How To: Wedding Makeup With a Bold Pink Lip

We tested so you don't have to!

Back when I was getting married, there were very few resources online for doing your own wedding makeup. Sure, there was a conversation going about people that didn’t want to wear makeup for their wedding (respect fist bump), but that wasn’t me. I’m a super femme, super makeup-loving girl. And because of that, I do my own makeup every single day, making me reasonably good at it. What I was looking for was some help on figuring out how to fancy up that makeup just a little, on the most photographed day of my life. The only advice I could find was that I should get a makeup consultation, and buy all new makeup for the wedding. Which I did, because I didn’t want to screw it up. Hundreds of dollars later, I was left with makeup that I never touched again (except some killer eyeliner that I’ve used every day since).

These days, I want to make sure other ladies who are pondering doing their own makeup feel like they have the resources and support to feel confident doing so (even if they want to glam it up a little). And in an ideal world, I’d like to be able to suggest products that will rock for your wedding, but you can also use in your regular life. That way, unlike me, you won’t be approaching your five-year anniversary with an almost full bottle of really expensive wedding foundation.

Oh, This is The Wedding Foundation I Wanted

When bareMinerals approached us to ask us to write about their new liquid foundation bareSkin, I was excited. I’d gotten a bareMinerals makeover at Alt Summit in January, and loved it so much, that as I’ve run out of makeup products, I’ve been replacing them with new stuff from bareMinerals. So we shipped off a bunch of makeup to two photographers from the APW community (Elicia Bryan and Bri McDaniel in Atlanta, who also happen to be planning weddings of their own) to test-drive bareSkin and a few other bareMinerals products, using APW tutorials as their guides. Rad. BUT. The bareMinerals people were also nice enough to send me a box of foundation, which I started using a few weeks ago. And you guys? It’s magic.

I use foundation every day. I use it to even out my skin tone, and brighten my pale, pale face up a little bit. But I don’t want to use any kind of foundation and powder combo that you can actually see. I have no interest in looking like I’m wearing a full face of makeup. I basically just want my SPF to make me look awesome. This means I’ve been around the block with foundation for the last twenty years. And trust me when I say, there is a lot of terrible foundation out there, and even more heavy foundation. As it turned out, bareSkin is some of the best foundation I’ve ever used (and I will keep using it personally from now till you pry it out of my hands). But it also is the answer to that question I had five years ago. It’s makeup that’s perfect for every day, but you can also dial up for your wedding. Here is why bareSkin is rad:

  • It’s is really easy to apply. This is what’s super important when you’re doing your own wedding makeup. Foundation can be a real bitch to apply in a way that looks professional, and this stuff is dead easy. (I used it for our headshots this week, running late, and a minute later I had a full face of makeup that looked professionally applied.)
  • It’s “buildable,” in makeup speak. Meaning, you can apply it super lightly in your day to day life, or easily build it up on a day you’re going to say… get photographed a lot. So you’re not going to have a mostly full bottle five years after your wedding.
  • It takes one to two drops of bareSkin on the brush for each side of your face. This foundation bottle is going to last me forever.
  • In our tutorial, Bri talks about how amazing the foundation feels going on. That’s not any kind of marketing talk. It’s… whoa. I don’t know how they pulled it off.
  • It doesn’t have a lot of crap in it. Have you ever read the list of ingredients on foundation? It can be… horrifying. bareSkin has no silicone, no oil, no parabens, no fragrance, and is hypoallergenic and non-comedogenic (which basically means it won’t make you break out).
  • It has SPF. That’s going to make it perfect for a daytime outdoor wedding (me!). But if you’re going to have a wedding with a lot of direct flash photography, check with your photographer about what’s going to work best.
  • It comes in a ton (I mean a ton) of shades. The bareMinerals team sent me FIVE options when I told them I was fair. But okay, they cater to white girls, what else is news? The news is that they sent Bri just as many shades, because they know that nude doesn’t mean peach. Bam.

Bri’s Look

Now, on to the real point of this post. (I frankly wasn’t planning to write a review of bareSkin till I tried it and then WHOA. Where was that five years ago?) Elicia Bryan and Bri McDaniel got a full suite of bareMinerals products to use, but otherwise we wanted to mimic what a real world makeup trial looks like when you’ve got nothing but a bunch of fancy product and some Internet tutorials at your fingertips (or as Maddie likes to call it, Friday night).

When Bri mentioned she wanted to try doing a bold lip, we suggested she use this APW tutorial as her guide. One of the hardest parts of doing your own makeup using online tutorials is knowing whether it’s going to translate to your face shape and your skin tone. It’s can be smart to look for tutorials on people who look like you, as evidence that it’s going to work, but in the wedding industry, that’s pretty much impossible if you’re not blond and fair skinned. So we wanted to see if the basic steps of our tutorial on Sharon would translate to Bri.

Bri’s Take:

The cutest? The cutest. If we’ve learned anything from hair and makeup shoots, it’s that if you go big on one part of your face, scale everything else back. Trade secrets! This is what Bri had to say about the experience:

In my normal life, I’m a wedding photographer, but I’m also planning a super chill beach house wedding on the Outer Banks of North Carolina for May of next year. When APW asked if I’d be willing to do a makeup trial with bareMinerals, I wasn’t sure. I’m not the most gifted when it comes to makeup (I’m usually a mascara only girl), but I was up for the experiment.

