5 Tips for a More Modern Wedding Website


Fake it til you make it

by Maddie Eisenhart, Chief Revenue Officer

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It used to be that you only had two options for customizing a wedding website: use one of the pre-designed templates offered by a big wedding website company. Or learn to code. (Which was how yours truly ended up with an less-than-cute, but otherwise functional orange and brown fall-themed wedding website for her own nuptials.) Thankfully, Squarespace makes it really easy to customize a modern, minimal wedding website that looks it belongs in this century, even if you have no idea what HTML or CSS are. But even still, there’s always that moment before you’re about to embark on a creative endeavor when you stare at the screen and think to yourself, “How the hell do I even start this thing?” So to get you going, here are five tips for creating a wedding website that’s both stylish and informative, without making you tear your hair out, using examples from actual couples who built their wedding websites using Squarespace (and who don’t make their living as professional designers).

1. Focus on the content. The primary objective of your wedding website (other than giving you a project to do in front of the TV while you binge watch episodes of Empire and The Unbreakable Kimmy Schmidt) is to inform your guests of the details of your wedding: who, what, where, and when. As long as that information is covered, everything else is really just for fun and frosting. For tips on what to include in your wedding website, check out this post right here. If you’re feeling intimidated by the prospect of actually designing a site, but want to make things personal anyway, go ahead and use your words as your paintbrush. Nobody ever got mad at a clever wedding website.

FAQ Website

2. Keep it simple. Remember when the requirements for a professional-looking website included fancy backgrounds and lots of design flourishes (more textures! With overlays!)? But blessedly, we currently exist in a space where less is more, and where minimal is modern. So unless you or your partner are illustrators by trade, you don’t need to go crazy over-designing your website. A white background and a clean font go a long way toward giving your website a modern edge, and luckily, most of Squarespace’s templates already start that way. Here’s a great example of a Squarespace site made by an APW couple that doesn’t have a ton of bells and whistles, and frankly doesn’t need them. (Who needs bells anyway, when you have a tiny bit of glitter, amiright?)

minimal website

3. Picture yourself. Engagement photos serve three functions in this world: 1.) To get you comfortable with your photographer. 2.) To give you plainclothes photos of you and your partner. 3.) To decorate your wedding website. So might as well just lean into it, because big photos are a #lazygirl’s dream—big impact, little effort. Many of Squarespace‘s websites utilize big cover images or front-page slideshows, so find a photo you really love, blow it up, and call it a day. It’s as easy as this:

photo focused website

Or this:

photo focused website2

If there are no photos of you and your partner that you love, but you like the look of a full-page photo-focused wedding website, you can always search Flickr for creative commons images that match the vibe of your wedding (like glitter or disco balls or stock photos of the city you’re getting married in).

4. Put a logo on it. I know. Talking about “logos” in the same sentence as “your wedding” is weird. But this isn’t about branding your wedding (because you probably aren’t going to be selling your wedding any time soon?) and more about giving yourself a cheat decor motif. And it’s a perfect substitute for photos if you don’t have any. But you don’t need to hire a professional designer to create a simple logo. Squarespace offers a great basic logo-making tool (and we have more tips for designing your logo right here too). When you’re trying to unify your website, simply add your logo to the top of every page and ta-da! Instantly look like you tried really hard. Or use your logo font and color as page headers, like Kaytee and Max did on their single-page scrolling website here:

logo wedding website2

5. Think outside the box. Squarespace offers a great selection of wedding templates that are set up to be customized quickly and easily. But just because you’re getting married doesn’t mean you’re stuck using a wedding template. So you can always throw caution to the wind and use one of Squarespace’s business templates, or make something up that feels more like you and your partner. Since ninety percent of the people who visit your wedding website are going to go straight to your registry page anyway (and maybe your ceremony and reception location information as the date draws nearer), there’s no need to worry about it being perfect. Just make sure it’s easy to find the information your guests need, and then go as crazy or restrained as you want. Because with Squarespace, you actually have at least have the restrained option.

Did you customize your wedding website using Squarespace? Share it in the comments and give us your best tips!

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This post was sponsored by Squarespace. Squarespace makes beautiful wedding websites happen in a matter of minutes, thanks to their user-friendly software and modern, minimal template designs. Thanks Squarespace for helping make the APW mission possible! Click here to start a free 14-day trial and make your wedding website today. APW readers get 10% off yearly subscriptions when you use the code APW15 at checkout.

