ALL DAY here people. (I’ve been saying for nine years that dancing is my favorite part of weddings, and I’m not joking around.)

So with that, let’s get some eye candy on!

APW staff outside the CREAM event 2017

The event was held at The Bently Reserve the former San Francisco Federal Reserve, which is as fancy and gorgeous as it sounds.

floral entrance by bash please for the cream event 2017

The entry was framed by some bonkers lush florals put together by Lambert Floral Studio with help from Torchio Nusery and the Bash Please team. High Camp Supply‘s signature gardenias were the highlight and smelled so incredible as we walked through. Seriously, if only you guys could smell these.

a woman walking into the cream event with a gift bag

We managed to nab a gift bag, which was packed with lots of good stuff, like flavored salts, a record from The Shrines, delicious treats from the catering vendors, a style book from The Black Tux, 3D printed soap (that smells like heaven!), and even a tiny diamond from Starling. My fave item was The Flashdance’s new bone-shakingly angry political mixtape. My kids request it every time they’re in the car, so I can only assume they’re absorbing good things (and a lot of rage).

a woman holding a drink at the CREAM eventmetal sign that reads FOUND at the CREAM event 2017

Found rentals had an awesome display of gorgeous vintage pieces to incorporate into any style. You must check out their inventory, they have the MOST unique stuff. Meg Keene from APW sitting at a floral booth at the cream event 2017florist amanda vidmar design

One of my favorite things was florist Amanda Vidmar Designs doing a live installation with time lapse photography by Weddings on Film.

time lapse flower installation

And don’t worry, she used all those flowers for an event the next day.

floral display with golden chairs and a glass and wooden table

Buzzworthy SF had this great table setup (there was a moment where a lit candle fell and rolled across the space that terrified us all for a sec, but hey, marble has its uses).

paula le duc fine catering booth

Paula le Duc Fine Catering set up a crazy beautiful booth with an elegant array of savory sorbets and also greeted us with delish beverages.
savory sorbet by paula le duc fine cateringsavory sorbet from paula le duc fine catering

The joke around the office is that I like all my food CLASSIC. So if I get a hamburger, I want a HAMBURGER, amazing but no frills. Which means I was obviously super discombobulated by these savory sorbets by Paula le Duc Fine Catering. People swore to me they were good, and they were gorgeous, and they were super outside the box. In other words, I’m maybe here for a coconut savory sorbet, but not at all here for beet sorbet. WHERE DO YOU STAND?

a woman visiting booths at the cream event in san francisco

To the folks of High Camp Supply passing out gardenias, you were everything, and we love you. The smell in car on the way home was so amazing.

cheese cake from the cheese school in san francisco

While I always want my cake to be made of… cake (see above, with my classic food tastes), this concoction by The Cheese School was the prettiest cake made of cheese I’ve ever seen. And the rest of the office may well like cheese better than cake, so they’d downvote me in a second.

minted calligrapher at the cream event san franciscominted invitations on display at a wedding eventmaterials used by a minted designer at the cream event 2017

The always lovely folks at Minted had a designer there doing custom calligraphy, so we all snagged some custom name cards for our desks. Plus we got to see a ton of their newest custom gold-foil invites, and they are everything in person.

flower girl jewelry displaywomen looking at items from vendors at the cream eventjewelry from the brand starling

Woman-owned jewelry brand Starling makes all of their stuff ethically in LA. The prices are good, the jewelry is gorgeous, and I really enjoyed chatting up the owner.

meadowood napa valley chocolate and sweets

FINALLY SWEETS. Meadowood Napa Valley plied us with chocolates and macaroons, which our photographer Christina Richards and I split up and shoved in our mouths when no one was looking, so we didn’t have to share them.

smilebooth photo booth photo of APW staff

I remember back when Smilebooth was founded, and it remains the most creative and stylish photo booth company in the business. This magical cotton candy with flowers display was made by the always excellent Jesi Haack Designs.
a young girl at the cream event 2017

STOP EVERYTHING, because one of the things I love most about working in the wedding industry is all the women-owned businesses, and all the family friendly events. I didn’t bring my babies, but when a babysitter cancelled The de Jauregui’s brought theirs and… SHE IS PERFECT RIGHT? Also, can you even with all the great furniture here from Yeah! Rentals?!

small cakes at the cream event 2017shot sized cake desserts

Right, I obviously didn’t shove a bunch of these mini wedding cake slices by Taste Catering in my mouth really quickly while nobody was looking, because I’m a class act. Or did I?

the black tux display at the cream eventthe groom's guide by the black tux

The Black Tux was there, and their rental suits are KILLER you guys, just saying. I was really, really impressed.joy digital photo albums at the cream event 2017joy album digital photo album joy at the cream event

The above photos look super staged, but I can assure you they are not. Joy is a tablet that works as an interactive, digital family photo album. As someone who gets a whole lot of family photos taken (it is one of the great blessings of working in the industry) and takes just as many myself, I was pretty hooked. Our photos currently live on a million hard drives and cloud storage sites, and the idea of getting them all in one place is pretty magical.APW staff at the cream event san franciscozola booth at the cream event

The team at Zola Weddings, who hosted the evening along with Bash Please, had a super pretty, super dreamy set up. It was great getting to see a full lineup of their offerings IRL.

the bling bar neon sign

I want a white neon sign yesterday, though I’m pretty sure this sign by Single Stone is a variation of the El Wire tutorial we did a few years back, so if you want to make your own affordable neon sign for your wedding, we gotchu.