With my look, I really wanted to go for an overall natural look with a bold lip (my fiancé adores my lips, so I really want them to stand out for him). The most important thing I took from this shoot is you just need to practice, practice, practice. Not everyone is gifted with doing makeup. I’m the prime example. Most of the time I just leave the house with mascara on and call it a day. I also suggest getting pictures taken of your final look before the wedding. If your photography includes an engagement session or bridals, you can test run your makeup while also getting more comfortable with your photographer at the same time. (Editor’s note: photos are a great idea. How your makeup looks in a mirror will be different from how it looks on camera, and sometimes flash can do weird things to the appearance of makeup that has SPF.)

Oh, and a quick pause and praise for bareMinerals. Because dayummm this is the best make up I’ve ever had on my skin, and I mean it! Every single product feels like butter. It feels like they formulated this stuff for me only. The primer was made to flow onto my skin. The foundation was mixed in heaven, and floated down with a cute parachute from the sky, labeled for Bri!

Bri’s Bold Lip Look

1. I started with the primer, which went like butter on my skin. (Editor’s note: if you have oily skin, or an uneven skin tone, bareMinerals makes more than one kind of primer.)

2. Then I applied the foundation in “Bare Espresso 19”. Butter. It seriously just glided on. The new brush I used to apply it is brilliant. Seriously I want to go on another praise tangent but I will refrain. But the foundation brush is cool. You just squirt a bit in the center and then apply all over your face in circular motions.

3. Then I applied the mineral veil and looked in the mirror. Why has no one ever told me about this veil before?!

4. Instead of blush, I used “The Skinny Dip” bronzer on my cheeks. I really wanted to channel a natural glow, and with the mineral veil already applied, I didn’t have to go so heavy on the cheeks.

5. Next came the eyeshadow. This has always been my greatest weakness, but again I wanted something natural. I went for a light color on the overall lid (the taupe shade from this palette), and then a pop of dark purple called “Passion” in the creases to add just a little drama.

6. I then applied a charcoal eyeliner. All I needed was a little line of the bottom and some on the lash line, and it really highlighted my natural beauty.

7. Then the mascara. I have tried every mascara out there (remember I’m a mascara girl) and this is the best!! The brush latched right on to my lashes. I had to give myself a moment with this mascara.

8. After mascara came a waterproof top coat. Of all the pieces I used, I feel this is the most important! There is nothing like spending like an hour on your makeup and right before pictures, you get a letter from your honey before the ceremony and the waterworks start. You could either look like a raccoon or ghost ready to scare the shit out of guests, or use this waterproof top coat and not worry about it at all.

9. And now to the main show; my lips. I wanted them to stand out the most in the overall look. I lined them in a shade called “Thrilled,” to make them look even more plump, and then I applied some “Get Ready” lipstick (butter in a small tube) and gloss (the same light pink barely there shade that Elicia used, called “Rebel”) on top for a bit more shine. BAM! Easy peasy and I looked like a hottie.

This post was sponsored by bareMinerals. Thanks bareMinerals for helping make the APW Mission possible!

Have other looks you’d like to see tested out? Leave a note in the comments!

Editor’s Note: A bunch of you asked about SPF foundations in our previous tutorial, so we’ll be bringing you a comparison post that addresses the SPF question very soon!

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  • Sara P

    So pretty!!

  • KitBee

    I love this tutorial, and Bri looks gorgeous! But this is my question about bold wedding lips: does the lip color actually, you know, STAY ON? Because presumably you’re going to be doing a lot of kissing on that day! So do you basically have to carry your lipstick around with you, or is there some sort of magical product (or combination of products) that will make it last all day?

    • vegankitchendiaries

      Here’s a bunch of internet ladies discussing what the best lip primer is:

    • Maddie Eisenhart

      Here’s what I’ve experienced with lipstick and weddings (and life). You kind of have two options: you can get super longwear stuff, that stays on for most of the day, but in my experience, it doesn’t usually feel awesome. With the exception of stains (which I’ve only tried once or twice), longwear lipstick REALLY dries out my lips. The bareMinerals lipstick stays on for a pretty long time, though obviously not a whole day, so it’s kind of right in the middle. But I actually prefer to wear a lipstick I’m going to have to reapply a few times (just once or twice hopefully), since they usually are a more comfortable formula.

      All that’s personal preference though!

    • ART

      I don’t love lipstick – the way it feels on or the fact that it’s usually pretty garish on my face, plus I’m pretty addicted to chapstick and the two just don’t seem to play together nicely – but recently I’ve tried using lip stain (I have two colors of wet n wild Balm Stain and I know Revlon makes one as well) and I like it – it does STAIN your lips for a while so if I choose a color that’s a little too bold, I’m not able to just wipe it off and start over, but that’s the idea: it doesn’t really wipe off. I mean, SOME of it does when it’s fresh, but the color stays pretty well, and I just put chapstick or lip gloss over it. Used it for my wedding and it was great! No kiss marks on my husband’s cheeks/everywhere else, and my lips looked nice in photos.

      • Another Meg

        LOVE me some lip stain.

    • M.

      I used a pink lip liner from Urban Decay for my wedding (shade was “Streak” I believe). I put a tiny bit of balm on to smooth my lips, filled in entirely with liner, then a bit more balm. I had tested this idea at work for a few days ahead of time. Stayed on through kisses during first look and portraits and didn’t dry out/cake like Maddie mentioned below can happen with longwear lipsticks. I also had my fave lipstick (with NO staying power but I loved it the most, similar shade) that I put on one time during the reception to refresh.