Maddie Eisenhart

Maddie is APW’s Chief Revenue Officer. She’s been writing stories about boys, crushes, and relationships since she was old enough to form shapes into words, but received her formal training (and a BS) from NYU in Entertainment and Mass Media in 2008. She now spends a significant amount of time thinking about trends on the internet and whether flower crowns will be out next year. A Maine native, Maddie currently lives on a pony farm in the Bay Area with her husband, Michael and their mastiff puppy. Current hair color: Purple(ish).

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  • MizEm

    I have love, love, loved using Squarespace for our wedding website. It packs a powerful design punch with little web design know-how from me! Guests who don’t know any better are super impressed with my tech savvy. I have been a WordPress girl for years, but I found it quite easy to learn the Squarespace interface. Paired with the Thankful registry, I have been able to create a consistent feel to our wedding web presence.

    I second Maddie’s suggestion to use large, bold photos. If you run out of your own engagement photos, or don’t want engagement photos, or get sick of seeing your pretty faces everywhere, I recommend checking out flickr for photos you can use under Creative Commons. There I was able to find photos that better illustrate the menu and things to do/places to stay pages. Another fun find? Vintage wedding portraits and candids from the early- to-mid-20th century.

    Final tip: don’t forget to take advantage of the APW reader discount code. (Oops!)

    • Megan

      Seconded! We found Squarespace and Thankful Registry through APW and both have been so perfect! My only complaint about Squarespace is that I wish they had more sophisticated RSVP tools, but we were able to make it work with what they had available and no one seems to be confused so far. We’ve already had 10 guests RSVP after just getting their Save the Dates! I love that everyone is able to RSVP whenever its convenient for them rather than having to wait for the physical invitation.

  • Hannah

    You know how I know APW is awesome? Because in a sponsored post about designing a wedding website, APW features the story of a couple who met through ACT UP.

    • Kaytee Riek

      Yea, the venn diagram of wedding planning and direct action to end AIDS don’t overlap very much, but a place like AWP that features stories of queers and people of color and others the wedding industry ignores makes this a very friendly place for people like me.

  • Gen

    Hi folks, that’s me with the big white headpiece in the GIF up there. I just wanted to note that we made it with Google+ Auto Awesome: https://support.google.com/plus/answer/3113884?hl=en. Took literally 5 seconds, and made us feel super fancy.

    I really did enjoy using Squarespace for our wedding site (http://www.thebreckis.com/), and found it to be one of the most satisfying parts of wedding planning. That and picking the reception booze.

    • kate

      love love love the confetti GIF. so simple, so awesome!

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  • AM

    Hey all, just wanted to pop in with some thoughts on Squarespace, as I am currently in the middle of a long day with their customer support because their RSVP manager is not working as intended for me. There is some bug relating to storage linked to Google docs…meaning that instead of a nice easy spreadsheet of RSVPs, I now get individual RSVP emails — fine, but way more work than I wanted or planned for. After an entire day emailing back and forth with customer support and re-doing my page several times…they have passed the issue along to their dev & design teams, and have no other help or answer for me. They also won’t refund any money that I’ve paid. Only about 20% of my guests have RSVPd so far, and I’m not even entirely sure I trust their system to work at all at this point.

    Love the beautiful templates and the ease of design, not sure if there are better options out there…but brides & grooms beware. I am not one to complain, but it’s been a very stressful customer experience for me, and their support team is not making it easier.

  • That glitter gif is amazing, and has created a monster. I now want to make ALL gifs all the time!

  • Elizabeth

    I had a great experience using Squarespace for our wedding website! We used the Montauk template, which we felt was minimal, modern, yet classic and beautiful. We elected to not have engagement photos and decided to just use great pictures of us we already had! With Squarespace, it was so easy to upload our own photos, even from an iPhone!
    For our destination wedding in Mexico, the wedding website served as a huge “marketing” plug to get people interested and excited about traveling. So far, we’ve heard only compliments on our site!
    http://www.SengesinSayulita.squarespace.com

  • It seems to be simple. I believe if you put your mind to do the site, it will be good. #wedding #amoyshare

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  • Gray

    I’m a professional web designer by trade. One thing a lot of couples do that I recommend avoiding is burying the important details under a novel about how they met or a their engagement photo set.

    The very very first thing on the page (aside from your name and maybe 1 photo) should be the basics: time, address, link to directions, hotels, travel stuff, an idea of what to expect (“a BBQ reception in the park”), and any general need-to-know info. Think about what people know to actually make it to your wedding – that’s what should come first on the page.

    All that other cute stuff can be on there – some people really LOVE reading it – but most guests aren’t going to read all the how-we-met stories and the wedding party bios and stuff like that, so don’t feel like you have to include it unless it’s fun for you to put together.