floral display by tulip in a designfloral display at a wedding event

This holographic table scape by Casa de Perrin, with bonkers florals by Tulipina Design and paper goods by Amber Moon Design is amazing, and would it be too much if I went full hologram in my life right now? Regardless, some of you should layer on the holograms for your wedding and SEND US PICTURES.la tavola fine linens at the cream event

Every party that I go to that has amazing linens (like this one, at my friend Jordan’s space), always seems to have gotten their stuff at La Tavola, so it’s no surprise that this rack of linens is one of the dreamiest photos of the whole event.

the band performing at a wedding eventthe singer from the dart collective

Oh sorry, can we talk about The Dart Collective? They invite us to their holiday party every year, but it’s in LA, so we can’t ever make it. But after seeing The Shrines rock out for a few hours, the office is begging me to take a Christmas road trip to LA. You know, for work.

women dancing at the cream event 2017

With the band playing, we all started warming up for the dance contest, or at least I did.

a woman holding a drink at the cream event 2017drinks with prince's face on them

And warming up for the dance contest obviously means drinks with Prince’s face on them by Estate Events by Meadowood. I know. I KNOW. They printed images on thin sheets of rice paper and floated them on the most delicious cocktails. How can we ever drink a normal cocktail now??

a crowd of people dancing

So shoes off, and let’s get this party started, amiright?

a little girl dancing at the cream eventa family smiling at the cream eventwomen dancing at an event

Things were still pretty chill till The Flashdance started playing, and yes HE IS AS GOOD AS ADVERTISED. MAYBE MUCH BETTER. Dancing to him spinning was everything.

the flash dance djing at the cream event 2017a man dancing at the cream event 2017

So we all pinned on our numbers and got down.

a woman dancing at a wedding eventa man dancing at a wedding eventthe women of bash please judging the dance content at the cream event 2017

While the ladies from Bash Please judged the dance floor from above, clearly enjoying all their hard work paying off.

a couple dancing together at a wedding eventtwo women clapping and dancingthe flashdance djing at the cream eventa dance contestant

You guys. It was really, really good. meg keene dancing at the cream event 2017

And then I finally got kicked off the dance floor (I was sheeting sweat by that point) and the final couple and single lady got DOWN TO BUSINESS.

a woman dancing at the cream event 2017a man dancing on the floor of a wedding eventa man and woman dancing together in a dance contesttwo people dancing at a wedding event

A bunch of us ladiez got behind the single lady left on the floor….a woman celebrating at a wedding event

And she won to huge cheers and popular demand.

black and white photo of a laughing woman

It was a magical night, you guys. We loved being in such a beautiful space with so many killer vendors. And while most of us will probably not have weddings quite this lush (though I met some bomb-ass APW readers on the dance floor who will), enjoying a pretend one every so often, and nabbing a million ideas? That I’m ALL in for.

Meg Keene

Meg is the Founder and EIC of APW. She has written two best selling wedding books: A Practical Wedding and A Practical Wedding Planner. Meg has her BFA in Drama from NYU’s Tisch School of the Arts. She lives in Oakland, CA with her husband and two children. For more than you ever wanted to know about Meg, you can visit MegKeene.com.

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  • Ashlah

    beet sorbet

    NO. I stand firmly against beet sorbet.

    • Jessica

      I will squishily stand with it.

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    • savannnah

      I recently had a beet and ricotta donut in Bryant park and it kinda made me cry it was so good so now I’m team beet.

    • CMT

      Beets taste like dirt. I do not want my sorbet to taste like dirt.

      • Ashlah

        Exactly!

      • penguin

        I make a beet chocolate cake that is super good, with cream cheese frosting. I used to hate beets (had to eat pickled beets a lot as a kid, kill me), but I’ve come around on them. Lean into the dirt taste :)

        • CMT

          Okay, I’d be willing to try that ;)

        • Abby

          +1 for beet cake. It’s a true mark of being in my 30s that my friends are more likely to try my chocolate cake AFTER I tell them there are beets in it.

        • PAJane aka Awesome Tits

          WHAT.

      • Anna

        Fiance agrees with you and it makes me sad because then I don’t eat beets very often :-( beets are delicious. And actually pretty sweet, so beet sorbet makes more sense than it sounds, sort of. I had a delicious beet cocktail at some super fancy restaurant a couple years ago and since then I’ve been so down for beets in all kinds of things.

      • Meg Keene

        THANK YOU I HAVE THIS ARGUMENT WITH THE REST OF THE STAFF ALL THE TIME. It’s a running debate around here.

    • Sarah

      had beet ice cream at this fancy restaurant once…too avant garde for my simple, yet wide-ranging, palate.

    • Meg Keene

      lol. I am a FIRM FIRM no as well.

    • PAJane aka Awesome Tits

      Carol totally made beet cookies on The Walking Dead. I would try beet sorbet.

    • No love for beetroot sorbet, but I am all about savoury ices. Heston has a fabulous recipe for purple gazpacho with a mustard ice cream that’s incredible and so pretty! And parmesan ice cream goes with savoury and sweet dishes (try it with tomatoes, or with apple pie!).

  • Sarah

    Please no one ever send me an invitation in that calligraphy on the Minted invitation. I wouldn’t have a clue who was getting married!

    • Katharine Parker

      I puzzled over that for a good minute. I think it’s Emerson and Cameron on that invite? But really, that font/calligraphy style is so popular right now and I always find it illegible!

    • penguin

      This is one of my big pet peeves for wedding stationary – a lot of the default fonts are just illegible to me! One of our requirements (for shopping around) was that we had to be able to read everything on our save the date VERY easily.

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  • Bryony Ritchie

    Meg I love your dress!!! Where from??