    • Riah

      I went with a bright lip color and what I did was put a layer of lipstain on first (Benetint) and cover it with a layer of lipstick (MAC Lustering). I reapplied in between our before-wedding pictures and the ceremony (because so much kissing in the pictures!), and that worked for me. It probably faded some by the end of the night, but because of the stain base, it faded pretty evenly and still looked awesome, just less bright.

    • Cee

      I combined a NARS lip pencil (Cruella) with a Revlon Longwear Lipstick, and that stuff stayed PUT.

  • vegankitchendiaries

    The only advice I could find was that I should get a makeup consultation, and buy all new makeup for the wedding. Which I did, because I didn’t want to screw it up. Hundreds of dollars later, I was left with makeup that I never touched again (except some killer eyeliner that I’ve used every day since).

    So, I did this too. I went to Sephora and dropped almost $200 bucks (more than twice what I went in to spend). I talked to a few of already-married friends and guess what? Everyone did the same thing. One confessed, “Don’t worry, I spent $450”. Another girlfriend who did DIY make-up for her wedding spent $700 in Sephora. SEVEN HUNDRED DOLLARADOOS.

    I returned all my “HD” make-up to Sephora a week later. Instead I invested about $60 at Sephora buying some Bare Minerals extras (as that’s already what I use) to up the fancy-factor. All of these ‘how to do bareminerals wedding make-up’ tutorials popping up now are just my dumb luck… Hooray!

    • vegankitchendiaries

      PS. Bri is bloody gorgeous. I’m pretty sure there’s going to be a flood of comments here saying the same.

      • Mandertron

        YES. More of Bri, please! She’s gorgeous and awesome.

    • kcaudad

      If people actually end up spending $200+++ dollars on DIY makeups from department stores, then what is the point of doing it yourself? I knew that I was not confident enough to DIY my makeup on my wedding day, and I figured that I already had the makeup that I usually used and I was happy with it. I did a makeup and hair trial with my usual stylist who knows my personal style. She was very good about doing ‘natural-looking’ makeup and adjusted some things on the real wedding day because of the trial. It worked out great! I looked like me, but better! Not sure the total cost, but it wasn’t near $200!!

      • vegankitchendiaries

        The place that’s doing my hair said they have someone who could do my face for an extra $50. Knowing what I know now, I probably would have gone this route (although I am liking using my new Bare Minerals stuff and I know at least I’ll still keep using it post-wedding).

        You’re totally right now. It seems like for the same price a lot of people drop in Sephora, I they could have hired someone to do them, and their bridesmaids!

        • Rowany

          I had a friend do my makeup and while I probably spent $50-75 on makeup I haven’t worn since, the bonus is that I had someone who spent multiple sessions with me figuring out what I liked. This is I think more important for people who rarely/never wear makeup since it took me about 2 sessions just to feel comfortable looking in the mirror with makeup on! I think if I had a pro it would have been harder for me to speak up, and after a trial session I might have just given up on makeup altogether.

      • l_weston

        I think one of the appealing aspects of spending money on your DIY wedding make up, is to get some nice product you wouldn’t normally buy, and then have that to wear after wedding day. I think you have to know yourself and know your beauty routine/goals. Sure I am planning to spend as much buying make up as I would having a MUA do it for me, but the bonus for me is that now I get this nice stuff to use after wedding day I wouldn’t not just treat myself to. I might not wear it all every day, but I have it for fancy honeymoon adventures, and date nights.

        I really think if you are going to make DIY cost-effective you can’t splurge on all of the elements, just a few. Thinking of it more like fancy-ing your normal routine, or deciding you want really nice foundation you haven’t been willing to let yourself try, or getting brushes when you previously only use fingers to apply make up. Those are just a few examples. Personally my splurges are primers, and getting the Naked II eye palette from UrbanDecay.

        All of this is definitely geared more towards someone who likes make-up, wears it at least semi-regularly, or wants to start wearing make up more often after the wedding.

        • Another Meg

          I agree. I bought my wedding makeup a few months ahead of time and got really used to using it- bachelorette parties are a great time to workshop putting on fake eyelashes! On my wedding day (out in the middle of nowhere and far from anyone I could pay) I was able to put on my makeup in no time flat- I had the routine down. It made that part of the day, at least, much less stressful for me.

          • Riah

            I budgeted more time for putting in my contacts than for doing my make up! I’d practiced my make up to the point where I could do it in 15-20 minutes (and I did), but I needed an equal amount of time for the damn contacts. (I am so terrible at them!)

        • Word. Yes to all of this!

      • Meg Keene

        Well, you can keep the makeup (and the skills you get), in theory. Which is why I’m pretty into finding products that work for everyday too.

        BUT. I also couldn’t find someone that could come to me at 6am for any kind of $200, so I didn’t have a lot of options. And, if you’re getting married in a farm in the middle of nowhere, you might have even fewer options.

        But yeah, this is my point. If you’re going to buy makeup, buy stuff you can USE. Or better yet, use stuff that you can also use for special events, yay.

        • ART

          Yep – we were not in the *middle* of nowhere, but we were definitely in a place where it would have been difficult and perhaps a little iffy to find a stylist I was comfortable with, so the non-DIY route for hair and makeup was never even on my radar. The last of these makeup posts came just in time for me to pick up some things I don’t normally use and figure out how to apply them. Never even thought of putting foundation on with a brush – that was a revelation :)

        • l_weston

          Yes, exactly. Thanks, Meg.

      • Riah

        I probably spent that much on my wedding make up, which I did myself. I still use and love every single thing I bought, though.

        For me, I was planning my wedding from abroad and didn’t have much of an opportunity to have make up trials or find someone I was comfortable with, make up artist-wise. The one woman I met with was a glaringly, awfully wrong fit, and so I decided I would rather buy things I knew I liked and spend a lot of time practicing on myself, so I knew I could do exactly what I wanted, day-of, without any worry. I was much more confident in my ability to do it myself, even though I had to learn some of it in advance on my own, and spent a lot of time researching things on the internet. (Yay APW cat eye tutorial!)

        Plus, literally yesterday I did “wedding make-up” on myself, just for fun, cuz I wanted to feel pretty. I love being able to do that. Because I did wedding make-up that was just a slightly amped up version of things I’m comfortable wearing regularly (basically, a bigger cat-eye flick, and bright pink lipstick, with my usual nude eyeshadow and rosy cheeks), I can keeping using it. So to me, even though it was more expensive than hiring a make up artist, I had way more peace of mind, and I get to look awesome whenever I want.

  • Sarah E

    Love it! My question is this: How should I clean the brush after application? I’ve never applied a liquid foundation with a brush before, and honestly, that’s one of the things that turned me off of the beauty blender: cleaning that little sponge after every use doubled the time it took to do make-up.

    I have really nice brushes to use, but would they need to be cleaned after every use of liquid foundation, or only occasionally, like with powder products?

    Thanks for getting the scoop, APW!

    • Lawyerette510

      I don’t know if it’s “right” but I use a brush and a liquid foundation and I use dr. bronners liquid soap to clean it every few days, and I do it in the evening just as part of my settling-in before bed time when I kind of putter around. My brush seems to be holding up well, and I don’t break out, so I think it’s staying clean enough.

    • laurasmash

      The lady at sephora recommended I use face wash to clean my foundation brush. Which makes sense, it gets the makeup off my face so it gets it off the brush too :)

      • vegankitchendiaries

        I use brush wash from the drugstore but I heard shampoo is a good option too.

    • Riah

      You can also use baby shampoo or a mix of dishsoap and olive oil.

  • SarahG

    Random makeup question: I would like to wear eye makeup for my wedding, but I normally don’t wear (any) — partly because the powder from eyeshadow (and any other powder-based makeup) gets in my contacts and makes my eyes go red. Have any other contact lens wearers found a solution to this? Or should I just give up and not wear eye makeup? Oh and also: Bri is super cute :) Beautiful smile!

    • Maddie Eisenhart

      Two things you can try (and obviously test out first) are eyeshadow primer, which keeps eyeshadow from falling off your eyelid and into your eye. Or probably more likely for you is cream eye shadow. I haven’t tried this one yet, but this cream eyeshadow from bareMinerals got super good reviews on their site:,en_US,pd.html

      • SarahG

        Erh mah gahd. Cream eyeshadow is a thing that exists? I stopped shopping for makeup years ago due to the powder issue. This is amazeballs. Buying! Thank you!!!

        • Maddie Eisenhart

          Trade secret: You can get cream EVERYTHING. I use cream blush too, because I like it better than powder.

        • Riah

          I also really like benefit’s cream eyeshadows, if you’re looking for a different brand.

      • ART

        I used eyeshadow primer for my wedding makeup. I had never heard of it until the week before, but thought I’d give it a try, and it was really cool!

    • KateS

      eyeshadow primer! seriously – it’ll change your life. I’ve had the same issue and it works wonders. You can get just a nude/colorless base or ones with a little color to add some dimension to your shadow. I use Too Faced Shadow Insurance in a color called candlelight, which is a really subtle nice glowy base for the brown shadows I tend toward. Shadows now stick on my lids where they’re supposed to be – no creases, no powder irritating my eyes/contacts – and it’s awesome.

    • kacaudad

      In addition to what Maddie said: Use as small of an amount of powder shadow as possible and try out a few different brands to see what stays on your skin the best. Some of the really cheap ones (think drug store brands) tend to be really ‘powdery’ and don’t stay on your skin very well. Also, if possible, put on all of your eye makeup BEFORE putting in your contacts. When your eye makeup is done, then wash your hands really well, clean your contact really well, and put in the contacts. If you need to, you could apply your mascara last so it doesn’t run, or use a waterproof mascara.

    • Sam

      I wear contacts too. Definitely wear your contacts while putting on eye makeup. Putting them in after the makeup is on increases the chances of makeup getting on them. Also, cream eye shadows help if powder’s a real issue.

  • Caitlin_DD

    Gorgeous! You nailed it lady. And I’m tempted to replace my whole makeup arsenal.

  • Gorgeous! Can you share what mineral veil you used? It looks like there are four different shades (original, illuminating, tinted, and hydrating).

  • Pingback: Best How To: Wedding Makeup With a Bold Pink Lip, DJ Prices, DJ Reviews()

  • Alyssa M

    So, I’ve never tried bare minerals, because a friend told me they make her face break out something horrible, and my skin is bad as it is… but you guys are saying it shouldn’t do that? So I think maybe I’ll try it.

    Does anybody know how well it works as cover up makeup? I totally get Meg’ s desire for barely there makeup, but with adult acne that really doesn’t work for me. Everybody in these tutorials seems to have really nice skin to start out with… So has anybody else tried this for covering up blemishes?

    • vegankitchendiaries

      I have bad skin, which is getting more prone to product-related breakouts as I get older. I think BM is actually quite good for acne prone skin.

      That being said, I had to return their primer (and swap it for anothe brand) because it made me break out. But that’s just me, you could be fine! I used the one for oily skin. I’d go into Sephora and ask them to do give you a quicky BM makeover so you can see how your face reacts…

    • Maddie Eisenhart

      I would definitely go into a store and try it out. The coverage is very buildable, so you can definitely get full coverage from it, and I find it’s able to cover up my light acne really well (though I haven’t tested it on severe acne yet). That said, it’s a genuinely interesting formula, and really different from anything else I’ve tried. Since they’ve avoided using a lot of the binding agents most liquid formulas use, it’s verrry liquidy and less…cloggy than a lot of other liquid foundations I’ve used. Which is basically to say, I’m not sure if it would work for you, but it’s definitely different from other stuff that’s out there, and worth a try.

      • Maddie Eisenhart

        P.S. That’s all from my makeup nerd perspective. I just remember using it for the first time and being like, “Well this is different!” In a way that I was really into. :)

    • Kim

      I actually found that their powder foundation was instrumental in reducing my adult acne ( I never experienced acne as a teen but right after college life was so stressful that my face went crazy and took years to get better but never got back to acne free). I use it with Amazing (it’s expensive but a little bit goes a long way, my tube has lasted years concealer and Bare Minerals oil control primer.

    • Robin

      I haven’t tried the liquid foundation yet, but as someone with acne-prone skin, I’ve had amazing luck with the powder kind. Everyone’s skin is different, but as someone else said, it’s actually played a huge role in clearing and improving my skin. I’ve always had bad acne and uneven skin tone, so I started wearing foundation at about 12/13. I wore heavy, gross liquid foundations that settled into my huge pores for more than a decade. It was pretty awful. I always wished I could find something that was comfortable like a powder, but had more coverage. Then I had my makeup done for a wedding and the MUA used Bare Minerals. I loved it and I’ve been using it everyday for years now. Whether it’s because I’m no longer wearing heavy foundation or because it’s actually as good for the skin as BM claims or both, it has massively improved my skin. I rarely break out anymore. While the powder makeup isn’t super heavy, it provides enough coverage for me and I do NOT have “nice skin.” I don’t know if it’s still the same, but i bought a starter pack years ago that included an extra coverage brush, which is useful if you need to cover a blemish.

      This comment sounds a bit like an overly enthusiastic advertisement, but I really love my Bare Minerals! I’ll have to try the liquid one of these days….

  • Monique

    It looks like my comment I left 15 minutes ago was removed. Can someone please explain that to me? All I did was say that it made me uncomfortable that Bri was told to try the makeup tutorial for Sharon, as if the fact that she’s not white made it more appropriate for her to use a tutorial on an Asian model than on a white model, and I suggested a range of POC beauty gurus on YouTube for makeup tutorials that aren’t sponsored by a particular makeup brand. I don’t mind that APW has sponsored content at all (and I’m sure Meg and Bri genuinely love bareminerals), but I was just suggesting better resources for POC wedding makeup. And I also said Bri looks amazing and I love the lips in this look! Is there anything inappropriate in that comment? Please enlighten?

    • vegankitchendiaries

      I’m not a mod here, nor do I see anything delete-worthy in what you just recapped, but I think the original article above suggests that Bri was going to try Sharon’s tutorial BECAUSE they have different skin colours. Like, these APW people are going to TEST it to see what happens to see if POC should even bother with tutorials with models who have very different skin tones. I don’t think it’s saying asians and african-americans are both not-white therefore they can use the same tutorials. :)

      • Monique

        That totally makes sense vkd. And you’re right, that’s what they meant. Maddie emailed me to explain.

        As a black woman I can be quick to read into stuff like that because it happens ALL THE TIME. SERIOUSLY. So I appreciate APW making the effort to check it. I do think the content could have been clearer. I can obviously only speak for myself, but I don’t need y’all to tiptoe around the issue of race. Just calling it out that you’re a white-women-run and primarily-culturally-white wedding site is seriously TOTALLY fine. I love this site and I read it all the time and I don’t MIND that it’s pretty white — white people have culture and I don’t need every single out there to try to cater to me. Black womyn have our own spaces that cater to us too. I am super appreciative of y’all’s commitment to diversity too; you run a sincerely inviting space here.

        But, I am not very happy about my comment being moderated because it was calling that out. I would have much rather Maddie clarified all of that in a public reply than deleting my comment and sending me an email. Like I’m not supposed to derail the sponsored post by sharing resources for women of color.

        I definitely appreciate that WOC can use tutorials for white women or other WOC that aren’t the same ethnicity and yes that is definitely true! BUT, honestly? When I do my hair and makeup, I’m gonna look first for a tutorial specific to my skin and hair. Because I want to know what products other black women use, what works for their tone, what works for their (very particular) hair… and makeup just ISN’T one size fits all. It doesn’t need to be. And yes WOC can use APW’s tutorials and find something that looks great on them but I was just trying to share some of my own resources that I use that I’ve found amazing resources for my hair and makeup, no matter the occasion. Saying that there are other/better resources out there for women of color makeup isn’t slamming APW’s tutorials.

        Anyway I don’t mean to derail the conversation. I honestly was just trying to add to it. And feeling like expressing my “ouch” about the race thing was inappropriate for this thread feels like a bummer. The easy clarification was all that was needed and I can totally own up to my misreading of it.

        • vegankitchendiaries


          I think this site does a pretty decent job of highlighting POC weddings. I personally have found a LOT of comfort using the ‘person of colour’ search option on the APW real weddings just to see some dreamy wedding inspiration pics that aren’t lily white like 99% of the stuff on pinterest, the knot, bla bla. This also goes for ‘superbudget’ and ‘backyard’ and anything else that applies to me and/or what my wedding will look like. It’s a stress-buster for me to look at pictures and see that other people, maybe even people who are a bit like me, have pulled of this whole wedding thing.

          There’s also a lot on APW that I don’t necessarily connect with. At all. Articles will come up on here all of the time where the author’s world has very little crossover with my own. That’s fine too. That’s some other bride’s time to be like, ‘Hey fun! Another bride in Atlanta who hired a vintage car to take them to the reception!’ I’ve even occasionally read submissions where I disagreed or didn’t like what the author was saying but it’s impossible to expect APW to be everything to everyone.

          There’s a growing amount of black/mixed/POC content on here, and APW is doing better than most to keep that going. TIPS FROM BEYONCE’S STYLIST!?! Just the fact that the recent hair article acknowledged that there are different KINDS of black hair had my jaw on the floor. North America is becoming a lot less culturally divided by black and white – thank god – so this is a great thing.

          Re-post those links to the YouTube vids! I’d love to see them!

        • Maddie Eisenhart

          I completely understand. I actually have no problems with sharing videos! It’s just that the first iteration of your comment read as more inflammatory than this follow up, and often we moderate for tone, because tone can quickly turn a civil conversation into a juggernaut that we just don’t have the pace to keep up with. Email allows us to address something without inviting a potentially distracting conversation to ensue. I hope that clears things up a bit! Moderating is more of an art than a science, and we’ve usually got our eyes a few hundred yards down the road when we’re doing it. :)

          • Monique

            Thanks Maddie. I appreciate your graciousness :)

        • Meg Keene

          Look, lemmie be frank. I wish we had more non-white content. We’re working to hire a non-white staffer at some point, but funds are tight, and we have to get to a place where we can afford another staffer. In the meantime, we run *every single* piece of content that we get for POC. We just don’t get half as much as we’d like, which is an industry wide problem, unfortunately. And while we source what we can when we can, we can’t run what we don’t have. So it’s a continual problem that we are continually addressing, and never quite fixing.

          • Monique

            Totally. I totally hear that, and I think you guys are awesome about that. I should clarify that I do not fault you at all for racial or any other representation on this site. (I’m also queer, and QPOC visibility in the wedding world is … zilch. Your site is one of the few.)

            What I’m pointing to when I say this site is culturally white (and also culturally hetero) is much more structural and isn’t really a point about anything you guys are or aren’t doing. And honestly, I don’t think it’s a problem that it’s structurally white, because I don’t think that a diverse world necessarily means that every resource everywhere and anywhere needs to be inclusive. In my ideal world, a diverse world would mean that while sure there would be plenty of spaces that are a jumble and mix of all sorts of people (like this site strives to be), there would also be plenty of spaces for people of *similar* cultural/ethnic/geographic/religious/sexual/etc. stripes to gather and talk about whatever-it-is from their particular (and similar) vantage points. Your site is culturally white and culturally hetero because those are the worlds that the site’s founder and editors are from and so those are the worlds that framed the site in the first place. And that is NOT a failure in my opinion. You made this site your own, and anything else would have been disingenuous. It is a super inclusive space with a broad cross-section of voices and representation because the culture you represent and are a part of values diversity. But it’s still a white culture that values diversity.

            The problem you point to — that you want to hire a POC and you want more POC submissions — is a super, super common one among white (or hetero, or fill-in-the-blank) spaces/businesses that value diversity and inclusion. The reason why you don’t have more of it is because many black folks don’t feel “at home” in white spaces. And that’s not your problem either, per se. Most white folks don’t feel “at home” in black spaces either. You probably feel a bit like you stick out, or like there’s some kind of common language or commonality that’s slightly lost on you. (Please note – I am not speaking for all white people nor for all black spaces. That’s hopefully obvious.) Most straight folks don’t feel at home in queer spaces. It’s just, when you grow up in particular families and in particular communities, you just have a deep familiarity with those communities and I think a lot of people stick with that sense of familiarity. When you’re a part of the dominant culture, you get a broader cross-section of people who feel familiar with it and you don’t have to do as much work to be on the same page. But, I just think, wedding websites are not going to be relevant in general to a lot of black folks, and not because black folks don’t get married — but largely because of cultural differences, access to resources, etc. This is just as much about class as it is about race, and I’m not trying to essentialize race. It’s not about “this is the way black people are because they’re black” it’s more like, these are the socioeconomic contexts around the wedding industry and race. So like, honestly most black folks are not going to look for wedding blogs. The WIC does not and has never historically catered to black folks so it’s just not something we’re gonna think about. I think in order for APW or a site like it to get over the hurdle you’ve come up against where you don’t know how to access greater racial/ethnic diversity — you’d have to really sink your teeth into culturally, what do weddings mean to non-white folks of all different communities and heritages? How can you build alliances with spaces that already exist that cater to those communities? So that it’s not like “we want diversity! how can we get more POCs to submit to this site?” and more like “how can we expand our site’s reach and relevancy to all the people marginalized by the wedding industry so that we can be a resource for them?” (Similar question with probably similar answers at the end of the day, just a different framing of it — and I’ve worked with various non-profits in my area as a diversity consultant and it’s that re-framing that’s essential for them to move forward with their goals.) And that’s a really complex question, and I don’t think it’s your obligation to do that because this was just your personal site that you up and started and it’s amazing already. But if you want to do that, good on you.

            I feel like I’m circling around a point that’s kinda hard to pin down, so I’ll just wrap up. And I realize this is totally a weird place for this conversation, so I apologize for that. (Hi bareminerals! You make awesome makeup!) TL;DR: I think APW does great at representing diversity, and all I wanted to do was share resources for WOCs because I know there must be a bunch of us who read here and I want us to come out of the woodwork! I’ll try to be less touchy if I comment again. I’m a chronic lurker…

          • Meg Keene

            I agree with everything you said. Full disclosure: I’m white (and my family is white, and… I’m not negating any of what that means), but I didn’t grow up in a predominantly white community, so I probably have a little bit more understanding of the depth of these issues and questions than you might think at first glance. In that, I don’t feel comfortable in upper middle class white spaces, frankly.

            Anyway! This isn’t about me, that was just background. The issue is we’re not solving these problems, and we’re not solving them the way we want to be solving them, and I’m sorry about that. We are WORKING to solve them though, and we’ll keep working on it. How do explain the site’s reach and relevancy? Something I think about a lot, and honestly, hiring has to be part of the equation. Which means revenue has to be part of the equation, which we’re working on.

            In short, we worked hard to make sure we had a diversity of models in this series. This post itself was a little bit of a frankenstein post, in that the intro was written by me. The sentence in question was written by Maddie, and she was trying to do a clumsy job of NOT getting in trouble, to be perfectly frank, and still call out that, hey, this past tutorial has a model of a different color than this tutorial, and we get that. Obviously, the sentence was a mess and should have been cut. And then Bri’s tutorial was about Bri.

          • Lauren from NH

            I have been rolling this around in my head over the weekend. If needed revenue is standing in the way of hiring a woman of color to the staff and other important goals, is there any way we as readers can further support the site? I deeply appreciate the feminism, diversity, and community that happens here, not to mention you lot as amazing entreprenuers. While I am no heiress who can just write a check and say “Go make the magic happen!”, if I can contribute a little here or there, buy APW swag, or talk y’all up to vendors, whatever it may be, to give back, I would be honored to support your work.

          • Meg Keene

            I wish! But the real truth is that the business has to grow sustainably, and reader income (which we’ve tried in the past) isn’t sustainable, and is never going to be large enough numbers to hire someone with an annual salary. So, onwards. Revenue is great, and we’re growing, we just have to keep growing sustainably, which means it’ll be a little longer before we can hire another full time editor. But we’re working on it! And not even that slowly.

            I really appreciate when you guys make these offers though, for sure. Shopping the site, finding your vendors here, leaving supportive comments on branded posts, those are the things that you can do to keep the site growing sustainably.

    • Maddie Eisenhart

      Hey Monique, I emailed you right after we moderated your comment to explain why we took down the original one. Let me know if you didn’t get it!

      That said, as explained in the text above, we sent Bri to Sharon’s tutorial because Bri wanted to do a bold lip look, and Sharon’s tutorial is the best example on APW for how to achieve it. And then vegankitchendiaries nailed the rest of it!

    • Meg Keene

      Vegan Kitchen diaries nails it, kind of. It was actually less pointed than that. We actually do have tutorials for black women, so those are on the table. It simpler: she wanted to do a strong lip, we happen to have that modeled on an Asian woman (yay Sharon), we steered her there and were also like, “Hey, let’s see how this works because you two don’t look alike.” It looked great, which is rad.

      For the record, we work really hard to keep our models diverse, which means that while lots of people are hopefully represented, the tutorial you want might not be on someone that looks like you.

      We’re big fans of YouTube tutorials, and some of our makeup tutorials are sponsored, and some of them are not. We’re super grateful for the sponsored ones, because they allow us to provide the content you guys love, every day.

  • Fiona

    I used Bare Minerals face powder. No idea what that stuff is actually called. it was lovely. matched my skin tone perfectly (very pale, hard to do), evened it out a bit, didn’t totally cover the freckles, and didvn’t actually make it obvious I had powder on my face.

    • Meg Keene

      Mineral veil. It’s nice stuff. PARTICULARLY if you don’t want to look like you’re wearing powder <– Me.

  • KK

    This is a little off topic, but I’m curious what it’s like to go to Sephora to get a ‘make over’… I’ve never worn a lot of make up and never really learned how to apply it, get the right colors, etc. But as I’ve gotten into my late 20s and still retained my really young-looking face (due to my features and light acne), I’ve often felt like some light make up could help me look my age (in a good way). It’s not always fun when the pharmacist tell you she’s shocked you’re married because you look like you’re 17!

    Anyways, my question is, do you just go into Sephora and ask for a consult with Bare Minerals products? How does it work? In general are they likely to be helpful or condescending of people who have no make up experience? Basically I’m afraid of making a fool of myself or of getting convinced to buy way more stuff than I want/need… How much would you expect to spend to buy the basics?

    Love that APW has these tutorials & excellent comment discussions!

    • Carrie

      No help here, but I have all of those same questions! My mom doesn’t wear makeup, so I’ve never really worn it, but I’d like to try at least some foundation or something for the wedding. Still having acne as a 30 year old is not something I want immortalized in those photos…

    • ElisabethJoanne

      At Sephora specifically, there are 2 approaches. You can schedule a make-over, which will be free, but there will be a minimum you have to buy afterwards. ($50?) Or you can just go in, hope it’s not busy, and explain your situation.

      I’ve done the latter, on a busy weekend afternoon, actually. I said I needed some things for my wedding, and I had prints of my engagement photos showing the problems with what I already had. I got a whole make-over, at least 20 minutes of one-on-one help. But I didn’t get help in actually applying the products, just choosing them. I also had a pretty good idea of what I wanted/needed, because I wear make-up maybe once a month. But they definitely weren’t condescending or rude.

      But – those problem products from my engagement photos? I got that at Sephora too, with a sales associate’s “help.” So I can’t say their advice is always spot-on. Also, by saying “wedding” I’m sure I was recommended more expensive products than if I just said “special event.” But I don’t know what would have happened had I requested my make-over involve primarily one brand.

      My advice would be to go through the tutorials on APW, figure out 1-3 looks you like, make a list of the products involved, and go to to see how much that would cost. In making your list, it doesn’t have to matter that older tutorials used different brands, just the kinds of things used, e.g., an eye shadow set. If you’re comfortable with the price ranges, go and ask to try those looks and products.

    • Another Meg

      I went with a friend to a Sephora tutorial and here is what happened to her…

      We found someone who worked there and explained what she wanted (tutorial so she could buy wedding makeup) and it turns out she needed an appointment. But no big deal, they had one for about an hour later so we booked it, grabbed dinner, and returned. You’re supposed to spend $50 to get the free tutorial, but honestly that’s just so easy at Sephora. So again, no big deal.
      The guy was great, he helped her pick out makeup and showed her how to apply it. I don’t remember how much she spend ($70 ish I think?).

      She used it for all of her wedding related parties and any time she feels fancy.

      I would suggest calling a Sephora store ahead of time and just checking in on how they do it, because I really don’t know if the one in our mall is typical.

  • JDrives

    Bri, you are gorgeous and your smile is contagious. You straight up rock that pink lip color!

  • Nightwine

    Piping in with DIY makeup success from another previously non-wearer of makeup! I happened to get one of the foundation starter packs from Bare Minerals a little before the first BM post went up (timing!), with the powder, but I’ve heard so many good things now about the liquid that I really want to try it. The rest of it – eyeshadow, mascara, lip balm – were all things I happened to have on hand or a drugstore purchase.

    We don’t have the official photos back since we just got married last week, but I’ve been super pleased with how it looked in all of our friends photos they’ve been posting. I don’t look super made up, but I look like a slightly smoother, slightly more elegant version of me. I was so terrified it would come out poorly, so I’m happy I was stubborn and pushed through – now I have a bunch of makeup and skills for the future, rather than having caved and spent a ton of money on one of the very few regional make-up artists I could find in my budget whose portfolios were making me a bit nervous (heavy foundation usage that felt very not me).

  • Pingback: Best How To: Wedding Makeup With a Bold Pink Lip - Top Rated AZ DJ()

  • Bri, you look natural and gorgeous! I use bare minerals powder foundation pretty much all day every day, but this liquid is tempting.

    Also, the OBX is awesome!!! I worked at a surf shop on Hatteras Island in college and fell in love. That sounds like a killer wedding!

  • Kara Davies

    I must have lucked out with wedding makeup! I’m a paaaaaaaaaaaaaale skin, blue eyed, feisty redhead. A mate of mine is a mary kay lady. She did my trial and day of make up. In return I bought the eyeshadow and lippy colors that she used on me from her. I used that eye and lippy so much that I ended up reordering it from her when we came back to the US on holidays!

    I don’t do foundation at all (it all melts straight off here in Oz!), don’t do blush, don’t do eyeliner (I rubbed it all off as I didn’t like how it looked or felt). My makeup lady knew I didn’t wear much so she just made me look like a more knockout version of my knockout self. My daily make up is mascara, lippy, and eyeshadow if the occasion warrants it.

    I did try sephora and felt like a clown walking out of there. The MUA was SOOOOOOOOOOOOO heavy handed! I went to the ladies room and scrubbed as much of it off as I could! Yuck!

  • sarah

    So cute! ♥

  • lucy559

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  • Jessica

    I have a make-up for photos question. I know how to do basic make-up but don’t wear it regularly and have worn foundation 4 times in my life (and it was all stage make-up for a play…haha…so that doesn’t count). I’m getting married at the end of the summer and will be DIYing my make-up (including foundation). One concern I have is the glare I’ve heard some make-ups can produce in photos. I remembered someone had told me to NOT wear BareMinerals for photos because it glares in photos (Is this even a thing? Or am I just going crazy…?!). Based on the comments, it sounds as though this is not the case. Anyone know anything about this? I will obviously test my make-up out before hand, but I don’t want to lay down cash for a product that just won’t work for photos – any input is appreciated!

    • Rachelle

      That’s what they’re talking about with the SPF issue. Hopefully the comparison post will be helpful!

  • cool thing – my MOH and I have secret lives where all we to is read and talk about beauty blogs. Its a sweet shared hobby of ours, so for our weddings (both are in the next year) it only made sense to use the wedding as an excuse to build our dream face of products and do each others’ makeup for the big day. Guess it isn’t for everyone, but you’re right, Meg. You get to keep the products afterwards and have a good excuse for dropping the cash!

  • Rachelle

    I scrolled down expecting every other comment to be about how amazing that lip color is on Bri, and am flabbergasted that that’s not the case! I guess people get too caught up in their pressing makeup questions and forget ;)
    So, Bri, you look insanely gorgeous and I hope you do this look for your wedding! That lip liner/stick/gloss combo was definitely made for you and I LOVE purple eyeshadow on dark skin tones! It’s the perfect amount of pop without competing with those lips!

  • Stacy {Woodsy Weddings}

    I love the makeup, she looks natural and fresh with beautiful skin (and smile). I could never pull off that lip color, but it works so well on her! Picking one area to accentuate is a great tip.